This morning, Apple's latest financial report was released, with net revenue of US$82.959 billion and net profit of US$19.442 billion in the third quarter. Although the overall performance exceeded market expectations, the hardware business lines such as Mac and iPad have all declined, attracting industry attention.
Specifically, Apple Mac's revenue in a single fiscal quarter was US$7.382 billion, compared with US$8.235 billion in the same period last year; net revenue from iPad was US$7.224 billion, compared with US$7.368 billion in the same period last year; net revenue of wearable devices, home products and accessories was US$8.084 billion, a significant decline year-on-year (US$8.775 billion).
. According to regional perspective, Apple's revenue in the Asia-Pacific region also declined in the third quarter: it achieved revenue of US$14.6 billion in Greater China, down 1.1% year-on-year; the Japanese department achieved revenue of US$5.446 billion, compared with US$6.464 billion in the same period last year.
In this regard, Apple's explanation is that it is "affected by supply restrictions and the strengthening of the US dollar." However, from the perspective of consumers, poor performance of product lines such as Mac and iPad may be related to the decline in consumer enthusiasm. According to a statistical report released by market research firm Counterpoint, China's smartphone sales fell by 14.2% year-on-year in the second quarter of 2022. Looking around the world, the overall demand in the consumer electronics market has been weak, affecting Apple, Huawei, OPPO, vivo and other brands, and many manufacturers are forced to "cut orders" to stop losses.
In addition, the delay in the release of core products has also affected the single-quarter revenue of Apple's hardware products. The reporter learned that the latest release of MacBook Air is priced relatively high and the starting date is scheduled for July 15, so it cannot be included in the third quarter financial report.
Against this background, iPhone sales revenue helped Apple stabilize the market. According to statistics, iPhone revenue reached US$40.665 billion in the third fiscal quarter, an increase of 2.8% year-on-year, contributing nearly half of Apple's revenue. Among them, the iPhone 13 was in the global mobile phone market in the first quarter of 2022. After more than half a year of its release, it still ranked among the top five best-selling smartphones until this year's 618. It has to be said that the brand competitiveness of iPhone in the high-end market is indeed outstanding.
Some market insiders predict that although the global consumer electronics market has sluggish this quarter, there is an overall rebound as early as the next quarter, and the market sales of both Apple and Android manufacturers will turn around. Is this the final result? Let's wait and see.
[Reporter] Xu Jun
[Author] Xu Jun
[Source] Southern Media Group Southern + Client
