Plant fresh corn for many years html html more than 11.5 million mu
0 Area growth of more than 110%
Among them, glutinous corn accounts for more than 80%
Beijing-Tianjin-Hebei region
is an important core area of the northern economy
is also a big consumer market, a major R&D center
faces the new market situation
How does it break through the old model and develop a new model?
delicious and nutritious mid-to-high-end consumer goods
Fresh corn planting area in Beijing, Tianjin and Hebei region is more than 11.5 million mu, of which 20% sweet corn, 40% pure glutinous corn, and 40% sweet glutinous corn. : There are about 35,000 mu in Beijing, about 100,000 mu in Tianjin, and nearly 1.4 million mu in Hebei.
In recent years, the fresh corn industry in Beijing, Tianjin and Hebei has been demand-oriented, improved supply, and gradually realized the high-quality fresh corn industry chain. "If there is no impact on the epidemic, the planting area will maintain an increase of more than 10% to 15% per year in " said Liu Ruisheng, manager of the fresh corn department of Beijing Sihai Seed Co., Ltd.
The planting in Beijing, Tianjin and Hebei is mainly concentrated in Fangshan, Miyun, Daxing, Beijing, with fresh food as the main focus; Wuqing, Ninghe, and Jixian in Tianjin are mostly fresh food as the main focus; Yongqing, Gu'an, Hejian in Langfang, Hebei, Cangzhou, Tangshan, Qinhuangdao, Changli, Leting, Baoding, Zhangjiakou Wanquan, Chengde, Shijiazhuang and other places, among which Changli and Baoding in Qinhuangdao are mainly processing enterprises, and Yongqing and Gu'an in Langfang are mainly fresh food as the main focus.
loves glutinous corn, especially white glutinous , which is one of the characteristics of fresh corn consumption in Beijing, Tianjin and Hebei.
"There was a saying that 'sweet and glutinous in the south', and now the consumption habits that are mainly glutinous are still unchanged." Liu Ruisheng said that fresh food consumption in the Beijing-Tianjin-Hebei region is still mainly glutinous corn and sweet glutinous corn. According to market trends, sweet and glutinous corn and high-end fruit corn are gradually gaining popularity , such as white sweet corn and black sweet and glutinous corn.
At present, the glutinous corn on the market is still mainly Jingke Glutinous 2000, Wanlutin 2000 and other varieties; sweet glutinous corn is mainly Agricultural Jade 368, Agricultural Jade 336, Caitian Glutinous No. 6, Tiangui Glutinous 932 and other varieties; sweet corn is mainly Mige, Jinguan 218, Jingke Glutinous 608, Jinzhong Jade and so on.
represents variety Jingke Nuo2000
0million glutinous 2000
days precious Nuo932
" delicious, nutritious, and diversified have always been the consumption orientation of fresh corn in Beijing, Tianjin and Hebei. " Zhao Jiuran, director of the Corn Research Center of Beijing Academy of Agricultural and Forestry Sciences, said that in recent years, the proportion of high-quality fresh corn planting in Beijing has increased year by year. Compared with 2015, the proportion of high-end and high-quality fresh corn (fruit type, sweet and glutinous type) in Beijing has increased by nearly 20 percentage points.
in Beijing, Tianjin and Hebei region in many middle and high-end consumers , and they need to continuously upgrade their consumption models to meet consumer needs. At present, the rapid development of new fresh corn sales models such as fresh food supermarkets, large agricultural product sales companies, agricultural product e-commerce, and social e-commerce on the market has greatly ensured the diversity of purchasing and sales channels.
"Beijing scientific research and breeding + production in the surrounding areas of Beijing, Tianjin and Hebei + consumption in citizens" new model
As an important core area of China's northern economy, the Beijing, Tianjin and Hebei region has a good market for fresh corn consumption. The permanent population of Beijing is nearly 30 million, with 10 ears of fresh corn per capita consumption per capita. The annual demand in the city can reach 1.3 billion ears of . According to the 12,000 ears of fresh corn per mu of commercial ears, is calculated, and it requires about 1.15 million mu of to meet the city's consumption.
According to the current planting area of 35,000 mu, the self-sufficiency rate of fresh corn in Beijing is less than 30% . "Beijing fresh corn was mainly supplied through southern production areas such as Guangdong, Hainan, and Yunnan in the early stage. By July to October, it will flow from Hebei, Tianjin and other places to the Beijing market to supplement the consumption gap of fresh corn in Beijing." Yang Baojian, chairman of the National Fresh Corn Circulation Industry Alliance, said.
Fresh corn ripe logistics solves the problem of seasonal market launch of fresh corn
In order to solve market demand, the Beijing-Tianjin-Hebei region has gradually developed towards the new model of "Beijing scientific research and breeding + production in the Beijing-Tianjin-Hebei surrounding area + citizen consumption".
The first thing is to develop and promote new and excellent varieties.
