IT Home October 24th news, according to Bloomberg, Mark Gurman said in the latest issue of "Power On" newsletter that the misjudgment of the iPhone 14 Plus by Apple is beneficial to the iPhone 14 Pro series model .
Gurman said that from the date of release, the iPhone 14 Plus with a 6.7-inch screen seems to be a misjudgment. He thinks Apple's non-Pro version of iPhone is strange this year.
According to reports, for users who purchase iPhones in installments, the cost difference between iPhone 14 and iPhone 14 Pro (as well as iPhone 14 Plus and iPhone 14 Pro Max) is about US$8 per month (about RMB 58). It should be especially easy to convince consumers to spend the extra money this year when users consider the new features they get: the Pro version has a 48MP rear camera and a stunning island, while the regular model is some of the most important updates on iPhones to date.
Given these price differences, Gurman believes that non-Pro iPhone is not attractive to many Apple consumers at all. The solution is to make Apple not charge high prices for non-Pro iPhones. If the iPhone 14 is priced at $699 (about RMB 5,061), he thinks the lineup will be better.
In addition, Gurman said Apple might lower the price of non-Pro phones, but he believes there is another situation that is more likely: Apple keeps these prices unchanged and raises the cost of high-end models .
IT Home learned that Gurman had previously stated that Apple will create a larger gap between the iPhone 15 Pro and the Pro Max , which can actually be called Ultra, and costs more than US$1,100 (about RMB 7,964).
