After "Avengers 4", the one who took over the box office of mainland theaters for the heroes was a yellow-skinned lightning mouse. It was called Pikachu . Its task is progressing at present - the box office on the first day exceeded 100 million yuan, and the banker won the single-day box office championship in 4 days. The total box office in the four days of release has exceeded 300 million yuan.
In fact, this little money is really not something that Pikachu cares about. You may not know that this cute guy can win a lot by relying on cuteness. He comes from a wealthy family and is rich and powerful, and is enough to surpass Qiao Xin 100 streets. In this way, Pikachu is acting obediently, coming and going, acting cute and discharging electricity regardless of the weather... It’s true that the industry is conscience!
How generous is Pikachu’s family and how much political and social influence is? How did it be done? Listen to me -
Catalog/Abstract:
1. It comes from a wealthy family (a. Economic strength b. Social and political strength c. History of the evolution of wealthy families d. Pikachu "Palace Fighting Record")
2. The bigger wealthy family behind the wealthy families - more powerful distant relatives
3. There are still poor relatives in Hollywood - it actually comes from Marvel
01
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It comes from a wealthy family
● Economic strength - ranks first in the world's highest income IP rankings
Pikachu comes from the Pokémon family, which is what we used to call "Pokemon", "Pokemon", and "Pokemon". How generous this family is? Let’s first look at the "highest income IP ranking" recently rated by "Wikipedia" -
Pokémon topped the list with a revenue of US$90 billion. The IPs that were overwhelmed by it were all well-known and unstoppable, but they were all blocked by the Pokémon family. They are:
second place - Hello Kitty ($80 billion)
Third place - Winnie the Pooh ($75 billion)
Fourth place - Mickey Mouse and Donald Duck ($70 billion)
Fifth place - Star Wars ($65 billion)
Sixth place - Bread Superman ($60 billion)
Seventh place - Disney Princess ($45 billion)
Eighth place - Mario (US$36 billion)
ninth place - teenage jump (US$34 billion)
tied for tenth place - Harry Potter (US$31 billion)
tied for tenth place - Marvel Universe (US$31 billion)
pair, Marvel Universe has almost invincible results in movie box office in recent years, but in this super IP ranking, it will only enter the top ten.
Why is Pokémon making so much money?
below is the 90 billion revenue composition and analysis of the Pokémon family. Children's shoes that are not interested in IP value can quickly jump to the Pokémon family's " social influence ".
derivatives - $61.1 billion;
video games - $17.138 billion;
card games - $10.254 billion;
comic sales - $1.46 billion;
movie box office - $1.306 billion;
family entertainment - $863 million. The largest revenue of
is obviously a derivative commodity, which means that the IP has developed very maturely.
You can find Pokémon vending machines at a high frequency in various occasions such as Japanese streets, shopping malls, stations, etc.
Pikachu has countless "cute" models with various brands.
and Adidas Neo's sports and leisure series Adidas Neo is a joint "mother" ▽
Nanfu battery and Pikachu endurance race jointly initiated by ▽
AJ×Pikachu sports shoes ▽
LAMY×Pikachu pen ▽
Of course, there are also failures. For example, this Pikachu donut jointly launched with the Japanese donut brand Mister Donut, the production was so broken that it once caused collective complaints from Japanese netizens. ▽
ranks second in revenue composition. Although the amount is far less than the sales of derivatives, it is Pokémon's native product. It must be said that this native product is absolutely unambiguous - the Pokémon series is the highest-selling role-playing game in history; it is the second most popular series of electronic games in the world, second only to "Mario".Pokemon Trading Card Game, a card game product that generated US$10.254 billion in revenue, occupied 82% of the European strategic card game market in 2017 and is still the leading legion in the industry. To be honest, it is easy for them to make card products. After all, they created Pokémon's " Nintendo ", which was used to make cards before making video games.
Pokémon comics, it has been a completely different creative team from animation since the script creation. Many critics in the critics believe that comics are more interesting than animation works, especially the difference in ability and personality of the protagonist " Xiaozhi " makes the comics present a different sense of layering, and some chapters are suitable for recommendations to readers of all ages.
