Boss Li runs an import and export trading company, with its main business selling children's toys to European and American countries. In previous years, the company's performance was excellent and its profits continued to increase.
This year, the sudden outbreak of the epidemic has led to all suspensions of work. Finally, the epidemic was controlled in China and production began to resume in full swing. However, due to the aggravation of the overseas epidemic, demand has shrunk sharply, and there are almost no orders from customers, and sporadic orders are not enough for freight expenses.
There is a joke that says:
plays the first half in China, foreign plays the second half, and overseas Chinese businessmen plays the whole game.
years ago, I tried my best to prove to customers: We are good and will not affect business.
years later, I tried my best to confirm with the customer: How are you? Will you still place the order?
years ago, the customer asked us: Can the goods still be shipped?
years later, we asked the customer: Can we still receive the goods?
joke is the true portrayal of Boss Li’s current situation: the entire company is in difficult operation, everyone is in a state of nothing to do, basically on holiday, and can only pay a little living expenses every month. If you don’t want to have a way out, you will face bankruptcy.
Boss Li understands that we must find a way to transform. According to the development trend, the next step should be to consider transferring part of foreign trade to domestic demand.
But now we have to survive the most difficult stage. For this reason, he thought of a warehouse that was rented at the end of last year to expand the warehouse. It was originally a restaurant, but it was forced to close due to poor management. Boss Li rented it at a more suitable price, but had not had time to renovate it.
Boss Li is considering whether he can simply clean up and directly use it to alleviate the dilemma and survive the difficulties.
For this reason, Boss Li convened the backbone of the company's office, business department, finance department, administration department and other company leaders to explain the company's idea of using restaurants to overcome difficulties. He said that because he had never been in contact with the catering industry, please think deeply and fully research, brainstorm and overcome difficulties together, and the office director Dalin collected and sorted out everyone's opinions and suggestions.
01. Different thinking modes lead to different career paths.
Dalin has been working in the company for five or six years, and is considered a person who is closer to his boss. He understood that his boss was almost forced into a desperate situation, and using idle hotels is currently the least cost, the benefits may be extremely high, and the most likely way to overcome the difficulties.
The boss has always praised Dalin very much and believes that he is the most indispensable person in the company. So how did Dalin do this?
Dalin has ideas, innovations and skills when working, and he must think more about everything. He also has a different mindset than most people. He believes that the boss is the biggest customer.
As an excellent boss, what is his important thinking?
First, it is forward-looking in the development of the industry and can predict the future of the industry, rather than making decisions; second, any complex thing can be found with the right key links, rather than grasping the eyebrows and beards together; third, it is to use factual data to support decisions, which can withstand scrutiny and doubt, rather than take it for granted; fourth, what is needed is a solution to the problem and an effective way to choose from, rather than asking a bunch of questions.
As an employee who wants to be a boss, what is his way of thinking?
The company boss provides resources and work platforms for employees. Employees use their own skills to provide services to the company. The boss and employees can be regarded as cooperative relationships. The company and individuals win together because of cooperation. For individuals, the company boss is their biggest customer, and all work must be carried out around maintaining the largest customer.
02. Take the boss’s thinking and conduct a comprehensive investigation and analysis.
As a worker, you should understand the thinking mode of the boss and employees. Doing your job according to this thinking mode will play a great role in career development: First, it is regarded as a win-win cooperation, and being able to think about problems from the perspective of the common development and progress of the company and individual is conducive to the overall development of the company; second, it is to improve the boss's thinking, be able to think independently, and be conducive to personal development; third, it is to regard the boss as the biggest customer, and be able to work around how to improve efficiency is exactly what most bosses are most concerned about.Note that this is a way of thinking, not saying that you don’t obey the boss’s normal work arrangements.
After receiving this task, Dalin conducted in-depth research on the completely unfamiliar catering industry based on the principle of being highly responsible for the largest customer. After reviewing a large number of catering industry reports and analysis reports provided by sister departments, Dalin came to a preliminary conclusion: it is completely feasible to get involved in the catering industry, and proposed to adopt a franchise chain method.
1. Development trend: The catering industry continues to expand.
The catering industry is an important industry that stabilizes employment, stabilizes growth, promotes consumption and benefits people's livelihood. In 2019, it contributed more than 26 million jobs to the society. According to indicators such as turnover, number of stores, and number of employees, the overall scale of larger catering enterprises continues to expand, and medium-sized enterprises are still in the stage of continuous expansion, with an average growth rate of 12.6%.
2. Key node: New consumption drives transformation.
Historically, whenever a major social crisis occurs, it will inevitably lead to changes in various industries, and this epidemic will surely promote the transformation of the catering industry. Moreover, according to Meituan Dianping's online data, among the 4.2 trillion catering market, the post-90s (post-90s + post-95s) account for 51.4%, and this generation has developed the Internet consumption habit. These factors will promote the further integration and development of catering and the Internet, and major changes will emerge in catering with Internet thinking, which will become an important node in the development of the catering industry.
3. Major benefits: I will definitely enjoy policy support.
After the epidemic, national and local policies at all levels will continue to introduce support policies to promote economic development. As an important part of driving consumption, the catering industry will enjoy policy support in terms of tax reduction and exemption, social insurance delay, unemployment insurance return and financial support.
