iPhone revenue fell by 20%, and revenue in Greater China fell by 28%
Apple Company today released its fourth quarter performance report for 2020. Although revenue and profit both exceeded market expectations, iPhone became the only product in which the sales of the main products of Apple in the quarter, and sales in Greater China also declined significantly. Affected by this, the stock price of Apple fell by nearly 5% after the market trading.
financial report shows that Apple 's revenue in the fourth quarter was US$64.7 billion, market expectations were US$64.1 billion, compared with US$64 billion in the same period last year; net profit was US$12.7 billion, a year-on-year decrease of 8%.
In terms of products, iPhone sales in the fourth quarter were US$26.44 billion, a year-on-year decrease of about 20%; wearable devices, home and accessories sales were US$7.88 billion, compared with US$6.52 billion in the same period last year; Mac sales were US$9.032 billion, compared with US$6.991 billion in the same period last year; iPad sales were US$6.797 billion, compared with US$4.656 billion in the same period last year.
According to the financial report, Greater China sales in the fourth quarter were US$7.95 billion, compared with US$11.13 billion in the same period last year, a year-on-year decrease of 28.57%.
However, Apple CEO O Cook said that sales in the fourth quarter were weak as Chinese consumers were waiting for 5G iPhones before. 5G is quite advanced in China. Apple is full of confidence in this and is confident in sales in Greater China in the first quarter of fiscal year 2021.
In addition, Apple revealed when releasing its financial report that the "Apple One" subscription bundle will be released on October 31, Beijing time, providing packaging and use of film and television, storage, music, games and other services.
Editor-in-Chief Comment: Judging from the fourth quarter report, Apple non-iPhone business line performed well overall, making up for the sales gap of iPhone. iPhone is still the main source of revenue for Apple . iPhone 12 seizes major 5G opportunities, as well as diverse prices and product strategy , which is very attractive to potential buyers in the Chinese market. But the delay of the iPhone 12 series will undoubtedly have a certain impact on Apple company and the industrial chain...