Pokemon does not have much revenue in the movie box office, but the small numbers in the movie box office are originally used to leverage the big numbers in the sales of derivative products. There is more than one way to reach Rome. Transformers , and Lego Movies are the same.
● Social influence - not only at the national level, but also across national boundaries
0The economic strength of the Pikachu family is no doubt, but if you are rich, you are just a nouveau riche. As a truly old-fashioned family, the social and cultural influence of the Pokémon family is their most terrifying strength.
1. Considered as Japan's "national symbol"
Every August, Yokohama will hold a "Pikachu Cultural Festival". When a square Pikachu staggers in front of you with a cute and righteous spirit, you will know that this country's love for "Kawaii" has really penetrated into the bone marching.
Pikachu Cultural Festival. (Picture source: Time Network)
But the energy of the Pokémon family is more than that. In 2014, Japan competed in the World Cup, Pikachu defeated Doraemon and became Japan's mascot with other members of the Pokémon family - it's a pity that it's not auspicious... The Japanese team that year had poor performance, and some netizens said it was because Pikachu never scored (elves) goals...
2. Hillary was going to the Pokémon family for president and to get the support of this huge young group. At the same time, Hillary Clinton went to the Pokémon fan rally to canvass the votes at the rallies of Pokémon fans to win the support of this huge young group, and at the same time expressed his open attitude of accepting all cultural types.
3. Pokémon triggered the "youth movement" all over the world
In 2016, the Pokémon family launched the mobile game " Pokémon GO". In this game, players use their smartphones to discover elves and capture and fight elves through their smartphones and use the real world as a map. When the game
appears, young people go crazy. Even the otaku who usually plays games at home will go out to "exercise" with great enthusiasm - to catch elves. I was very happy to catch it, and I didn't even go home at night.
I still remember that at around 8 pm during the summer vacation in 2017, I witnessed a hundred young Finnish people gathering in the street garden where elves appear, burying their heads at the mobile phone... You know, that is in Finland, which is known for its few people and social phobia... There are many more extreme examples: the police station in Darwin, Australia was flooded by players because it was chosen as the gathering point for the elves balls and elves eggs; the Netherlands The Hague seaside village affected the protection of local beaches because players "catch monsters"; three American teenagers broke into the Perry Nuclear Power Station in Ohio while catching elves; four criminal suspects in Missouri, USA used Pokestop to attract players to take the bait and then rob; Guatemalan players broke into a private house to catch elves and were shot dead by the owner on the spot...
can only be said that when something really becomes big and big, it is difficult for you to control it to be in a good or bad direction.
"Pokemon Go" players gathered together.
● The evolution history of wealthy families
The status of the Pokémon family is so prominent. It would be incomplete if we don’t explain how and when the family that started with electronic games entered the ranks of so-called national-level IPs. All the glory of
starts with the animation of the game and the national audience.
1997, Pokémon animation landed on TV. In order to match the plot, the producer frequently uses flash effects in the animation, and the fastest flashes are achieved every 0.08 seconds.
TV special effects were unexpectedly "shocking". 685 people fainted as they watched the animation and even developed spasm symptoms. The oldest patient was 58 years old.
After diagnosis, the disease was photosensitive epilepsy, and the cartoon was forced to stop broadcasting, but it became popular instead! All Japan was shocked, and overseas media also sent shock letters. Pokémon's game/animation image quickly became famous all over the world. People who were not interested in watching children's animations also paid attention to it because of their curiosity. After half a month of suspension of
, many fans, including patients, petitioned to re-start the animation playback. After the light reduction, the animation was re-played and hit unprecedented ratings. This season with too many flash effects will be banned worldwide in the future, and its DVDs have become popular in the black market.
In 1998, "Pokemon" began to be broadcast on American TV, and since then the Pokemon family has become popular all over the world.
● Pikachu "Palace Fighting Record"
The rise of the Pokémon family originated from a crisis, so how did Pikachu become a celebrity in the family? You know, there are more than 800 elves in the Pokémon family. How did it win from the "palace battle" in this big family?
To put it bluntly, it depends on your face.
