The Spring Festival is coming soon. Under the initiative of celebrating the New Year at home, cash and policy gift packages have been distributed in many places across the country, and many shopping malls and department stores have also launched the "Spring Festival model" early. So, in the thousand-year-old business capital, what activities have been prepared for local citizens who celebrate the New Year in terms of retail and consumption? Nandu reporters have collected Spring Festival arrangements for 14 offline businesses, and there is always one that suits you.
Tianhe District——
Taigu Hui : "New Trendy Garden Visit" invites you to explore contemporary aesthetics
Guangzhou Taigu Hui "New Trendy Garden Visit" multimedia ink painting exhibition has officially opened. It has jointly exhibited new-style ink painting with artist Lin Yusi, integrating contemporary art with multimedia interaction, presenting a unique new era festival: through classic New Year festival scenes such as home, garden, city, temple, etc., the posture of Lingnan eaves and the landscape of garden buildings are reproduced, and the festive atmosphere in the New Year market is reshaped the sound and light. The details of the exhibition are everywhere, and there are new style ink-wash color brushstrokes hidden among the bottom walls of the garden eaves. During the event, shopping mall members can also sign up to participate in window flower coaster workshops, ink dye tea set workshops and other activities, and experience the unique charm of traditional culture through craft polishing and ink dyeing. During the Lantern Festival, Guangzhou Taikoo Hui will continue the theme of the garden to build a Lantern Festival garden party, connecting many brands in the venue to provide rich and interesting game booths and New Year’s gifts.
Tianhuan Square : Come here to "The Good Market happens"!
The "Good Market" Spring Festival theme exhibition in Tianhuan Plaza, which carries the expectations for a beautiful New Year, has quietly appeared recently, and three theme scenes that combine folk culture and popular elements are all unveiled. In the sinking square of B1, you can see the cute and cute lion with Lingnan characteristics and the cute kid in a trendy suit jumping to the top of the 13-meter-high lucky tower, and the retro motorized sailboat that rises to 9 meters high; move to the South Square, a 22-meter-long dragon breaks the space restrictions and flies between the starry sky and bridges; and when entering the indoor atrium of B2, the New Year's Garden, which exceeds 200 square meters, will be filled with a strong festive atmosphere, symbolizing the smooth sailing gently swings, and sailing towards the new year with hope and enthusiasm. In addition, Tianhuan Plaza also thoughtfully launched the self-warming New Year HTML set, which is a set of four pictures to form a picture of Tianhuan New Year's Trendy Scenery, and is put into a gentle wool felt handbag to add a warmth to the cold winter.
Tianhui Plaza igc: 5m high giant gauges tower.
The internationally renowned trend IP "SmileyWorld" has 4.6 million fans. From now on, we will work with Tianhui Plaza igc to create an interactive exhibition "Smiley Welcomes the Year of the Ox": on the L1 Floor of Tianhui Plaza igc In the atrium, the 5-meter high galvanized tower symbolizes "wishes come true", the yellow SmileyWorld expression shape and bright flowers complement each other, and shopping mall members can participate with points; there is also a smiley collector next to the galvanized capsule, combining the black technology for expression recognition to measure the smile index from your smiley expression; there is also a "XXL plus-size smile bobo pool" waiting for you to challenge, and "The roads and roads are smooth" waiting for you to play with, the classic marbles are replaced with a brand new outfit, and the beautiful childhood memories are reproduced. Of course, taking photos are indispensable when visiting exhibitions and playing games. Tianhui Plaza ICCP has set up a selfie area for flower and flower in the atrium on the L1 floor. There is also a whole lantern decorative wall not far away, which is composed of 88 SmileyWorld smiling faces. When you come to the southwest gate square, a 3.5-meter-high golden wishing tree stands on it, combined with the flower shape device with SmileyWorld expression surrounding the tree to create a strong holiday atmosphere.
Guangzhou K11: It’s not awesome without "law"
At present, a series of New Year activities without "law" are being launched in Guangzhou K11. Starting from now on, scan the QR code to participate in the lucky draw. Make your New Year's wishes. K11 has prepared 2,000 prizes to let you meet all your requests. Friends who cannot visit the flower market can also go to the atrium on the first floor, check in to the wishing garden of peach blossoms, and receive free transportation equipment such as the transfer windmill on site, and draw a ticket to wish you good luck in the Year of the Ox. Customers can also visit the solo exhibition "Thinking" by French pioneer cross-border artist Neïl Beloufa, the garden adventure art project by new French artist César Piette, and experience the multimedia installation of the award-winning work of the Lyon Festival of Lights in France.
