The myth of IKEA not closing stores for 24 years has finally been broken.
Not long ago, IKEA offline stores will be closed. This is the first time for IKEA in 24 years since entering the mainland Chinese market. The IKEA Guiyang store started operating in October 2019, and by April 1, 2022, the total business hours were less than 3 years.
Guiyang netizens were furious: "I will take the high-speed rail to Chongqing for two hours in the future!"
Netizens: "IKEA has been closed, and it seems that I can't find the motivation to stay in this city."
Some people criticized IKEA for its uneven quality, but I saw a comment that gave the most powerful counterattack, "A iPhone 4 money can make young people have dignity to rent a house."
I think this is the reason why young people love it.
The belief of a furniture dealer
Beautiful things need to say goodbye to the stage when completing their mission and provide space and opportunities for the beauty of new life , which is IKEA's aesthetic logic.
At this point, the store in Guiyang is closed. But at the same time, in the capital of Austria , a new IKEA is rising.
· IKEA, Vienna ·
This IKEA store in Vienna, which was just completed in May, seems to have begun to explore a new way.
IKEA shelves, this is definitely a holy place for taking pictures, and it is the traffic password for online reading volume. This newly built store in Vienna can be said to have the highest "IKEA shelves" in the world.
It has no parking space, but more importantly, it does not have the classic blue container, and even the traditional exterior wall. The entire building is a grid frame, as if the internal structure of the building is directly presented to everyone.
This IKEA is embedded with hundreds of green trees together, once again proving the booming trend of green buildings. moved plants into the building, which is definitely the design trend of future architecture.
Just like the "vertical canyon" introduced by MAD not long ago, it is to create a new myth of architecture and nature again!
IKEA is following this trend.
store is located near Vienna West Railway Station. The standard name is IKEA Wien Westbahnhof (literally translated as "IKEA Westbahnhof". The building covers an area of 26,200 square meters and has 7 floors, of which 1 to 5 are IKEA's retail space, and 6 to 7 floors is Jo&Joe Hostel (Jo&Joe Hotel).
It is tailor-made for surrounding urban residents. It uses its location in the city center to achieve up to 30 minutes of traffic distance, exempts parking lot planning, and is prepared to use a powerful 24-hour distribution logistics to welcome the low-carbon and energy-saving green consumption model.
stations are completely envious!
· IKEA, Tokyo ·
In 2020, IKEA called the Ikebukuro store and the newly opened Shibuya store "Duxin" store in IKEA, and it is also the first and second pilot store in the world. This is a completely "urban lifestyle store" customized for young people in the city.
In Tokyo Ikebukuro, IKEA made a "subversive" change in - large floor-to-ceiling windows and a large number of pure white systems, the traditional classic blue and yellow color has been reduced to the minimum .It invited the architect Ito Toyo to take on the design, and this time the Shibuya store adheres to the Japanese style and makes the entire store pure white.
IKEA posted an illustration drawn by three illustrators: ザキエミ, ウンピス, and Mao Wei, which brought the style to life in an instant!
33333333333333333333344.
Whether it is bedding, office, or restaurant, the size and design of a person's life are mostly considered.
is like a 5F office area, and is mostly designed and displayed according to home office, small studio, and efficient life . After the outbreak of , working from home has become the choice of many Japanese people, and many small family studios have emerged.
IKEA's pop-up store is also very interesting!
In addition to the store design, IKEA has opened pop-up stores of different forms around the world. · Swedish IKEA ·
In 2020, IKEA opened a special new store! This time the store is really different from the past, because it is an IKEA that only sells second-hand furniture.
Of course, old furniture will still be renovated before entering the store.
IKEA announced that this second-hand furniture store will be opened in Sweden, and the location of the store is set in ReTuna, a shopping mall that only sells second-hand products.
However, IKEA's furniture wins by cheapness, but it doesn't seem to be too durable. So how can it continue to use it with second-hand? This may be a challenge for the brand.
And John Carlehed, head of sustainable retail in Sweden, responded to this: "IKEA not only needs to participate in the sustainable tide, but also lead the trend. If we want to achieve our sustainable goals, we must challenge ourselves and try new ideas."
· Taipei IKEA: Ten Yuan Store ·
The world's first IKEA ten-yuan store is open in the crowded Tonghua night market in Taipei. After you arrive, you will find that the large area of blue and yellow color scheme makes this store look particularly eye-catching on the narrow and old streets~
If you have known IKEA, you will find that it has always adhered to the business philosophy of "low price, create priceless". This flashy ten-yuan store has fully implemented this concept.
is different from the stores that have covered a huge area in the past.
Ten Yuan store is about 300 square meters, with a total of 2 floors. The decoration still uses the classic yellow and blue main color. The warehouse-style items are placed very simple but recognizable.
There are more than 200 popular products sold in IKEA.
From popular single-item mugs priced at 2.9 RMB, to meal plates, boxes, clothes hangers, snacks... All the must-have items worth buying in IKEA are gathered here.
IKEA's story of entering the city
The virtual age of 77 is experiencing "rebellion in the elderly" and performing a "transfiguration" in stores around the world. Whether in terms of location selection or area, IKEA is working hard to break the image of a "large suburban warehouse" in people's impression.
One background is that since 2018, IKEA, which has experienced the pain of transformation, has begun to become less beautiful.
Suburbs no longer attract young people, IKEA can move stores to the city center;
Large warehouses appear bulky and rustic, so strip them away and open a lighter and smaller store;
Young people tend to place orders online, and IKEA, which has no foundation in e-commerce, has also begun to study hard. It has tried all its APP, WeChat mini program, , Tmall flagship store , all ……
Although IKEA has been 77 years ago, the principle of "close to the home in the hearts of consumers" has always been throughout the process, urging it to rejuvenate its youthful vitality.
Image material:
IKEA Home Furnishing IKEA
Phoenix Network Finance
Weibo @Curi Life Notes
Part of the picture material comes from the Internet
Part of the picture material