When making animations, the Pokémon family faced a problem - who will be the protagonist of the animation? If you choose any of the three protagonists in the original game (Little Fire Dragon, Johnny Turtle, and Frog Seed), it will cause dissatisfaction among the other two protagonists.
, please reselect the protagonist!
Pikachu, who was still a wild monster at that time, won the vote with her high cuteness. Originally, it also had an important opponent, "Pipi", which was also very cute, but because of its feminine image, the male protagonist Xiaozhi took "girl" Pipi to explore the setting of the world, which may make boys feel that it is not cool enough and affect the spread of animation among boys.
In addition, when the pink Pipi is made into peripheral derivative products, the visual impact is not as strong as the yellow Pikachu. Boys are relatively less interested in buying something pink and tender. Therefore, from a sales perspective, if Pipi becomes the first Pokémon character to be recommended after animation, the benefits cannot be maximized.
So, Pikachu, who was a grassroots background, became the protagonist of TV animation series and embarked on the road to becoming the top player in Pokémon.
02
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The bigger wealthy family behind the wealthy family
Backed by the Pokémon family, a wealthy family with an IP worth 90 billion, Pikachu is already a wealthy family with a walk-through, but its reputation is more than that.
Because behind the Pokémon family, there is a more powerful family - Nintendo, one of the three largest electronic game giants in the world.
If Pikachuhan can find an opponent that can match him in the Pokémon family, then in this larger wealthy family, Pikachu can find a distant relative who is far stronger than him - Mario.
"Mario" stood on the "Wikipedia" IP ranking list with his own strength, ranking eighth with a net worth of US$36 billion. Since its birth in 1981, the "Mario" series of games have sold nearly 400 million copies worldwide, the world's largest electronic game sales, creating US$30 billion in sales, making it the Taishan Beidou in the gaming industry.
Even if there is only a Nintendo distant relative like "Mario", Pikachu is already proud enough. But Nintendo has more than just one "Mario"?
Gameboy, which was handed out by everyone back then; the home game console wii, which introduced somatosensory to the TV game console and triggered a revolution in the game industry; the game console Switch, which has led the trend in recent years; and the "masterpiece of the pyramid" in electronic games " Legend of Zelda "... Any name in the Nintendo family is very popular, enough to "glory the family".
How dare you underestimate Pikachu, a little fool who only knows how to act cute and discharge electricity from "pika"? It is a billion yuan of capital that supports it to continue to be cute.
Capital is not stupid, every cute thing you sell will be priced for you.
03
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There are still poor relatives in Hollywood
Even when the Jia family was in full bloom, there are two poor relatives in the countryside, and Pikachu also has it. Its poor relatives are called "Godfather" in Hollywood, which was recognized when filming "Detective Pikachu".
"Godfather" is Ryan Reynolds, who dubbed Pikachu in the movie and also played the role of Pikachu's master. That is the guy who plays a Marvel comic character and produces the movie " Deadpool ".
In his early years, Marvel was so poor that he couldn't take it off and sold "Deadpool" to Fox, and "Deadpool" became a lonely ghost abandoned by Marvel. Now Fox has been acquired by Disney and belongs to Disney with Marvel Studios . "Deadpool" is expected to return to the Marvel Universe IP family... But no matter what, "Godfather" is still in an embarrassing period of identity...
What's great about
"Godfather"'s wife has a very long face. Queen S Blake Lively (Blake Lively) is enough to kill all the people with beauty alone. There is no need for any wealthy family to bless her. Only wealthy families are waiting for her to add glory to the family lintel.
Ryan Reynolds and his wife Black Lively.
In short, although Pikachu's godfather doesn't have a face, he has a godmother (I'm talking nonsense again); although the plot of "Detective Pikachu" is not very good, Pikachu Benchu is really cute and empty-blooded! Moreover, a noble man with such a prominent family background will also give you a desperate act of cuteness. What else do you want?
Finally, let’s say serious,
An old IP that was born for nearly a quarter of a century is still evolving and changing, rejuvenating, as if the long time in the real world has never invaded the fantasy world it created, as if all the beauty will never fade... The romance in this is hard to describe, but those only children who had little elves in their pockets and pretended that they were not so lonely could naturally recognize the hidden feelings.
pickup truck pickup ~