New World of the Sun: The bull is soaring to the sky and welcome the New Year
The Spring Festival comes to the new world of the Sun, a series of exciting activities are waiting for you: February 12th, the first day of the Ox, the first year of the Ox, invite you to enjoy the blessings of the Year of the Ox; February 13th to 14th, the sweet Valentine's Day movie gifts are given. Couples can spend 52 yuan in the mall on the same day and go to the customer service desk on the 1st floor to receive 2 movie coupons; February 22nd to 28th, the Lunar New Year celebrates the Lantern Festival, and the lantern riddles win the lucky bag. Not only that, in order to make citizens celebrate the New Year happily, the official mall WeChat account upgraded and followed and registered to get 2-hour parking. From now until February 28, newly registered members will receive a packet of money with the registered member verification code and a packet of money at the customer service desk on the first floor. A packet of money will be sealed and a 50-yuan Meisibaile Supermarket coupon. An old member only needs 88 points plus a packet of money to receive a packet of money. Follow the official service account of Sun New World, and there will be a subsidy of 100,000 yuan for consumption coupons.
Oriental Baotai: "Taigu Master" first exhibition in the mainland
This year's Spring Festival, PO PARK Oriental Baotai joined hands with the internationally renowned comprehensive entertainment publishing company Bandai to create "Taigu Master" first exhibition in mainland China. This game that dominated the screen for 20 years and has been firmly on the Nintendo Switch list in the post-Inspur, for the first time, integrates IP character scenes into traditional New Year elements, creating three major themes, five major games, and six activities such as "Welcome to the Spring Festival, Pray, and Reunion", with more than 20 scenes, presenting citizens with a different New Year experience for 7 consecutive days. During the festival, the mall will also be transformed into "Taigu Master New Year's Park", which is in line with the Chinese New Year, and the scene will incorporate a variety of New Year's greeting elements, such as "Baotai Sign Up" and "Welcome the Spring Blessing Gate". The custom of Guangzhou people during the Spring Festival is only 3 days, but the Taigu Yingchun Fengqing Street in Dongfang Baotai is 1 month long. The mall will also hold DIY classes for blessing delivery lanterns from time to time to accompany the children to create a strong New Year atmosphere. In addition, from 27 to 28 years, the Japanese Consulate General in Guangzhou, the Guangzhou Office of the National Tourism Administration of Japan, and the Guangzhou Japan Chamber of Commerce and Trade Union joined hands with more than 30 well-known Japanese merchants to jointly hold the Guangdong Japanese Brand Exhibition to alleviate the temporary failure to go abroad.
Tiande Guangzhou: Playing 2021·Miracle Concert
From now until February 28, the "Pearl River New City CBD in Guangzhou, Tiande Square , which is adjacent to the Zhujiang River and Lied Bridge , will launch the "Playing 2021·Miracle Concert". Everyone can experience becoming a music conductor, contactless gestures are natural interaction: 15-inch command screen, 10✖13.5 meters square super large screen, and the lighting display of the building up to 42 floors will be left to you alone to control. All you have to do is wave your hand, grab the beat of the music (BPM), and then make the lights in the reality and digital twin world more brilliant. The giant double sail building lighting in Tiande Square will call you to express your love simultaneously.
Haizhu District ——
Kaidelefeng Square: Guangzhou’s largest and highest peach tree here
As the New Year is approaching, Kaidelefeng Square has transformed the giant wishing tree located in the square built on the subway into a super giant peach tree, creating a popular urban topic of "the largest and highest peach tree in Guangzhou". At the same time, the mall and NIO and the trendy photography brand JUST have joined forces to create a car trunk with the theme of "flowers" in the center of the square atrium. There are 4 New Year's Blessing Flower Card Check-in Areas and interactive game areas for sign-seeking. Members enjoy 9.9 yuan to take two sets of beautiful and beautiful photos in the designated period. Whether they want to seek marriage, study, career or health, they can come here to make wishes and sign and take photos, and ask for good luck in the New Year to enjoy the gift of good luck!
Poly Square·Guangzhou: "Awaken, Meili" 2021 New Women's Life Aesthetics Season to Begin
From now until March 28, Poly Square·Guangzhou has presented the "Awaken, Meili" 2021 New Women's Life Aesthetics Season, with lips as the power and beauty moving forward, giving more new strength and value to the 2021 New Year. Previously, the first giant lip art museum has officially entered Poly Plaza Guangzhou. This is the first art space in Guangzhou that integrates theme exhibitions and salons, and has attracted much attention from the society.This "Awakening, Beauty" theme exhibition invites more than 20 well-known Chinese female artists from all over the world to interpret the new female aesthetics in the name of lips and have a spiritual dialogue with everyone through a new perspective. In addition, from the first to the fifteenth day of the Lunar New Year, Poly Plaza and Guangzhou will also hold activities such as parade of the God of Wealth, waking up the lions and making fun of spring, and giving away auspicious lions. By then, the newly upgraded 1900 Star Stage will also be fully opened to the public for singing space.
