1 Magazine from those years: PCDIY, Digital Age Back to Top
[PConline Miscellaneous Talk] Before entering this article, the editor first asks you a question, how did you spend one of the most comfortable times in your life - squatting? "Mobile phone!" I believe that young people today will answer this, except for academic masters. If you go back to 15 years ago, what would you answer? "Magazine!" I believe that the young people at that time would answer this, except for poor students.
![1 Magazine from those years: PCDIY, Digital Age Back to Top [PConline Chat] Before entering this article, the editor first asks you a question: How did you spend one of the most comfortable times in your life - squatting?](https://cdn-dd.lujuba.top/img/loading.gif)
The simple comparison of life scenes depicts the changes in people's reading methods. Yes, the media is dead. With the help of smart devices, the offensive of Internet reading is so fierce. Ping media can no longer turn a blind eye. Survival or destruction is a problem. Ping Media, who cannot bear the pressure, has left quietly under this Internet wave, some have fallen down with a bang, and some have survived.
Given that we have been educated, we all have a complex of paper reading, every time we encounter a certain magazine that is closed, we feel infinite regret in our hearts. The situation cannot be reversed, so it is for the sake of commemoration. Humans are emotional animals. Today, let’s miss those computer magazines that have disappeared.
Pure DIY memories: "PCDIY-Computer Self-Making"
If you are a DIY hardware player with 10 years of experience, then "PCDIY-Computer Self-Making" (hereinafter referred to as "Computer Self-Making") is definitely your deepest memory. In the era of magazine coloring pages that began in 2002, "Computer Self-Made" brought black and white fonts to DIY players, but it was a colorful hardware feast. Without the constraints of all kinds of emotional writing styles, we can enjoy a hardware meal that exceeds 6.5 yuan each time.
"Computer Self-Made"
Simple, practical, direct, pure DIY hardware and pure DIY knowledge make "Computer Self-Made" deeply loved by DIY players. From 2003 to 2006, it became a popular hardware magazine. Recalling the past, after I bought "Computer Self-Made" from a newsstand, my first reaction must be to watch the column "Overclocker Paradise" and pay attention to which CPU became the number one in the world.
pure DIY provides rich spiritual food for DIY players at that time
As the saying goes, success is Xiao He and failure is Xiao He. The positioning of "Computer Self-Making" is too single. In that era of the rise of 3Cs, DIY gradually became marginalized and did not transform like "Microcomputer", and there were not many new profit points, which allowed advertisers to reduce their placement, and the root causes of magazine survival were reduced. Coupled with the inherent time delay defects of the public media and the impact of online media, "Computer Self-Making" as a popular reading material was gradually replaced by fast food culture. The result can be imagined.
Editor's comment: In that high school era without the Internet and without mobile phones, my hardware knowledge was absorbed from "Computer Self-Made". Why? Cheap and easy to understand! I was in college in 2008. I finally had time to carefully taste "Computer Self-made" and went to the newsstand but couldn't find it. I felt deeply regretful when I learned that the publication was suspended. Nowadays, I can only work part-time as a writer, using the hardware history I learned from "Computer Self-Made" to enjoy the readers
.
From the author’s junior high school to college years, one of my friends around me must be a fan of "Digital Age". When I pass by newsstands after school at the beginning of every month, I will definitely extend 10 yuan to buy "Digital Age". The 32-opening small reading book, the humorous and relaxed text style, all-inclusive column information, colorful CD content, and the classic Fat Bear comics deeply infected by what I didn't know about "The Digital Age".
New and Old Digital Age
"Digital Age", also known as DIGITAL ERA, readers affectionately call it DE, is a 32-open portable digital entertainment multimedia monthly magazine based in South China and distributed nationwide. If you are a digital man in Guangzhou, then you will definitely have endless heartbeat memories of DE.
The familiar editor is only the editor-in-chief
. Unfortunately, no matter how classic the content is, it cannot stop the Internet. After making a big joke in the March 2010 issue, "Digital Age" disappeared, taking away the editors that are familiar to readers.Even in January 2011, "Digital Age" brought the same editor to the name of iwo under the name of 16. But that is no longer the "Digital Age" we are familiar with.
magazine is in, but the soul is no longer
Editorial comment: "Digital Age" interprets what it means to read and edit a family. Among many magazines, 32-open small characters can be followed for a long time in the first 10 years of the 21st century. Long-term memories are the popular content. These are all the credits of editors in that era. The building is empty. Although "Digital Age" is not dead, our heart is dead because we can never find a second media that reads the taste of life.
2 Magazines of those years: Electronic Game Software, Home Computers and Games Back to Top
, founded in June 1994, can be said to be the enlightenment teacher for editors of almost all game magazines in China. The content includes TV video game software and hardware information. In 2000, it was acquired under the Second Time Media. It basically focuses on TV games. With the rise of PC games, it once increased its attention to PC games. Ultimately it positioned itself as a professional magazine focusing on TV games.
