Dongfeng Motor Group is one of the four major automobile groups in China. Its independent brand passenger cars have formed many sub-brands such as Dongfeng Fengshen , Dongfeng Fengxing , Dongfeng Fengguang , Dongfeng Fengdu , and Dongfeng Qichen. However, the image that Dongfeng Dayi has given us has always been a big but not strong state.
In addition to Dongfeng Qichen, the four sub-brands of Dongfeng Fengshen, Dongfeng Fengxing, Dongfeng Fengguang and Dongfeng Fengdu are not distinguished carefully. Although the car logos they use are slightly different, the overall shape is "Double Flying Swallow".
There is a saying in the automotive circle: Look at people’s faces, look at cars and logos.
car logo can be said to be the "facade responsibility" of a car. It not only directly affects consumers' impression of the brand, but also plays an important guiding role in the company's brand image. Although the "Shuangfeiyan" logo design is praised by many people among all independent brand logos, pursuing personality and brand upward is a major trend at the moment. Many sub-brands under Dongfeng Daquan still use the same logo, which is obviously difficult to adapt to the development of the situation and it is difficult to form a clear memory point for consumers in the fierce competition.
Friends who follow the automotive industry will find that since 2019, independent brands have set off a wave of collective "changing car logos", such as the diamond gauge of new Baojun , the silver lion gauge of Roewe , and the pure black gauge of Geely . The logic behind it is to keep up with the pace of this era from the car logo. The replacement of car logos has also conveyed to the outside world the changes in the company's business direction, core mission and vision.
For Dongfeng , if you want to realize the vision of "Eastern Wind Rises" and become an "excellent technology enterprise" that provides users with high-quality automotive products and services, you may also start by changing the car logo.
Under the planning of Dongfeng Motor , Dongfeng Fengxing has become the fastest deployment response based on the "Oriental Fengqi". It is reported that Dongfeng Fengxing plans to hold a press conference in June to announce that the brand has entered a new stage of renewal of the entire series. At that time, all models under the Dongfeng Fengxing brand may be replaced with the new "Jinshi Mark".
"Jin Lion Label", I believe many friends have seen its true appearance as early as November last year. I still remember that in November last year, Dongfeng Fengxing released a new car logo that symbolizes "confidence and fearlessness, bravery" - the Jinshi logo, showing Volkswagen's plan to revive the brand. At the same time, Dongfeng Fengxing also released a new product equipped with the "Jinshi Mark" - Fengxing T5 EVO.
released the "Jiangliu logo" for Dongfeng Fengxing. Because it has a shadow of shica Borghini in the composition, it is nicknamed "Lamborghini" by many netizens.
Not to mention the ferocious power of Fengxing T5 EVO equipped with the "Jin Lion Mark" really has a hint of Lamborghini URUS. As the first strategic model after the revitalization of Dongfeng Fengxing brand, the Fengxing T5 EVO adopts a new front dynamic design language. The front air intake grille is combined with the fang-type cooling ports on both sides of the front surround. The headlights of the new car are split-shaped, and the narrow and long headlights are integrated with the fang-shaped shapes on both sides of the lower half. The overall design is like a beast ready to go, and the front face of the entire car shows extremely aggressiveness.
From the side, the overall shape of the new car is fashionable and sporty, with a coupe-style SUV style. The front and rear ends of the upper waistline start with the headlights, and are looming at the doors, while the lower waistline shows an upward angle. It is matched with the small spoiler at the rear of the car, making the entire body dynamic and soft. Paired with 19-inch smoked black wheels, it has a lot of jump power. In terms of body color, there are also very rich and fashionable choices. The rear part of the car is equipped with the popular through-type LED taillights, and the spoiler is also equipped with high-level brake lights. The rear surround of the new car adopts a two-color design, which is combined with the four-out exhaust design on both sides, reflecting a sharp and sporty style. In terms of interior, the new car uses black interior and red leather seats, which together with a large number of curved elements create a sporty and youthful visual effect. The air outlet of the new car is round, equipped with a decorative panel with imitation carbon fiber texture, which looks quite sporty.The multi-function steering wheel is decorated with chrome decoration, and its metal visual effect forms a sharp contrast with the leather wrap, which looks more recognizable.
In addition, the new car adopts two 10.25-inch screen-type designs, and the two screens can interact, such as moving the map navigation to the dashboard position, which is more suitable for drivers to watch. The entire car system supports voice control, and the new car is remarkable in terms of intelligent configuration.
Fengxing T5 EVO is the first step in Dongfeng Fengxing's strategic evolution from 2.0 to 3.0 era and the transformation from brand renewal to youth. With the official release of Dongfeng Fengxing plan in June, I believe it will open the acceleration button for the renewal and upgrading of this brand. Subsequently, Dongfeng Fengguang, Dongfeng Fengshen and others should also keep up and carry out comprehensive self-innovation.