Liwan District—
Yongqingfang : Taste the Cantonese flavor in the Year of the Year, check in to the most beautiful bookstore
Come to Yongqingfang during the Spring Festival, you can not only taste the Cantonese style New Year atmosphere, but also to check in to trendy toys, explore food, and appreciate art. It feels like the deep and simple ancient city of the thousand-year-old culture, but the pulse is beating over time. If you are interested in Cantonese opera, you might as well go deep into Yongqing 2 Lane to find Luanyu Hall. It is one of the eight branches of the Bahe Guild Hall, which is only for accommodation for the Five Army Tigers and Fighting Martial Arts. The Guangfu stage of the Cantonese Opera Museum has carved railings and painted columns, which are extremely exquisite, and experts and enthusiasts often perform here. The legendary old building related to the Cantonese opera celebrity Red Line Girl - Jixiangfang No. 2 will be unveiled. Before the Spring Festival, the exhibition "Spring Light" by young installation artists will be welcomed here.
When you come to Yongqingfang, you can also check in to the most beautiful bookstore in China - Zhongshuge first store in South China. Of course, you need to taste traditional culture during the traditional Spring Festival, and the first intangible cultural heritage block located in Yongqingfang can allow you to experience 10 kinds of intangible cultural heritage charms at one time.
Hengbao Plaza: Spring Festival Flower Street moves into the mall
This Spring Festival, Hengbao Plaza "moves" the Spring Festival Flower Street into the mall, inviting citizens to take their family and friends to visit the energetic Chaohuohua Street, and bring health, peach blossoms and wealth home. At the same time, limited New Year gifts will be delivered on site.
Baiyun District ——
Capita Place·Yunshang: Calligraphy and painting calligraphy create a new wave of national style
From now until February 28, Capita Place·Yunshang joins hands with painter artists to customize the 5th anniversary of the mall’s “5 Movement Year” theme exhibition, presenting calligraphy and painting characters in a fashionable and avant-garde way, bringing a different visual impact of the New Year to Baiyun New City and creating a new wave of national style. During the exhibition, in addition to taking photos and checking in the shopping mall atrium, customers can also become CapitaLand members without any threshold, and they can collect free IP gifts such as merchant cash coupons and 5th anniversary celebrations on site. From February 6th to 7th, calligraphers in the exhibition area customized exquisite themed Spring Festival couplets for customers on the spot.
Department Store -
Guangzhou Department Store: Guangbaixiong "Valentine's Day" will send roses on site
html From February 8th to 17th, Guangbaixiong Beijing Road Store will launch a pre-sale coupon discount, with members 2,800 points redeem 30 yuan department store general pre-sale coupons. If a customer can get a profit of 300 yuan for shopping, it is a set of seals. Customers who have the same birthday as Guangbai can get an IP doll at the store. Members will receive an additional 3,000 points for shopping over 30,000 yuan on the same day. From February 11th to 17th, members can get 2 times their points when shopping. At the Tianhe Zhongyi Store in Guangbai Department Store, from now until the end of February, the mall will create a beautiful festival in the Year of the Ox theme, taking interactive photos for guests. At the same time, the Four Bears Tour was launched on the Siqing Day (February 8) to interact with the guests on site. On the first day of the Chinese New Year, there was a lion dance team performing, and on Valentine's Day, a large Tetris spelling out "Sweet Quotes Wall", as well as an emergency rose station - Guangbai Bear live-streamed roses. On the fifth day of the Chinese New Year, the God of Wealth will lead the little gods to tour the spring.Guangzhou Friendship: "Snow Floating in the Forbidden City" is in the east
Guangzhou Friendship launches the "Hundred Blessings, Thousands of Good Fortune and Ten Thousand Family" New Year series of guest reward activities, not only launching 50-30% off most products, but also enjoying multiple points in VIP, but also presents five blessing gifts such as "festive blessing gift", "beautiful blessing gift", "heart blessing gift", "color blessing gift", and "good gift" to the majority of guests. At the same time, its stores will also carry out a number of activities, such as Friendship Huanshi Dongdian and YI brand to carry out painters on-site paintings to guests; Friendship Zhengjia Store and Zhengjia Plaza to carry out full consumption, you can enjoy immediate discount on the regular tickets of Zhengjia Rainforest Museum; Friendship Times Outlet launches the colorful New Year Festival.In order to cooperate with epidemic prevention and control and respond to Guangzhou’s initiative of “Safe Festival and Stay in Guangzhou for the New Year”, Guangzhou Friendship launched a special event “Celebrating the Chinese New Year, Stay in Guangzhou to enjoy reunion” from February 1st to 26th. Every day, snow is turned on at about 16:00 to 20:00, so that guests can experience the romantic snow scenes of the Forbidden City in winter.
Interview and writing: Nandu reporter Yi Xiaoxia Zhou Peiwen Intern Tian Wenrui
