Youku officially announced that it has become the official partner of CCTV's designated new media in the 2018 World Cup, and has obtained a number of rights and interests in the 2018 World Cup in Russia, including live broadcast of events, video on demand, and field highlights.

2025/06/2023:22:36 hotcomm 1445

May 29th news, Youku officially announced that it has become the official partner of CCTV's designated new media in the 2018 World Cup, and has obtained a number of rights and interests in the 2018 World Cup in Russia, including live broadcast of events, video on demand, and field highlights.

On the evening of May 22, China Mobile Migu Company issued an announcement stating that China Mobile Migu became the designated official partner of the new media and telecommunications transmission channel of the 2018 World Cup, Youku also announced on the 29th that it also won the copyright of the World Cup, including live broadcast of the event, video on demand, and field highlights. During the

event, domestic users can directly watch all 64 games in high-definition live broadcasts on Youku mobile client and PC. In addition, you can also watch the World Cup high-definition content on smart TV, CIBN Cool Meow Film and Television on Tmall Magic Box and Tmall Magic Screen. This means that this year has entered the era of new media and mobile.

Previously, in November 2017, CCTV and FIFA jointly announced that CCTV had obtained the exclusive all-media copyright of FIFA competitions in mainland China from 2018 to 2022, and issued a statement in December 2017 to reiterate the "exclusive copyright".

This time, CCTV chose Youku to distribute copyright. With Youku and Mobile obtaining the copyright of the World Cup together, the channels for Chinese audiences to watch the World Cup this summer will be different from four years ago that fans could only watch the World Cup through CCTV and a few local sports stations in China. Mobile only broadcasts events through cooperation with CNTV and the help of 4G networks.

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