The high-end positioning of the domestic mobile phone market has always been unclear. Apart from the two giants of Huawei and Apple , the rest are slowly extending to the high-end field and launching a series of high-end products, especially Xiaomi .
From the Xiaomi 10 stage, Xiaomi positioned the digital series as a high-end goalkeeper, and various hardware materials were also dazzling. Unfortunately, the poor system experience made the Xiaomi digital series impact the high-end impact. For Liu Bo, vice president of OPPO, Xiaomi is not in the high-end mobile phone market. Currently, the only domestic high-end mobile phone market is Huawei and Apple.
Recently, in the "Caiyou" program, OPPO Vice President Liu Bo said that in the high-end market of domestic mobile phones, only Huawei and Apple can firmly take the top spot. OPPO has been doing mobile phone upgrades and taking the high-end route, hoping to become the third player in the high-end market after Huawei and Apple.
The big guy always makes some sense when he speaks.
In fact, whether it is OPPO or Xiaomi or other mobile phone companies, it is still much worse to compete with Huawei and Apple in the current high-end field. Huawei and Apple's brand power has almost no way to catch up with it through time. Xiaomi's time is too short, and OPPO is focusing on offline. In the past, without thinking about the high-end market, it is really difficult for the two companies to deal with.
It is worth noting that when the host of asked, "Does OPPO have any plans to develop its own chips?", Liu Bo also gave OPPO's idea.
Liu Bo said that if you are sure you need it, you may do it. Now you are doing research on the underlying hardware and software. When the hardware and software are in line with each other, you also need to find the supply chain front-end to study it together. When some problems cannot be implemented according to the requirements, it may be the time when the self-developed chips begin, and the main core is to solve the problem.
According to Liu Bo's opinion, if one day OPPO finds that the cooperation problem it needs cannot be solved, it may start the self-developed chip project. However, the funds and material resources required for chips are a huge number. Huawei's R&D with 100 million yuan each year has been born Kirin for decades, while Xiaomi's time-consuming products only stir up a small wave.
So if OPPO wants to make a chip, the test for cash flow is still huge. Judging from the fact that OPPO has been selling mid- and low-end machines offline in recent years to maintain the company's operation, it is speculated that OPPO chips have to wait for a long time to develop their own chips.
Of course, if OPPO can open up the terminal, attack the offline market and increase the brand premium, then there is a possibility that the chip will get better and better. Unfortunately, if this is the case, a large number of offline leeks will emerge in the early market.
