In 2019, JuRen Home has entered its 20th year. Over the past 20 years, JuRan Home has achieved sales of 75 billion yuan and more than 300 branches, becoming a model of new retail in the home furnishing industry. "Jiran Speed" has become a legend in the home furnishing industry. How to write this satisfactory report card in 20 years? On the occasion of JuRen Home's 20th anniversary, Sina Home specially planned "JiRen 20 Years - Answering Fei's Questions Special Edition", which deeply explored the story behind JuRen Speed from the perspective of witnesses.
The guest of the fourth episode of "Jiran 20 Years - Answering Fei's Questions Special Edition" is Zhang Zongrong, vice president of Juran Home and general manager of Chongqing Branch. From a foreign company white-collar workers who are enviable to everyone to come to JuRan Home, from the grassroots of JuRan Home to leading the team to launch the "Southwest War", Zhang Zongrong spent 17 years to find the meaning of life and also spent 17 years to describe the glory of JuRan Home.
The following article will show you the career of Zhang Zongrong, vice president of Juran Home Group and general manager of Chongqing Branch through three chapters.
. Passionate sentiment, "outsiders" in the home furnishing industry . Go with the flow, confidence is more important than gold . Clarify the context, there is no ultimate goal in doing business Passionate sentiment, "outsiders" in the home furnishing industry
"I am a person who can't rest. My wife and children's life on the kang is not what I pursue." It is said that character determines destiny, and this sentence is vividly reflected in Zhang Zongrong. After graduating from university, Zhang Zongrong worked in state ministries and commissions for many years, and later went to the business to apply for a foreign company. He received a good salary and lived a life that many people yearned for. However, this job that outsiders yearn for makes Zhang Zongrong feel no sense of belonging. He once felt that living like this would be too mediocre for a lifetime.
Zhang Zongrong yearned to conquer one goal after another, and he said that the realization of ideals was exciting. With his passion, Zhang Zongrong officially became a member of JuRan Home in 2002. At that time, he was actually a "outsider" in the home furnishing industry. Several years of experience in grassroots work have allowed the outstanding Zhang Zongrong to be appreciated and trusted by the leader. In 2006, Zhang Zongrong was appointed as the leader of JuRan Home Group Chairman Wang Linpeng , and led the team to the completely unfamiliar Chongqing, and started the battle to expand the border of JuRan Home in the southwest region.
This year, he and JuRan Home became "outsiders" in the southwest home furnishing market. As we all know, JuRen Home is a brand that has risen in Beijing. Due to its regional characteristics and differences in the north and south home furnishing markets, JuRen Home was not well-known in the southwest market at that time, and it had just entered the market and experienced a financial crisis, which was a big challenge for JuRen Home and Zhang Zongrong.
Even though the market environment is harsh, Zhang Zongrong still led his team through the difficult period. Now, when Zhang Zongrong recalls that past, he couldn't help but sigh, "If you want to succeed, you always have to bear more pain and pressure than others. It is definitely not possible to not work hard."
Follow the trend, confidence is more important than gold
Zhang Zongrong always believes that there is never a problem of good or bad in the market. It is just a kind of development and evolution. Whether it is a brand, store or dealer, the most important thing is to grasp the direction of evolution in the process of development and evolution. He said that whether you are at the forefront or heading in the opposite direction, choice is very important. He also emphasized that doing business should not go against the current, but follow the trend.
Premier Wen once said that confidence is more important than gold, and Zhang Zongrong is very sure of this. Faced with the current not-so-beautiful market environment, Zhang Zongrong said that many brands or dealers want to give up after hitting a wall in the market. "The more people are mourning, the more they should build confidence." Zhang Zongrong did this. It was his unwavering confidence that allowed him and his team to survive the financial crisis smoothly and allowed JuRen Home to blossom in the southwest market.
Zhang Zongrong also has his own set of guidelines for team building. When doing business, you should follow the trend and find a partner to find a fate. Therefore, when Zhang Zongrong recruits, one of the criteria for selecting talents is to be in concert with the company and have common ideal goals and values.Zhang Zongrong often tells employees that when you invest in a job, you must first have your own clear positioning and clear direction. Secondly, you must choose a rising industry and a developing company. Finally, you must persist unswervingly and meet the above three points. It will be difficult for your career to fail.
has achieved the above three points to make Zhang Zongrong today. He has stated more than once that a person's value is earned by himself and not given by others. No matter how much others give, they have the possibility of taking back, but the achievements you make are not taken away by others. It is the achievements you make that can be recognized by the company, leaders, and colleagues and make yourself more valuable.
clarifies the context, and there is no ultimate goal in business
thirteen years of ups and downs, and the Chongqing-Guizhou market today is full of fruitful results. According to Zhang Zongrong, at present, there are 12 stores in Chongqing and 7 stores in Guizhou in the entire Chongqing-Guizhou market. To date, Juran Home Chongqing Branch has signed 36 contracts. It is planned that by around 2022, more than 50 companies will be opened in Chongqing and Guizhou.
Zhang Zongrong believes that future business changes will definitely develop in a comprehensive way. Therefore, in the future, JuRan Home will definitely adhere to the main body of home furnishings and building materials, gradually increase experiential business formats with customer flow, and gradually transform and upgrade from small home furnishings to home furnishings and large consumption to ensure the good operation of the mall. With the in-depth cooperation between JuRan Home and Alibaba , Chongqing JuRan Home is planning a city station to present offline products online, allowing consumers to learn more about information, products, experience and consume, and further implement the concept of new retail.
Speaking of future store opening plans, Zhang Zongrong said that there is no ultimate goal in business. He said that when Chairman Wang Linpeng proposed to open a hundred stores, many people thought it was a dream, but it was realized if they were not careful. This is enough to prove that in many cases, people still have limitations in their thinking, and people pay too much attention to China's first-tier cities and ignore the development potential of second-, third- and fourth-tier cities. "In fact, there are still many blank markets in county-level cities in China waiting for us to integrate, bring services, management and brands to the local area, so that the people can experience good products, pursue a better life, and realize the quality of life in the metropolis."
stands at the new starting point of JuRan Home for 20 years. As a witness and creator of JuRan Home's glory, Zhang Zongrong said that he will never be satisfied with his past achievements. The future is far more than 300 or 400 stores, and there will be more ambitious ideals and greater goals. As veterans, what we need to do is set goals, lay a solid foundation, and lead the younger generation to create a bright future!
