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On January 28, Beijing time, Apple announced the company’s first quarter of fiscal year 2022 (October-December 2021) financial report.
financial report shows that Apple html's revenue in the fourth quarter increased by 11% year-on-year to US$123.95 billion (equivalent to RMB 789 billion), the highest single-quarter revenue ever, with the market expecting US$118.663 billion; earnings per share increased by 25% year-on-year to US$2.1, with the market expecting US$1.88; net profit of US$34.63 billion (equivalent to RMB 220.437 billion, calculated in 92 days in a quarter, equivalent to net profit of nearly 2.4 billion per day), market expecting US$30.954 billion; gross profit margin of 43.8%, and market expecting 41.7%.
After the financial report was announced, Apple's stock price rose by more than 5% after the market closed.
In addition to the excellent financial data, the sales of Apple's main product lines have also exceeded market expectations. Among them:
iPhone revenue was US$71.63 billion, and the market expected US$68.34 billion, a year-on-year increase of 9%;
service revenue was US$19.52 billion, a market expected US$18.61 billion, a year-on-year increase of 24%;
wearable devices, home and other products revenue was US$14.70 billion, a year-on-year increase of 14.59 billion, a year-on-year increase of 13%;
Mac revenue was US$10.85 billion, a market expected US$9.52 billion, a year-on-year increase of 25%, setting a single quarter record.
But iPad's revenue in the quarter was only US$7.25 billion, a year-on-year decrease of 14%.
In addition, Apple did not provide official performance guidance on current quarterly expectations. Since the beginning of the COVID-19 pandemic, Apple has not provided performance guidance on the grounds of uncertainty.
In an earnings call with analysts, Apple CEO Cook said the company is facing challenges in supply chain and inflation.
Regarding supply chain issues, Cook believes that "our biggest problem is chip supply", but he said that it is mainly that the supply of lower-end chips is challenging, rather than the powerful core processors in flagship phones.
The impact of inflation on Apple's business is mainly due to transportation costs. "We're seeing inflation, which affects our gross margin and operating expenses. As I mentioned in my previous call, logistics is very high in terms of shipping costs."
Cook hopes the added costs are temporary: "I hope at least part of it is temporary, but the world has changed, and we'll see."
But inflation hasn't hurt Apple's business yet. Apple's gross profit margin rose this quarter, and Apple did not raise prices to deal with U.S. inflation. Cook has not ruled out the possibility of future price increases.
In addition, Apple sees a lot of potential in the AR (virtual reality) field. When Cook was asked about meta-universe , he said: "New technologies are being explored."
Apple phone returns to China's first
Apple's latest financial report shows that the performance of various regions around the world is not synchronized, and Greater China is the only region that has achieved more than 20% growth.
Apple's Greater China revenue in this quarter was US$25.78 billion, compared with US$21.31 billion in the same period last year, a year-on-year increase of 20%. According to statistics released by consulting firm Counterpoint Research on Wednesday, Apple topped the Chinese mobile phone market for the first time in six years.
In the fourth quarter of 2021, Apple's market share was 23%, ranking first, with a month-on-month increase of 79%; vivo and OPPO ranked second and third respectively, with a year-on-year decrease of 2021; Xiaomi ranked fifth, with a market share of 13%, a month-on-month decrease of 8%; Huawei ranked sixth, with a market share of 23% in the fourth quarter of 2020 to 7% in 2021. Zhang Mengmeng, an analyst at
Counterpoint Research, believes that Apple's outstanding performance is based on Apple's pricing strategy and Huawei's absence. After the release of iPhone 13 in September 2021, Apple has maintained a leading position in the Chinese market.
Counterpoint Research Another analyst, Ivan Lam, pointed out: "Due to various factors on the supply side and demand side, the overall smartphone market in China is on the decline. First, the ongoing shortage of parts is affecting shipments from all OEM manufacturers.Secondly, the average replacement cycle of smartphones in China is getting longer, and the smartphone design within the brand has become more homogeneous, especially in terms of hardware, which has failed to inspire consumers to upgrade. ”
Editor: Wan Jianyi
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