ttg Suyanshe Issue 1
Interesting, fresh and cool enough The preferences of this generation of young people seem to be becoming more and more "anti-traditional".
So we see that architectural space, hotels, youth hostels, design, publishing... all walks of life, whether international big brands or niche brands, have become "fun" .
ttg Suyanshe Issue 1, We want to introduce to you a very powerful illustrator . Through his hands, whether it is luxury goods, newspapers and magazines, trendy brands, real estate buildings, or various hotel spaces, can become instantly interesting .
Gino Bud Hoiting Dutch illustrator: Gino
Gino Bud Hoiting Gino is an Dutch illustrator , born and raised in the Utrek region.
Image source: Instagram@ginobudhoiting
Gino's illustration style is very distinct, and familiar fans can recognize his works at a glance. He will outline various vivid and interesting patterns with lines , which is a bit like the simple strokes we used when we were young. They are cute and lovely, and both innocence and artistic expression.
Image source: ginobudhoiting.com
has wonderful cooperation with many brands
In 2009, Gino founded his own studio, focuses on commercial and personal illustration projects, and has wonderful cooperation with many brands such as Volkskrant Magazine (famous Dutch magazine), Hermès (Hermès), Ace & Tate (Dutch fashion glasses brand) and other brands.
Image source: ginobudhoiting.com
Later, in the re-cooperation with Hermes , Gino made a catalog of full illustrations for them. In Gino's own words, "It is not just a catalog, but also an interesting adventure book."
Image source: Instagram@ginobudhoiting
The following is Gino cooperates with T Brand Studio (a brand marketing unit under the New York Times ) and M (a Fortune 500 company) to make the New York Times page and into holiday wrapping paper that can be reused by and .
Image source: Instagram@ginobudhoiting
Use illustrations to bring unique appearance to the architecture
Gino's works are also deeply loved by architecture community .
Ymere Real estate company invited Gino to create an art work for the window parts of several buildings in Almere (a city in the Netherlands).
Image source: Instagram@ginobudhoiting
These huge white line drawings are drawn based on stories, observations, hobbies, pets, sports and the charm of residents . They are cut out and pasted on the windows and become artworks for the entire community, making every porch unique.
Image source: Instagram@ginobudhoiting
Gino has also participated in the Opperclaes Extra Large art project of the well-known Rotterdam studio OPPERCLAES. The work is a series of cute and personalized wall paintings.
Image source: Instagram@ginobudhoiting
Drawing on the hotel walls openly
Nowadays, Gino's wall painting not only appears on the facade of the building, but even "enter the hall" and enter the interior space of the hotel. He began to draw on the hotel walls with openly.
Image source: ginobudhoiting.com
And this hotel that allows Gino to "play willfully" is the store of Amsterdam, the famous European youth hostel brand Generator.
Generator Amsterdam, which cooperates with many artists, is a member of the fast-growing youth hostel brand in Europe. It has highlights of 's award-winning interior design, local experience activities, a variety of fine wines and delicacies, and a special bed that ensures high-quality night sleep. It has opened stores in popular cities such as Barcelona, Berlin, Copenhagen , Dublin, Hamburg, London, Amsterdam, Rome, Venice, Paris and Miami.
Image source: www.gooood.cn
During the opening of the store, Generator often cooperates with artists. Any work on the wall may be a popular masterpiece of artists.
Image source: agoda
The cute staircase wall painting on Gino is painted in the Generator Amsterdam hostel located in Amsterdam, Netherlands.
Gino also posted a photo on his social networking website and thanked Generator for the invitation.
In fact, on the Amsterdam Generator Amsterdam wall, in addition to Gino's works, also has interesting wall painting masterpieces by many artists.
For example, another Dutch designer Pieter Ceizer drew a series of interesting patterns on the inner wall of the elevator shaft, bringing surprises and joy to the boring time to go up and down the stairs.
Image source: www.gooood.cn
In addition, the local The Bright Side Gallery also found digital artists such as Kamp Horst, Graphic Surgery, Hans van Bentem , and specially designed a series of sculptures, paintings and graphic patterns for the hostel.
Image source: www.gooood.cn
We see that more and more outstanding artists like Gino have begun to cooperate with hotels, allowing design, art and hotel space to create different sparks.
Artists here perform fantastic creative expressions, "by the way" to show the hotel's unique art taste, brand personality, cultural concepts, lifestyle , etc., creating a surprise hotel experience for guests. is a win-win win process.
found favorite works of art on the wall of the hotel where you live, and even met the well-known artist . These things that could only appear in art galleries before may often happen in new scenes in hotels in the future.
❤️
/ ttg Suyan Society /
"ttg Suyan Society" is a research group of ttg's hotel player ttg. Here we collect and study the relationship between culture, art, design, science, technology and , aiming to expand the space to a broader range of around different theme areas. Suyanshe is also a think tank and cornerstone for ttg to launch projects and serve customers. Here, will provide a theoretical framework and creative thinking for each actual project.
ttg Suyanshe is looking for new customers and partners in , including but not limited to hotel products, cultural spaces, online/offline activities and other . We look forward to you to explore the new territory of young people's travel with us!
Contact information
Long press the QR code to follow the "ttg and friends" official account. Book a youth hostel now, get the latest event information, and receive irregular prizes and benefits.
- ttg-
ttg is a new generation of accommodation operation service provider and an explorer of hotel culture. ttg hopes to enhance the experience of a new generation of young people in hotel accommodation and create new standards for young people to stay in China. It has always been committed to providing young people with better accommodation hardware conditions, and on this basis, it provides a diverse, friendly and shared new accommodation experience.
ttg has been trying the urban youth accommodation space project since 2014, and the first "Together Youth Hostel" was officially launched in Beijing in 2017.As of December 2019, "Good Youth Hostel" has been launched in Beijing, Chengdu, , Suzhou, , Chongqing, Shanxi and Shanghai, receiving nearly 300,000 customers, with a proportion of 30% of the customer sources from its own channels, and an average repurchase rate of 30%+. It has also built its own service system to achieve standardization of preliminary preparations. With the continuous development of core businesses, ttg will soon enter more cities such as Nanjing, Xi'an, Hangzhou and other cities in the future.
ttg partners include Airbnb, Carving Time, Taiwan Little Deer Travel, Spring Breeze Xixi Magazine Library, Youth Magazine and other nearly 100 brands, including the world's top interior design magazine "FRAME", China Tourism Consumer Authoritative Magazine "Traveler", "China City News", Gu De Goood, 36 Krish, and other important media reports; they have deeply participated in the Venice Architecture Biennale , the International Design Week in Beijing and Suzhou, the Modern Sky Little Strawberry Music Festival, the American Burning Man Day and other activities.