"Electronic Soft" has always been an advocate of youth popular culture and has always been at the forefront of the development of the game industry. We have always adhered to the attitude of pursuing quality and constantly innovating, which has won the trust and recognition of readers. The relaxed and humorous created by "DianSoft" is a magazine publishing style that is suitable for the aesthetic orientation of teenagers, attracting and cultivating a generation of players.
2012 is exactly the peak period for online games and mobile games. The huge contrast in the ending presents a sharp contrast between home games and online games in China. As the authenticization becomes more and more intense, home games have regressed in China, and players who are used to free lunches prefer "free" games. Obviously, "Electronic Game Software" fell down in such a tide.
Editor comment: Although it is a pity, there is nothing we can do about it. People need to eat, and they need to pay for food, and magazines need to give money to editors. So where does the money for magazines come from? No one buys (magazine), no one sells (advertising), sorry, there is only the only philanthropist like Bill Gates in the world. So, I can only accept my fate. After saying that, click PCGAMES silently to see the latest game information...
It's a pity that you didn't accompany me until the end: "Home Computers and Games" masterpiece time: December 2013
Everything has its first place, and the first game magazine is undoubtedly "Home Computers and Games". In June 1994, it was renamed "Home Computers and Games" in 2001, and it focused on PC game content. It is the chief official graphic media and exhibition daily publisher of the famous industry exhibition CHINA JOY, and the chief professional graphic media of the most popular game selection of the annual professional graphic media.
It’s a pity that with such a great aura, he ended up like this. Most players believe in simplicity, speed and refreshing. So many games are released every year, and with the limited layout and connotation of the magazine, it is far from attractive to players. What's more, the magazine itself is also declining day by day. This heavyweight publication in the domestic gaming industry ultimately failed to last until its 20th anniversary.
Interestingly, the cover of the last issue was to destroy himself - an online game advertisement. As soon as I came out, someone complained that it was already the last issue, so why is the cover still an online game advertisement? Can't you change the picture with artistic conception? Some people just said, let’s forget it. If the magazine loses the cover advertisement, it may not have any money to make this issue of the magazine.
What’s more interesting is that in the last issue, "Home Travel" joked about the current game online media in the "Game Player Survival Manual", "The homepage of well-known online media is flooded with advertisements", "The meat-selling column has become a powerful guarantee for the website to attract netizens", "The website media has become a test tool for manufacturers", etc., and also spent a certain amount of time to introduce dead domestic and foreign magazines.
Editor's comment: " Twenty years of world changes, and the forgotten time goes by like a tide. Even though youth is gone and ideals disappear, we still remember those days of happy games."After a year, do PC gamers without "PLAY" always feel that there is something missing?
3 magazines from those years: Volkswagen hardware and game bases back to the top
0 and above are the magazines that have the greatest influence on the player group and have disappeared. Although some of the following magazines have long disappeared from the long history, some come and go silently, as witnesses of the era of Ping Media, we still need to move out to commemorate them.
"Volkswagen Hardware" is a book sponsored by Volkswagen Software Magazine and founded in January 2003, mainly computer hardware The monthly magazine of the content. It is obvious that Volkswagen Hardware and Volkswagen Software are one family at the same time. At the beginning of the publication of Volkswagen Hardware, it was the peak period of the development of Volkswagen Software magazine. I hope to use the spring breeze of Big Software to expand the DIY hardware business at the peak at that time. The main columns are: "Hot Comments", "Comprehensive Review", "Trial Notes", "Technical Frontier", "Introduction School", "Application Experience", etc. The direct competitor is undoubtedly "Microcomputer". Unfortunately, in addition to the reasons for networking, in addition to the impact of the financial crisis in 2009, the investors of Volkswagen Hardware withdrew their investment, and Volkswagen Hardware" was suspended.
"Game Base"
"Game Base" was launched in 2002. It is one of the old game magazines in the domestic game industry. As of 2011, the company owns a brand magazine including "Game Base" monthly, "Practical Technology of Game consoles", "Netizen World" bimonthly, and "Game Publishing Property Dynamics" (Insider Reference), and established the GAMESPOT.COM.CN website. However, in December 2011, the domestic old graphic game media "Game Base" announced the suspension of publication, and the original team may be disbanded. A veteran magazine of nearly ten years may say goodbye to the industry forever. After the suspension of publication of "Game Base", many players placed their hopes on "Electronic Soft". Unfortunately, "Electronic Soft" also came into the footsteps in less than 4 months.