Under the leadership of the Institute of Crop Science of the Chinese Academy of Agricultural Sciences, China Agricultural University, Corn Research Center of Beijing Academy of Agricultural and Forestry Sciences, Grain and Oil Crop Research Institute of Hebei Academy of Agricultural and Forestry Sciences, Beijing Huanai Seed Co., Ltd., Beijing Sihai Seed Co., Ltd., Hebei Huasui Seed Industry and other seed companies, fresh corn varieties in the Beijing-Tianjin-Hebei region have developed rapidly.
cultivates high-quality fresh corn varieties such as Jingke Nuo Series, Wannuo Series, Star Nuo Series, Agricultural Jade Series , etc., and promotes it to the national fresh corn market.
Zhao Jiuran checks breeding materials in the field
In addition to good varieties, good methods are also particularly important. It is understood that the two technologies currently promoted, "seedling transplanting" and "deep V sowing" can achieve continuous supply from early June to early October, with a supply period of up to 120 days, and the profit per mu can be increased by 1-2 times. "By going to the market early, the benefits of fresh corn planting have been greatly improved." Yang Baojian said that at the same time, supporting technologies such as green prevention and control, integrated water and fertilizer, timely harvesting can achieve greater quality and income growth.
, and research on postpartum preservation technology was carried out to address the problems of not being able to withstand storage and transportation after harvest and rapid quality reduction. clarifies the main nutritional characteristics of high-quality fresh corn in Beijing, as well as the nutrient changes within 120 hours under normal temperature and low temperature storage conditions of 4℃.
Beijing fresh corn sales companies are also constantly innovating, launching high-quality products such as " microwave fresh corn", "lock fresh fruit corn", and "preserve fresh fresh corn ". They are launched in large quantities in major supermarkets and convenience stores such as 7-11, so that citizens can easily purchase fresher fresh corn products.
Finally, the Beijing-Tianjin-Hebei region actively cultivates fresh corn brands and guides the consumer market. has increased the nutrition and health publicity of fresh corn by holding a series of activities and popular science activities in the fresh corn festival, and has increased consumers' awareness of fresh corn.
Processing industry enters the highway
Unlike Beijing and Tianjin, the fresh corn industry in Hebei Province is mainly processed. forms a mature fresh corn processing industry chain and drives the rapid development of related industries such as packaging and transportation.
At present, there are more than 100 fresh corn processing enterprises in Hebei Province, mostly distributed near the planting base. The main products include fresh vacuum glutinous corn, fresh vacuum sweet corn, canned corn, corn grilled corn, corn milk, etc.
fresh corn processing products
"The gradual maturity of the processing industry has made the division of Hebei fresh corn processing industry belts gradually obvious." Yang Zhi, president of the Hebei Branch of the National Circulation Industry Alliance, believes.
is now gradually forming a processing industrial belt mainly composed of Tangshan sweet corn processing grains, and a processing industry belt mainly composed of quick-frozen glutinous corn ears in Deli and Zhangjiakou, Hebei Province, is also gradually taking shape. Domestic sales mainly supply supermarkets, fruit and vegetable brand stores, community e-commerce, etc. in more than a dozen provinces and cities such as Beijing and Tianjin, and demand is still expanding. is also exported to South Korea, Japan and Southeast Asian countries.
million workers in an agricultural product processing enterprise in the whole district put fresh corn into bags (photo source)
With the healthy development of the industry, processing product development and brand building have also shown a good development trend.
"Hejiu, Suikang, Jiajiafu, Lilijing, Wanhua Tianbao, Jinhuide, Huasui, Luyin, Tianqin Lilijing" and other 10 product brands have been recognized as famous trademarks in Hebei Province. Wanjia corn seeds and Huasui special corn seeds have been recognized as famous brands in Hebei Province. Lilijing, Suikang, Jinhuide, Pinwanxiang, Wanhua Tianbao brand quick-frozen corn and Changyuan brand almonds and Huasui brand corn seeds have been recognized as high-quality products in Hebei Province. Some products of 8 companies, including Hejiu, Tianqin, Suikang, Wanhua Tianbao, Luye, Jinhuide, Zhongtong, Tianjing, etc., have been recognized as organic products. Fresh corn has gradually developed into Hebei's "golden business card".
0 Processing enterprises are sorting fresh corn
Last year, the Hebei Provincial Department of Agriculture and Rural Affairs issued the "Hebei Province Fresh Corn Industry Quality Improvement and Efficiency Promotion Plan (2019-2022)" and proposed that will focus on the construction of four major production areas: glutinous corn area in northwest Hebei, sweet corn area in east Hebei, Xiong'an glutinous corn area, and sweet corn area in central and southern Hebei, and will create a beautiful business card for Hebei's fresh corn industry.
This year, the "China Digital Organic Corn Base" jointly initiated by Alibaba Group, Wanquan District Party Committee and Government, and Tianqin Agricultural Trade Co., Ltd. was launched in Wanquan, Hebei. Relying on Alibaba's agricultural digital incubation capabilities, we will improve the digital management capabilities of Wanquan corn in the base planting, production management, agricultural product circulation, and business card creation, explore the industrial advantages of Wanquan corn, and jointly build China's largest digital corn base agricultural demonstration zone .
This fresh corn production area in Beijing, Tianjin and Hebei, which does not lack consumers, has achieved gradual expansion in adjustment of industrial structure to realizing brand economy. has achieved gradual expansion in adjustment and created high-quality products in expansion! Nongcai.com Seed Industry Book
