Jimu News Reporter Zhou Dan
Double 11 has arrived this year. At present, the first wave of pre-sales have been launched in the Double 11 promotion. Many consumers have added their favorite babies to the shopping cart in advance, just waiting for the buying and buying moment to officially start.
In recent days, major e-commerce platforms have also announced new ways to play this year's Double 11. What are the differences between Double 11 this year? What shopping items should be paid attention to?
The pre-sale start time of major platforms is not much different
"Every year, Double 11 is the time for me to purchase crazy, such as tissues, shampoo, laundry detergent and other products at home. I basically buy them for one year at a time, and it is convenient to collect orders, and it is indeed a lot of discounts." Ms. Zhang, a citizen living in Shuguang Xingcheng Community, Donghu Hi-Tech Zone, Wuhan, told Jimu News reporters.
In the past two days, she specially counted the supplies at home and had already listed the things she needed to buy, and was preparing to wait until the 24th of Tmall Double 11 pre-sale is opened.
She also shared her experience, "Add the shopping cart first and then place an order. When paying the final payment, you can also enter through the shopping cart, so that you can get a full discount and a better discount."
Recently, many citizens have begun to study the new way to play Double 11 this year. Xiao Liu, a shopping expert after
95, found that first of all, there are changes in time. Tmall Double 11 pre-sale will start at 8 pm on October 24, four days later than last year. JD will start pre-sale at 0:00 on October 20 this year, and last year it was at 8:00 on October 20. Vipshop will start early purchases at 8 pm on October 20.
Jimu News reporter found that from the perspective of time, the launch time of each platform for the launch of Double 11 this year was relatively consistent, but the front line was still stretched for a long time. Some platforms avoid pre-sale time at midnight, continuing the habit of "consumers no longer need to stay up late" in the past two years, which is also very popular among consumers.
If you want discounts, you no longer need to play brain-burning games
"The happiest change is that you don't have to play brain-burning games to get discounts. It is most realistic to directly reduce the discounts." Ms. Wang, a citizen of Wuhan, told reporters that in order to win discounts a few years ago, she teamed up with friends to play games every day, and in the end there was no discount, but it took a lot of energy.
The good news is that Double 11 "brain-burning games" such as Miaotang and Shopping Gold Expansion are indeed gone this year. E-commerce platforms emphasize more direct discount measures such as "full discounts" and "discounts".
reporter learned from Tmall that this year's Double 11 discount is 50 yuan off for every 300 yuan spent across stores, which is the year with the largest discount in recent years.
Vippines proposed that some big brand products still have other discounts on the basis of 30% off.
JD.com has launched a dual-speed promotion, with a 50 yuan discount on every 299 yuan (the discount is 40,000 yuan, all categories can participate) and a 100 yuan discount on every 1,000 yuan (the discount is 40,000 yuan, some categories can participate). During the event, the same product can only participate in one of the promotions and can participate in the entire process.
In addition, starting from 2020, major e-commerce platforms have intentionally weakened the total transaction volume , but emphasized that Double 11 should truly bring affordable products and pleasant shopping experience to consumers.
This year, in order to improve the consumer experience, various platforms have also launched some improvement measures.
Shopping cart has become larger, the price warranty period has been extended
On October 20, it was reported that Taobao shopping cart has become larger. Jimu News reporters asked Taobao for verification that the shopping cart has indeed been expanded, and the maximum number of babies that can be installed has been upgraded from 120 to 300, and the capacity has more than doubled.
"I like online shopping very much. When I see what I like, I add a shopping cart, but I don't necessarily buy it. So the shopping cart is often filled and needs to be manually cleared. At this time, those things that I want to buy but don't want to buy are a little hesitant and don't know whether to delete them." Ms. Wang, a citizen living in Jiyuqiao, Wuchang District, Wuhan, said: "The shopping cart has expanded and it feels very suitable for patients with difficulty in choosing ."
Jimu News reporter opened the Taobao App and entered the shopping cart, and soon saw the page reminder: "The shopping cart has become bigger and can hold 300 babies." The shopping cart updated this iteration also added functions such as grouping, topping, and discount screening, which are more convenient to use.
is also a common concern for many consumers. At this point, various platforms are also constantly improving.
Taobao and Tmall said that the price insurance service rules during this Double 11 event have been upgraded, and the maximum price insurance time has been extended from 15 days to 27 days. When consumers purchase products with price guarantee logos, if the same product from the same merchant has a price reduction during the price guarantee period, they can initiate a price guarantee application and apply for a price refund, which will eliminate the concern of "buying early and suffering losses".
Suning.com also issued an announcement stating that any product with the "30 Sky-Sky Insurance" logo on Suning.com can enjoy 30 Sky-Sky Insurance service. During the price guarantee period, if the same product has a price reduction, you can initiate a price guarantee application. As soon as the "price guarantee" rule for Double 11 was released, some netizens said, "This rule is real. I have encountered a situation where the merchants lowered their prices just a few days after buying it. I really feel that they lost several hundred million yuan." "I was so angry that the price reduction after buying it before. I hope the price guarantee will be implemented this time."
merchants are actively preparing for the stock, ready to face Double 11
In addition, small changes and surprises are still being announced.
Before Double 11, Taobao also launched the multi-address merge order function. When checking the shopping cart, you can directly add different addresses to different products and then merge them into one order to place an order. This means that consumers will be more free to assemble orders during Double 11 this year.
JD.com has added a new grass planting period, and the grass planting period begins in October, and the pre-sale warm-up period will enter in late October.
Regarding these measures of the platform, some netizens' comments "to the point": don't look at advertisements, but look at the efficacy. After all, in addition to looking forward to gaining sufficient participation from this national carnival, consumers also want to gain more benefits.
In order to give consumers real benefits, merchants have been working hard and actively prepared to do their best on this Double 11.
Domestic game controller leader Beitong in Guangzhou storage base, recently every night, workers are rushing to pack and pack.
The game industry continues to be popular due to the rise of home entertainment. Wu Cuiguang, the person in charge of Beitong game controller, said that he had lost the amount of stock he had taken. On Double 11, Beitong launched its first high-end series of game controllers, Zeus Generation, which is expected to sell 3,000 units, while the pre-sale alone reached 5,000 units, and the factory had to rush production.
"This year, we have taken out four times the daily stock volume. The warehouse of more than 2,700 square meters is full and ready to go." Wu Cuiguang said that this year, Double 11, the company set a sales target that doubled compared to last year. As part of the emergency plan , short-term rental is also prepared to reserve stocks for nearby warehouses.
Domestic beauty products are also the focus of Double 11 merchants’ stocking. Yang Ming, head of the e-commerce department of Fenghua , said that Fenghua has prepared 250,000 boxes of shampoo and conditioner for Double 11, and the shipping warehouse area has expanded by 3 times to more than 10,000 square meters.
(Picture source: Tmall)
(Source: Jimu News)
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