raising the great cause of trade and winning the lead in finance.
Jin merchants have been in turmoil for five hundred years, and the money shop 号 has connected the world, and its business scope is all-encompassing. It has left a rich business culture in the history of my country's economic development, and has also sought innovation and change in the wave of development of the times.

27 On the morning of the 27th, General Secretary Xi Jinping came to the Rishengchang Piaohao Museum to learn about the birth and development of Shanxi merchant culture and the spirit of Shanxi merchants.
Today, let us follow the footsteps of the General Secretary, feel the culture of the Shanxi merchants deep in the ancient city, and understand the spirit of the Shanxi merchants in history.
Integrity·Chinese people have always regarded " promise of a thousand gold "
Shanxi's business history has a long history.
Tang DynastyHan Yu has a poem that says, "When I hear the drums on the streets, I feel like the morning when I get up", which depicts the prosperous commercial scene on both sides of the Fen River in Shanxi. By the Ming and Qing dynasties, Shanxi merchants represented by Taigu, Qixian , Pingyao , etc. carried their backs and soldiers, traveling around the country, becoming one of the most powerful business gangs in China.
"It's better to lose money than to let customers suffer losses" "He is sincere to attract customers from all over the world, and to benefit from wealth from all directions"... Shanxi merchants started their business with small profits, and radiated from a corner of , Sanjin to the north and south of the Yangtze River, relying on integrity.
Taigu Guangyuyuan Pharmacy, the dispensing of medicines ensures the purchase of raw materials, "Guilingji" and "Dingkun Dan" are prosperous; Qixian Fusheng Public Business Company, which has never lacked shortages in business, and the "Fu"-sized goods are well-known; Pingyao Changtaiyong Satin Shop, which has the beauty of everything and does not raise the price, and brocade silk is well-known. The business founded by Shanxi merchants won the favor of customers with sincerity.
"Sincerity is the way of heaven; Thinking of sincerity is the way of man." People cannot stand without trust, and this is even more so for enterprises and entrepreneurs.
In March 2016, General Secretary Xi Jinping pointed out when visiting the members of the China Democratic League of Commerce and Industry and Commerce who attended the CPPCC meeting: "All types of enterprises must regard law-abiding and integrity as the basis for their lives."
In July 2020, at the entrepreneurs' symposium, General Secretary Xi Jinping emphasized: "Entrepreneurs must deal with all aspects and mobilize various resources such as people, money, and materials. Without integrity, it is difficult to move forward."
"Integrity is the knot in the world." People interact with each other in terms of words and trust, and when the country is in harmony, integrity is the basis.
"Solve problems in cooperation, we talk about the word "sincerity"" "Chinese people emphasize trust in words and actions. What China says and promises will definitely be fulfilled." "Chinese people have always valued 'a promise of a thousand gold'"... Since the 18th National Congress of the Communist Party of China, President Xi Jinping has emphasized the importance of integrity in many diplomatic occasions, opening up a new horizon for the reflection of integrity in international relations and the value of the times and providing basic guidelines.
Innovation·The deepest national endowment of the Chinese nation
During the Ming and Qing dynasties, the commodity economy developed and the inter-port currency circulation increased. The method of escorting silver by the escort bureau was increasingly unsatisfied with the growing needs of currency delivery due to the high cost and low security.
Under such a social background, China's first bill number, Rishengchang bill number, came into being in Pingyao, Shanxi. The bill is a private financial institution specializing in foreign exchange and deposit business of silver and two other places, which is the predecessor of modern banks. After the establishment of the Sunchang Piao No. 0, the business developed rapidly. The annual exchange amount during the golden period reached 38 million taels of silver, which can be said to be a "period profit of 38 million taels of silver"; its business outlets are almost all over the country, which can be said to be "a trendy".
"Wealth is called great cause, and daily renewal is called great virtue." The innovative spirit of Shanxi merchants is not only reflected in the establishment of the piao number.
introduces talents, implements the "manager system", separates ownership and management rights, and eliminates the shortcomings of inefficient management and high operating costs of ; introduces funds, implements the "shareholding system", absorbs idle funds, achieves mutual benefit and win-win results, and meets the capital needs of large businesses and large circulation; breaks regional restrictions, implements "joint operation" to effectively deal with the risks brought by market uncertainty...
Five hundred years of glory in Shanxi business, innovation is the source of vitality.
"The Chinese nation is a nation that upholds integrity and innovates" "has a tradition of upholding integrity and innovating."General Secretary Xi Jinping has repeatedly emphasized the importance of innovation. He pointed out: "Innovation is the soul of a nation's progress, the inexhaustible driving force for the prosperity and development of a country, and the deepest national endowment of the Chinese nation."
has successively deployed and established 21 free trade pilot zones to form a pilot pattern covering east, west, south, north and middle, and launched a large number of high-level institutional innovation results; Shenzhou Feitian, 5G leading the way, deep-sea energy storage, and vaccine research and development, make the first move for scientific and technological innovation; implement the new era talent-building strategy , and accelerate the construction of an important talent center and innovation highland in the world... In today's China, the answer sheet for the era of innovation-driven development is being written.
"Life never favors those who follow the old and satisfy the status quo, never wait for those who do not want to make progress and enjoy their success, but leave more opportunities to those who are good at and brave in innovation."
The long river of history flows forward, and the spirit of innovation remains new for a long time.
open, the bigger the vision, the bigger the mind
"Where there are sparrows, there are Shanxi merchants", this common saying is the most realistic portrayal of the figure of Shanxi merchants.
Shanxi has many mountains and soil, but coal, iron and salt are rich in content. Since ancient times, Shanxi people have used natural resources to exchange materials needed with others. Until the Ming and Qing Dynasties, the scope of commodity exchange gradually expanded, and Shanxi merchants spread across European and Asian .
Historically, Shanxi is an important part of the "Belt and Road" business district. In and out of the border, they transported grain, grass and salt, went deep into the desert to sell fur, mules and horses, and went far away to export tea and silk. Shanxi merchants have witnessed the grand occasion of "envoys look at each other on the road, and business travel is endless", and have also witnessed the prosperity of "camels and horses shuttle through, unknown numbers". After a century of ups and downs, the "open" spirit of Shanxi merchants communicated the connection between developed commercial ports and remote borders, and also built a bridge between the domestic market and the foreign market.
Looking at the history of human social development, the world economy will prosper when it is open and the world economy will decline when it is closed. Only openness can progress.
In March 2019, General Secretary Xi Jinping emphasized when participating in the deliberation of the Fujian delegation: "Build a team of entrepreneurs with pioneering spirit, forward-looking vision and international vision in market competition."
In July 2020, General Secretary Xi Jinping pointed out at the entrepreneurs' symposium: "Entrepreneurs should base themselves in China and look at the world" "The bigger the vision, the bigger the mind."
openness brings broad world to corporate development and is also the only way for the country to prosper and develop.
"For a country, opening up is like breaking out of a cocoon and becoming a butterfly. Although it will experience temporary pain, it will bring new life." "China's opening up to the outside world will not stagnate, nor will it go back." "Persist in demolishing walls without building walls, opening up without isolating, integrating without decoupling, and promoting the construction of an open world economy of "...
every word, meaning it is loud and clear. The door to China's opening will not be closed, it will only open wider and wider.
The future China will surely embrace the world with a more open attitude.
Coordination: Zhao Jiaming, Cui Shixin
Written by: Cui Can
Planning: Du Shangze
Picture source: Xinhua News Agency (Photography: Yan Yan, Vision: Lai Xiangdong, Bi Xiaoyang)
Source: People's Daily Client