From March 9 to 12, 2021, the world's largest tourism exhibition, Berlin International Tourism Exhibition (ITB), opened online. The Hainan Provincial Department of Tourism, Culture, Radio, Film and Television and Sports, together with Haikou Municipal Tourism and Culture Bureau, Sanya Municipal Tourism Promotion Bureau, Danzhou Municipal Tourism and Culture Bureau and other units, as well as well-known companies such as Hainan Airlines, Hainan Kangtai Tourism Co., Ltd., Hainan Boao Lecheng International Medical Tourism Pilot Zone Management Bureau, Hainan Agricultural Reclamation Tourism Group Co., Ltd., Haikou Municipal Mission Hills Resort Hotel, Hainan United Airlines Tourism Group Co., Ltd. and other well-known companies have brought a strong Chinese tropical atmosphere to the exhibition.
Hainan "cloud" exhibition in the Berlin International Tourism Exhibition in Germany
At the exhibition, Hainan displayed an image promotional video to promote Hainan's characteristic free trade port and Hainan's characteristic tourism and cultural resources to the world, allowing global exhibitors to gain a further understanding of Hainan free trade port investment promotion policy. The promotion video mainly includes three parts: the first part introduces Hainan from the perspectives of geographical location, climate advantages, environmental advantages, transportation advantages, etc., and through exquisite pictures and explanations, countries have a basic understanding of Hainan's tourism resources; the second part introduces the investment and preferential policies of the tourism and cultural industry in the Hainan Free Trade Port - the implementation of the "five free and convenient + one safe and orderly flow" system, and formulates special tax policies, such as the implementation of "zero tariffs, low tax rates, simple tax system"; the third part focuses on promoting Hainan's tourism and cultural industry, and by displaying various distinctive tourism resources such as coastal vacation, high-end hotels, diverse ethnic cultures, rainforest exploration, tourism complexes, outdoor sports, etc., it presents the image of a sunny, fresh, fashionable and modern tropical island for online audiences.
Hainan display image promotional video
It is understood that this year's exhibition Hainan can be said to have gained a lot. In addition to the rising number of clicks on Hainan tourism promotional videos, Hainan tourism companies have also made good news. Hainan Kangtai Tourism Co., Ltd. has launched a high-quality tourism route for European tourists online, and has conducted close communication with many overseas tourism companies such as EURASIA TRAINS & TOURS, and discussed inbound and outbound business; Hainan Agriculture and Reclamation Tourism Group Co., Ltd. has reached a good consensus with 6 overseas travel agencies and made an appointment to visit Hainan in the later stage; United Airlines and Tourism Tour held talks with 6 intended partners and established communication and contact with 20 overseas units. Other companies have also obtained further cooperation and development space in the meeting.
In addition, the Sanya Municipal Tourism Promotion Bureau took the exhibition as an opportunity to actively negotiate with key tourist enterprises in key source countries such as Kirov Travel, China Tour, and Mirae Ltd in South Korea, and promoted Sanya's high-quality island tourism resources and visa-free policy. Danzhou Travel and Culture Bureau actively learns and learns from tourism management services of high-quality tourist destinations such as Saxony Tourism Bureau and Airbnb to accumulate experience for the next step of the development of the tourism and culture industry.
Hainan-featured tourism and cultural resources display
Europe has always been an important source market for Hainan tourism. This time, the Hainan Provincial Department of Tourism and Culture led a group to participate in the Berlin Tourism Exhibition in the "cloud". It is of great significance to continue to "go global" with online platforms. With the influence of the Berlin International Tourism Exhibition, Hainan has continuously strengthened its ties with the international tourism industry, actively explored the recovery and reconstruction of the inbound tourism market, further expanded the development potential of overseas markets, and demonstrated the new image of Hainan Free Trade Port. In the future, Hainan will continue to attach importance to European market development and continue to explore in building aviation and cruise passenger exchanges and international transit centers, and make positive contributions to the development of Hainan's inbound tourism and the construction of international tourism consumption centers.
It is reported that this year's Berlin International Tourism Exhibition has opening ceremony, keynote speeches, special forums and other sessions, including 400 topic sharing, guest discussions, expert lectures, speeches and other activities brought by nearly 590 industry experts, covering 15 major theme categories, and all content is presented in live broadcast or video.