4. Make suggestions: Joining a chain becomes the first choice.
htmlHot search in February is "The First Things After the Epidemic", and 250 million netizens participated in the discussion. In a survey, 136,000 people participated in the vote, 72,000 people voted to "eat hot pot", and 28,000 people voted to "drink milk tea". Analysts believe that people may be keen on going out for catering consumption after the epidemic, and hot pot and beverages may become the first choice for consumers.2019 data report shows that the number of snacks and fast food stores is far ahead with a proportion of 44.3%, and its advantages are unshakable. And whether in first-tier, new first-tier cities, second-tier and third-tier cities, the snack category is rising very quickly, and the per capita consumption amount is also upgrading.
Catering industry data shows that the safer way is to join the chain. The advantage is to gather capital, share operating risks, enjoy more professional guidance, dilute marketing, training, raw material supply and other costs, and share the dividends of the growing brand.
Based on the above data analysis, Dalin suggested: the first choice is to join the brand hot pot, the second choice is snack fast food, and the third choice is branded beverage, so as to get involved in the catering industry.
03. Try the " Fish Bone Diagram " method to perfectly submit the task.
Industry Report shows that the catering industry after the epidemic will show the following characteristics: First, green catering and healthy catering will be more valued, and the policy level will be stricter; Second, the credit of catering merchants will become the focus of consumers, and credit data will become an important basis; Third, there are changes in dietary methods, and public chopsticks and spoons are advocated, and the catering industry will develop more standardizedly; Fourth, safe catering will become the mainstream, and supply chain traceability will be strictly followed, and food safety will promote the development of the catering industry to a safer development.
Based on the above characteristics and combining the analysis reports provided by the brother departments, Dalin used the "fish bone diagram" method to draw the main factors affecting the development of the catering industry and submitted an analysis report to the boss.
Fish bone diagram was invented by Japanese management master Kinishi Ishikawa, an extremely convenient and effective method to grasp the results (characteristics) and causes (the cause that affects the characteristics), so it is called Ishikawa diagram.
This is a method to discover the "root cause" of the problem, and an analysis method to see the essence through phenomena. Therefore, it is also called " causal map ". Because it looks like a fish bone, it is also called "fish bone map" or " fish bone map ".
Fish bone diagram mainly includes sorting problem type (there is no cause relationship between each element and characteristic value, but a structure relationship), cause type (the fish head is on the right), countermeasure type (the fish head is on the left, and the characteristic value is usually written as "how to improve/improve...")
Fish head: the problem to be analyzed; large bone: at a 60-degree angle with the main bone, analyzing several major aspects of the problem. On-site operations generally start from "human, machine, material, method, and ring" (i.e. 5M1E classification method), and service and management problems generally start from "people, policies, processes, facilities" (i.e. 4P classification method). Large bone only indicates the phenomenon and does not make good or bad evaluation; middle bone: parallel to the main bone, indicating a certain judgment, such as good or bad, etc.; small bone: the reason for the good or bad, and Sun bone: is an analysis of the causes of the deeper small bone.
The specific situation should be determined by the specific issues, and the fundamental purpose is to achieve the goal. For example, if you analyze the fishbone diagram for the cause, and ask why for a certain problem, you should ask five questions in depth (for the purpose of finding the root cause, it may be two or three, or six or seven). When it cannot continue, list the reasons for these problems, with the purpose of finding the final cause.
This case uses a problem-based fish bone diagram, and does not use the following levels of small bones, aiming to comprehensively sort out the main factors affecting the development of the catering industry. It is simpler than analyzing a fishbone diagram of a problem type, but the principles and usage are the same.
The first step is to clarify the problems to be solved.
Note that fish bone diagrams only analyze one problem at a time, and not many. Before making a fish bone diagram, it is necessary to clarify the issues that the fish bone diagram should be analyzed. In this case, we must list the main factors that affect the development of the catering industry as much as possible.
Step 2, brainstorming to analyze the problem.
As many relevant personnel as possible, follow the four principles of "free talk, delay judgment, prohibition of criticism, and pursuit of quantity", and find out all possible reasons in a large and comprehensive manner. In this case, the analysis reports of each department represent brainstorming.
Step 3, draw a fish bone diagram.
lists all the issues that restrict the development of the catering industry, and marks them one by one on the fish bone diagram according to the classification and grouping of large, medium and small bones.
Step 4, give detailed explanations.
To make it easier for Boss Li to read the analysis report, Dalin explained the fish bone diagram at the end of the report and also elaborated on the listed issues in detail. Of course, all the issues that can be discussed one by one according to the four aspects of people, policies, facilities, and processes.
At this point, Dalin's work has ended successfully. As for how to solve the problem in the next step, we need to wait for Boss Li to make the final decision after reading this report.
04. It has been fully affirmed and worked together to overcome difficulties.
As expected, after Boss Li received the report, he was very satisfied with Dalin's report, especially the fish bone diagram used, and specifically asked Dalin for a careful inquiry.
For entering the catering industry, Boss Li convened the backbone of the company based on the analysis report, conducted further analysis and judgment, and put forward detailed plans. After careful preparations, it has officially opened to the public. Thanks to detailed analysis and planning in advance, the catering industry has ushered in a small outbreak after the epidemic, and Boss Li’s chain hot pot restaurant has also developed well. Judging from this trend, it will definitely be able to overcome the difficulties.
What is important in the workplace is people’s way of thinking. The purpose is the result and goal to achieve, and the means are the methods and ways to achieve the goal. Whether it is a fish bone diagram or other methods, they are tools used to achieve the goal and serve the goal. We must never copy or read the text in a simplified manner, but should use it flexibly and the fittest is king. The fundamental purpose is to better analyze and solve problems and achieve the ultimate goal.
