Cover News Reporter Yang Fan
On the afternoon of June 29, according to the data of the Maoyan professional version, the box office of " Life Events " has reached 380 million. The film has officially released at 18:00 on June 24, becoming the highest-grossing domestic film on the first day after Valentine's Day. It is included in the previous rounds of screening , and the cumulative box office has exceeded 75 million. After the first day, it has ranked among the top 15 domestic annual box offices.
Subsequently, "The Big Events in Life" continued to increase money. The cumulative box office of the film, including previews, exceeded 150 million yuan on the second day of release, and became the first domestic film to exceed 200 million yuan after the Spring Festival on the third day of release. The total box office exceeded 300 million in four days of release, ranking among the top ten films released in 2022, and became the box office champion of family-themed films released this year. "The Great Events in Life" tells the story of the funeralist Mo Sanmei (played by Zhu Yilong) in a funeral shortly after his release from prison, and meets the orphan Wu Xiaowen (played by Yang Enyou). The appearance of Xiaowen unexpectedly changes his attitude towards career and life. The film has a Douban score of 7.5, which is also a rare high-scoring work in domestic films this year. Box office and reputation win-win. For such a low-cost film with a literary and artistic accent, it can be said to be a well-deserved dark horse in the Chinese film industry this year.
It is worth pondering that before the pre-sale of "The Great Events of Life" started, no one expected that this film would fire the first shot in the summer, and he did not expect that it would become the " rescue work", especially the theme of the film is a non-commercial blockbuster with a solemn tone.
It is a blessing to lose your horse. "The Great Events in Life" was originally scheduled for the Qingming Festival, which is in line with the theme, but was withdrawn due to the impact of the epidemic and finally successfully switched to the summer season, laying the foundation for its box office sales.
. One of the important reasons why this film has gained super popularity in a short period of time is that it starred Zhu Yilong. He was originally a traffic star and successfully transformed in "The Big Events of Life", which made many viewers "turn fans" to him. In order to play the role of "Mo Sanmei", Zhu Yilong gained weight before filming. On the big screen, he was full of ruffianism, wearing gold chains, and swearing... In the film, he "goes from eating dead people" to "a person who grows stars". This phoenix-like Nirvana transformation allows his acting skills to be maximized. It has to be said that Zhu Yilong made "The Great Events in Life" and "The Great Events in Life" also made Zhu Yilong.
Another reason why "The Big Event in Life" has become a hot topic in the film market recently is that the film satisfys the audience's curiosity about the folk funeral industry. This movie is Liu Jiangjiang's directorial debut, and behind his debut as his peak is his family experience. Liu Jiangjiang's second master is the organizer of the village funeral, and his uncle is a carpenter who is good at coffin. Therefore, he has had different contact and insights about "big things in life" from an early age than ordinary children. This made Liu Jiangjiang feel a real and profound background when he created the script of "The Great Events in Life".
The one who escorted the newcomer Liu Jiangjiang was Han Yan . He used to be "Get out!" Directors of Tumor Jun and " Give You a Little Red Flower ", both movies are based on life and death as the theme, and are both successful works. As the producer of "The Great Events in Life", Han Yan has given the best solutions for the rhythm of the movie, the control of the audience's emotions, and even the market positioning.
From this we can see that the big sale of "The Great Events in Life" is not accidental, but almost an inevitable one. Especially as the epidemic prevention and control enters a new stage and the film industry is gradually returning to its past vitality, a high-quality film is enough to attract audiences to the cinema. Next, I hope that the previous films that were also withdrawn due to the epidemic will be announced as soon as possible. This is also a "big event" for both filmmakers and fans.
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