is panicked and confused, and loses confidence. After experiencing continuous high temperatures, power restrictions and repeated epidemics in August, this is a state that a considerable number of merchants have shown. In order to help everyone clarify their ideas, establish industry confidence, and sound the war drum for the promotion of the Golden September and October, JuRan Home Chongqing Guizhou Branch held a unique digital marketing strategy press conference and the launch meeting of the Double Festival promotion on Liangjiang Cruise on the eve of the Mid-Autumn Festival.
Nearly 500 Chongqing home furnishing people, major industry associations, media, local industry traffic platform institutions, banks and first-tier real estate property companies represent the same boat
Chefeng
Digital trend changes, embracing and seeking change is the best choice
Vice president of Juran Home Group and general manager of Chongqing Guizhou Branch said that the times are undergoing major changes unseen in a century. Faced with the digital and intelligent revolution that is coming, only by embracing change, actively changing ideas and weapons can we achieve future survival and development. Although the current external environment of the market is severe, overall, the consumption demand in the home furnishing market is still there, and brands still have room and opportunities to achieve operating performance growth. September will be an important battle in the home furnishing industry.
Jirun Home uses the local home decoration and home digital marketing service platform - Dongwo APP to empower Juirun Home's merchants and customers, improve industrial operation and service efficiency, and improve user service experience. Customers can complete a series of full-link processes such as local search, cloud shop shopping, purchases, smart navigation, store experience, departure decisions, and home delivery services through Dongwo. Merchants can use Dongwo to quickly launch products and activities, conveniently share QR codes, scan codes and orders, and obtain effective analysis of various business data to improve marketing efficiency. JuRan Home simultaneously launched four major marketing IPs, "Happy Home", "Foreign New", "Moutai Liquor Bottle Home", and "Home Insurance" and three major traffic IPs, "Look for JuRan if you have difficulties at home", "Youpin Life Engineer", and "Zero Additions for Decoration, Acceptance and Payment". Customers can register a member of JuRan through Dongwo, enjoy the main material subsidy of 500 yuan per square meter of Xingfujia, 15% off shopping discount, consumption points and fission double points. Points can also be directly exchanged for daily necessities, home digital products or cash on Dongwo; old furniture that is not needed at home and Moutai Liquor Bottles that have been drunk can be turned into "fees" on Dongwo and directly deduct the payment for new products; the launch of Home Insurance has greatly protected the interests of consumers, and your after-sales protection will be covered by Taikang Insurance from then on, so you no longer have to worry about not being able to find a merchant. A series of services launched by Dongwo provide value-added services and added value for consumers' home decoration and home consumption, and provides brand merchants with more professional and more effective support and services.
Bolang
Digital integrated marketing, and a multi-pronged battle against the Golden September and Silver October
Jiran Home Chongqing Guizhou Branch New Retail Marketing Director Ms. Wang Yuanyuan, Director of New Retail Marketing of Chongqing Guizhou Branch, explained the digital operation status and marketing plan for September and October.
Jiran Home carries out product and customer operations through digital marketing service platforms such as Dongwo, same city station, and mini programs. It obtains public domain platform traffic through content output of traffic platforms such as ByteSystem, TencentSystem, TaobaoSystem, and XiaohongshuSystem. It drives potential customers to the store through cooperation with local industry websites, group buying and traffic diversion platforms, banks, real estate properties, etc., continuously taps consumer needs through self-media planting, improves customer conversion through private domain operations and live broadcasts, and speaks out through brand through news media, creating a digital marketing matrix that is suitable for the home furnishing industry, which has broadened customer acquisition channels for many merchants and promoted business and sales.
September and October of each year are important marketing time nodes in the home furnishing industry. In this double festival promotion, JuRen Home will use tens of millions of publicity and traffic resources, strive to create four highlight activities, integrate online and offline resources, and focus on the linkage of multiple merchants, which will surely win the tough battle of the Golden Autumn Double Festival promotion.
Multiple launches
Multiple platform channels have reached strategic cooperation to provide excellent weapons for digital development
To deepen the strategic layout, strong empower the merchant side, and bring a better home life experience to more consumers; to achieve complementary advantages and win-win development. JuRan Home Chongqing Guizhou Branch, together with traffic platforms, local traffic diversion platforms, news media, banks, and first-tier real estate properties, jointly opened up the brilliant picture of JuRan Home's digital marketing matrix. The joint efforts of multiple industries and channels are undoubtedly providing excellent combat weapons for the Double Festival promotion.
true voice, excellent merchants share digital marketing experience
The new retail era is approaching, and there are still many brands keeping pace with the times, actively exploring how to use new retail to develop more customer resources and get better results. At the meeting, Ms. Gong Yalan, head of the Chongqing Branch of Taratian Natural Latex Home Furnishings in Thailand, came on stage and shared her experiences in digital operations with all the partners present.
She said that with the empowerment of JuRan Home, she gradually realized the value and role of digital marketing tools such as live streaming in store operations, and she reaped rewards. Only by constantly improving, persisting in working hard, and following the development of the times can we embark on the right and bright roads. She firmly believes and will continue to follow the footsteps of JuRen Home and move forward bravely!
The bright moon rises on the sea, and the ends of the world are at this time. The event ends successfully with the two rivers traveling with Chongqing characteristics.
"Ride the wind and waves, and sail across the sea directly." JuRan Home organized this "Digital Marketing Strategy Launch Conference and Double Festival Promotion Launch Conference" to cheer for the home furnishing industry, so that all family members are full of expectations for the upcoming Golden September and Silver October. I believe that as long as everyone works together and work together, they will be able to ride the wind and waves and move forward.
