On September 20, 2022, the 43rd Paris International Tourism Professional Exhibition (IFTM 2022) in France kicked off at the Porte Versailles Exhibition Center in Paris. Chengdu appeared in Paris as an important exhibitor at the China booth of the China booth of the China Tourism Office in Paris. Paris International Tourism Professional Exhibition in France (IFTM2022) is a world-leading and top international B2B professional tourism exhibition, and is also the largest and most influential professional tourism and product exhibition in France.
"Panda Land" Chengdu
debuted at the Paris Tourism Exhibition in France with super high popularity
to echo the theme of "Sustainable Tourism" at this year's booth. Under the guidance of the Chengdu Municipal Bureau of Culture, Radio, Film and Tourism, Chengdu Media Group planned a booth with the theme of "Park City Under Snow Mountains" to spread Tianfu culture and show the charm of Chengdu tourism. This year's IFTM Paris International Tourism Professional Exhibition has more than 200 tourist destinations, national and regional tourism bureaus around the world, with more than 1,800 tourism brands participating, and about 40,000 tourism professionals participating in the exhibition.
Chengdu booth is centered around the city brand of "Park City Under Snow Mountains and Happy Chengdu in Fireworks", and uses seven brand logos that highlight Chengdu's cultural and tourism characteristics: giant panda, ancient Shu culture, three countries culture, poetry culture, leisure culture, food culture, and fashion culture to promote Chengdu's diversified, multi-level and multi-form cultural and tourism characteristics and resources to the world. The interaction of giant panda dolls was specially arranged on site, supplemented by giant panda-themed cultural and creative product exhibition and Chengdu cultural and tourism postcard display to show the vitality of Chengdu's "Hometown of Pandas". Focus on attracting overseas professionals to pay attention to Chengdu’s cultural and tourism digital brand matrix, continue to promote Tianfu culture, and expand the space for Chengdu’s tourism industry cooperation.
Inbound tourism recovery
Chengdu Cultural Tourism will continue to promote in-depth in the market of the source of customers
2022, many countries around the world have successively opened up inbound tourism, and the global tourism industry is about to usher in spring. Chengdu Cultural Tourism will accelerate the promotion plan to recover the source market, strengthen two-way cultural tourism exchanges with international friendly cities, international institutions, and private friendly organizations, build an external exchange platform between the government and the market, and expand the scale of two-way cultural tourism exchanges.
Relying on platforms such as overseas Chinese Cultural Center, cultural institutions of embassies and consulates abroad and friendly cities, the "Chengdu Tourism Overseas Station GoChengdu" has set up stations in 12 cities including Los Angeles, USA, Vancouver, Canada, London, UK, Paris, France, Tokyo, Japan, Vienna, Austria, Frankfurt, Germany, Rome, Italy, Singapore, Budapest, Hungary, Cape Town, South Africa, and Seoul, South Korea. Regularly publish Chengdu tourism and cultural content, participate in local international exhibitions and activities, which has attracted widespread attention, and effectively enhance the influence of Chengdu tourism overseas promotion.
This exhibition set up a promotional link for Chengdu tourism products, which not only lays the foundation for the future restart of Chengdu inbound tourism, but also introduces the pain points of European tourists traveling to Chengdu, bringing good development prospects for the restart of inbound tourism. It is reported that Chengdu Tourism will also reach in-depth cooperation with Chongqing Tourism and jointly launch a new series of in-depth tourism experience products for Chengdu, Chongqing and Sichuan and Chongqing.
At the same time, Chengdu Culture and Tourism continues to make good use of international mainstream social media and online platforms, open multilingual cultural websites, set up domestic and foreign new media account platforms such as "two micro and one end", Facebook, Instagram, Twitter, YouTube and TikTok, and do a good job in online promotion of Chengdu Tourism overseas.
As the city elected by the "East Asian Cultural Capital in 2023", Chengdu will strengthen cultural and tourism marketing in combination with the "Three Cities and Three Capitals" and actively participate in comprehensive tourism and cultural exhibitions at home and abroad. It will take "Park City Under Snow Mountains and Happy Chengdu in Fireworks" as the urban tourism image, and carry out targeted marketing for different source markets, according to different festivals and different themes. Comprehensively increase the popularity and influence of Chengdu’s international tourism destinations, help Chengdu to fully build a world-famous cultural city, showcase the world’s “Chinese Cultural City” and “China’s Best Tourism City” Chengdu, and demonstrate the charm of Tianfu culture.
Chengdu Daily Jinguan News Reporter Wang Jia Editor-in-charge He Qitie Intern Editor Lu Yarui Picture provided by the organizer
