□Dahe Daily·Dahecai Cube reporter Ding Qian intern Jia Yongbiao text and pictures
core tips | After four years, the World Cup that fans are looking forward to finally kick off in June. This is definitely a rare business opportunity for merchants. Recently, the reporter visited major shopping malls and restaurants in Zhengzhou and found that merchants were very sincere about the World Cup and each made strange tricks to share the "economic cake" of the World Cup.
"Late Night Time", the restaurant owner hangs the projection to attract customers
drinking beer, peeling crayfish with his hands, and staring at the big screen... Mr. Liu, who lives in Jinshui District, Zhengzhou, is a complete fan. He told reporters that he had long planned how to "prepare for" the World Cup. However, not only the fans are restless, but also the catering industry is impatient. They all use strange tricks to attract customers, which can be said to be timely "ride the heat".
Yesterday, the reporter visited a bar street in Nongke Road, Zhengzhou and found that many restaurants have slogans such as "betting to win beer" and "enter the store to watch the World Cup live broadcast". The bars that mainly sell late-night snacks are even taking advantage of the hot spots by launching special beer.
"During the World Cup, if there is no large screen in the store, some customers will be lost." In a Bannu hotpot restaurant on Nongke Road, the staff told reporters that in order to welcome the World Cup, the store specially set up a large screen to attract customers, which will be played twice a day, playback at noon, watch live broadcasts in the evening, and continue until 2 a.m. the next day.
The store also set up a more than 100 square meters of area as a World Cup special area. Dozens of star posters hung over the sky, and the entire ground was decorated with green stadiums. Coincidentally, a hotel located on the Outer Ring Road of Zhengdong New District has a large screen on the terrace, watching the World Cup with stars and moons, which has a unique artistic conception. Many food stalls on Linke Road and Minghong Road have launched "late night shifts" and are open until 3 a.m. during the World Cup.
"Watch the World Cup, crayfish and beer are a must." Zhang Chunyun, director of Jiuruxiang's brand marketing department, introduced that beer promotions will run throughout the entire World Cup.
World Cup first match Henan Night snack orders increased by 9.8% year-on-year
Since the World Cup games are mostly concentrated from 10 pm to 2 am Beijing time, choosing to watch football games at home accounts for the majority, which is a big deal for the delivery guy.
According to the latest data from Meituan Takeout, regional orders have increased significantly after the start of the World Cup. Among them, Henan's orders for late-night snacks in the first match of the World Cup increased by 9.8% compared with the same period last week.
What meal did the fans order? The reporter learned from Ele.me and Baidu Takeaway that in the first four games of the World Cup, users across the country placed orders of 3.05 million crayfish and 400,000 bottles (cans) of beer from Ele.me, and the overall number of late-night snack orders increased by nearly three times year-on-year. Among them, the proportion of craft beer has increased significantly, and Ele.me users have drunk nearly 60,000 bottles (cans).
In order to share the cake of late-night snack economy, various takeaway platforms have tried their best. During the World Cup, Meituan Takeaway joined more than 2,000 takeaway merchants to launch promotional activities such as full discounts and weekend night snacks for coke. Ele.me has even adjusted its delivery time, not only will it provide 24-hour delivery service, but also will expand the service time from 10:00 to 21:00 every day to 24 hours.
Merchants strive to set up a "World Cup Zone" online and offline major supermarkets
offline are even more a good opportunity to seize the promotion of the World Cup. Century Lianhua Supermarket on Jingsan Road has set up a special area of nearly 100 square meters for the World Cup, specializing in selling jerseys, beer, football and other World Cup-related products. The star posters of each team's leading players are hung in the special area, full of atmosphere.
It is worth mentioning that fast food stores such as McDonald's and Dicos in Zhengzhou have also been completely renewed, with the walls decorated with jerseys, football and other elements, and have launched exquisite gifts about football.
offline merchants have increased their investment, and online e-commerce is also unwilling to lag behind. With the arrival of the World Cup and the "6.18 Shopping Festival", e-commerce has long been aiming at the World Cup and has made a lot of work around related topics. Among them, Yangwoo launched discount activities for World Cup and sports trendy jerseys, celebrity sports shoes, Internet celebrity World Cup Coke, etc., while NetEase specially released a strictly selected pepper-flavored fresh and spicy crayfish for viewers.
"Is it the World Cup for fans or the World Cup for merchants?" Many citizens joked.