"Electronic Games and Computer Games"
As the biggest opponent of Electric Soft, some players said that this magazine is above Electric Soft, both the quality of strategy and the editorial writing style, and some of the special topics are even more uncommon. His founding veteran was King of Electric Soft. In the spring of 1996, he founded "Electronic Games and Computer Games", referred to as "Electronic Games and Computer Games". At the same time, "Electronic Games and Computer Games" with its younger editorial lineup, diversified and more professional content," quickly started and approached the leader of the game magazine "Electronic Soft". Unfortunately, the foundation was weak and the foundation was weak. Although it had brought challenges to "Electronic Soft", it could not escape the fate of quitting the publication. In May 2003, "Electronic" was officially discontinued.
"Game Day"
Game Day's full name is "Digital Users·Game Day". It is the only professional TV game guide magazine in China. Each issue includes the latest game guide this month, giving players the greatest help. Each issue has 500,000 words and 160 pages, with an unparalleled information space. Brain Business Intelligence Group was founded in 1999 and began to pay attention to the domestic electronic game industry in early 2002. "Game Day" is based in the electronic game market and comprehensively reports on various news, strategies, game research, and game culture content of electronic games. It is a magazine for enthusiastic video game fans. It was once hailed by readers as the "pioneer of the Chinese game industry" and the "future of the Chinese game industry". Unfortunately, it passed away quietly after the last issue of the magazine was published in January 2009.
"Software and CD"
"Software and CD" magazine was once the largest computer game magazine in China. In 1998, "Software and CD" magazine cooperated with Zhiguan, a famous game and media company in Taiwan, to transform the original "Modernization" magazine into "Software and CD" magazine, and often gave away game CDs. The name "Software and CD" came from this. However, it was suddenly announced that it would be suspended in September 2010. The last issue of the masterpiece, an article "Memories of Childhood to Me 10 Years Later", was recommended to read, and there is also a full text on the Internet.
4 Online Media - The Way to Transformation of Ping Media? Back to the top
online media - the way out for Ping Media’s transformation?
Just as the author was preparing this article, another famous game magazine was rumored to have stopped publication. Fortunately, it did not disappear, but transformed into an "online media", that is, "Computer Paradise Game Guide", which once again portrays how fragile the front of the Ping Media is under the impact of the Internet fast food era.
"New media, new starting point, waiting for you in 2015", "Computer Paradise Game Guide", has also embarked on the road of networking of journals, like "PC World"/Computer World/Digital Age", etc. But although the slogan is good, my view is cautious and optimistic.
APP makes reading easier, and further exacerbates the depravity of the public media. When you are poor, you think of changing and sailing against the current situation. The current thinking of the Internet media is reflected in the fact that many magazine editors take it for granted that they just need to launch an electronic version of their publications. That's a big mistake. In the era of massive and fragmented information, magazines, as a relatively limited, closed and lagging information product, have obvious flaws. Since you have accepted the carrier of the Internet, you must follow the rules of the Internet. Timeliness, insightfulness, and graphics, without the carrier of paper media, it is difficult for readers to feel the "scent of books" from the LCD monitor that hurts their eyes.
for free reading information, who doesn’t love it?
The most important thing is that no matter how you do media, supporting your family is your fundamental purpose. In the past, most paper magazines rely on advertising and a small number of them rely on sales to survive. Under the inherent free Internet thinking of netizens, if paper media is simply networked and fixed charges are maintained for each issue, most people will not accept it. iWo's dismay is an example. Although there are many advertisements and soft articles on IT websites, they update information in real time, and there is always content I need. The most important thing is free! Open the tab every day, and you will have no worries about daily information. People always have an obsessive-compulsive disorder when they go online. If they are used to going to fixed websites to read information, they will not jump out of this circle.
The well-known "Online Game World" is now so sad. Therefore, Ping Media's transformation into an online media is not just about turning paper into the Internet. Reality is so cruel. If you enter other people's territory, even if you are the elite in the business of the original industry, if you do not follow the rules of the game set by others, you will be eliminated one day. However, when it comes to transformation, it is another very famous magazine. "Netizen World" transformed from a popular science journal to an academic journal, which is only for universities and research institutions. However, the rectification news spread in November 2014...
Ping media has died
Reading. It used to be such a major change in people's lives in the 21st century, undoubtedly the changes in the way of reading. Nowadays, young people, don’t insist on buying XX Daily every day like the elderly, just ask yourself, have you bought a magazine this year? Everyone has their own answer.
So, whether it is a magazine that disappeared from the long river of history or a magazine that transforms into an online media, it also proves that success or not is not whether you are diligent or not, but whether you can see the essence clearly, and whether you are willing to recognize the reality clearly. For the public media, the biggest reality is cruel, the general trend is hopeless, and what is even more cruel is that the new order of online media has long been established.
reading, now it is the recipient of such
media, people have long been accustomed to the Internet model. "Just look at the title and go straight to the comments" is a profound portrayal of current netizens' reading. As the generation who grew up with the Internet became pillars of the motherland, the degeneration of the media has even accelerated.
We cannot read the feelings of paper media in online media, but we put the feelings into the infinite nostalgia of those magazines that have disappeared.
