[PConline Chat] When it comes to Windows Phone, the first thing we think of in our minds is Nokia lumia. It is hard to say that this is a good thing, because it means that no manufacturer is willing to join the Windows camp except Nokia. However, the good news is that Windows 10

[PConline chat] When it comes to Windows Phone, the first thing we think of in our minds is Nokia lumia. It is hard to say that this is a good thing, because it means that no manufacturer is willing to join the Windows camp except Nokia. However, the good news is that Windows 10 is coming, and more and more mobile phones may be equipped with Win10 Mobile system. Win10 devices are expected to have explosive development this year.

To be fair, Win10 Mobile under the Win10 strategy is indeed a good system: more functions, more beautiful, and smoother, but even so, we must add the qualifier "possible" before the "optimistic prospects" of Win10 mobile, because although Win10 "everything is ready", it is still a little short of the east wind.

UWP's prospects are unknown

's lack of applications has always been a place where WP mobile phones are criticized. Fewer applications of WP lead to fewer users who choose WP, while fewer users lead to low market share of Windows Phone, resulting in developers having no motivation to develop more applications for WP - this is a vicious cycle. Microsoft obviously realized the seriousness of this problem, so UWP came into being.

At the Build 2015 developer conference, Microsoft announced the Windows universal platform UWP (Universal Windows Platform, or Microsoft's Universal Applications Plan). Apps developed based on this platform can run on all Windows 10 or above devices, which means that UWP applications can be installed on different devices in the form of a single installation package, and Microsoft will also provide the Windows application store as a unified distribution channel to distribute to different devices. You must admit that this is a beautiful idea, but many developers are still hesitating, Why?

1. First of all, it must be clear that the hardware of the PC side and mobile devices is different. An APP with PC as the main application scenario may not have a complete experience on the mobile side, and vice versa. , especially smartphones, are now in their heyday, with fast upgrades and iterations. Smartphones that are slightly introductory are equipped with at least 500w cameras and various high-sensitivity sensors. On the other hand, in addition to desktop-level core hardware, many mobile devices cannot find hardware on PCs. To be more precise, most PC devices do not require these hardware on mobile devices.

Therefore, when the same APP is running on different devices, it is difficult to take into account the usage requirements in different scenarios. For example, for social application instagram, the complete user experience requires calling better cameras, sensors and other hardware, which almost does not have on PC. The launch of UWP can indeed greatly improve the lack of applications in the Windows application store, but Microsoft still needs to improve the "generic" level of "universal applications".

2, followed by productivity issues. There is no doubt about the productivity of desktop applications, but if UWP wants to take into account the characteristics of mobile and tablets, it must seek a balance point among many devices , and productivity will be discounted. One of the biggest advantages of Windows is its efficient productivity. Can you get the same experience as on a PC by typing and editing documents on your phone? The answer is, no.

UWP is a "universal platform" solution launched by Microsoft, and there must be productivity tool applications, so such a problem cannot be ignored. How to do this kind of application well is a test for developers: PCs have external devices such as mouse and keyboard, which greatly improves production efficiency. Where is the mobile phone? What should developers do if they don’t use external devices accurately if they swipe their hands? Is it the focus on PC? Or should we take into account both PC, mobile phone and tablet as much as possible and try to reduce the differences in operating on multiple platforms? By choosing the former, the efficiency of the PC is guaranteed, but it will inevitably go against UWP's original intention.

3. Finally, UWP's universality forces developers to support WP, desktop Windows, split screen, full screen, tile, etc. The scaling of the UI under different screen sizes will lead to ugly layouts, thereby reducing the user experience.

WP device upgrade problem

Do you still remember how unauthentic Microsoft was in the wp7 era? The consumer paid a lot of money to support Microsoft with practical actions, but was finally told: Sorry, you can't get promoted. Now that Win10 is here, you can't prevent Microsoft from fire and theft.

Look at the Apple opposite. Although the word "user experience" has been badly mentioned by people, Microsoft has to learn from Apple when upgrading the system: every time you upgrade the system, Apple thinks of old devices and old users who have been separated by two or even three generations. Of course, some devices must not be on the upgrade list, after all, the configuration really cannot keep up. In contrast, it is obvious that Microsoft did it too unauthentic. In addition, Microsoft frequently adjusts wp, which can also give us a glimpse of Microsoft's blind confidence in WP.

Microsoft lacks the gene for combining soft and hard

Microsoft is ultimately a company that makes software, services, and platforms, but in fact, Ballmer mentioned in an email to internal executives in 2011 that "prepare for companies that become equipment and services in the future", which means that Microsoft wants to take both soft and hard abilities like Apple and take the high profit route. In the following years, Microsoft launched Surface, acquired Nokia, and launched the Lumia series of mobile phones. We cannot say that these products are not good, but their market share in the market is indeed not very optimistic. This is the case in the WP 7 era, this is the case in the WP 8 era, and now that Win10 Mobile is here, it is really difficult for Microsoft to "combat overnight".

Just before writing this article, the editor downloaded a music UWP application. When he double-clicked the song name to play the song, the editor suddenly thought that on mobile phones, tablets and other touch screen devices, the song should be played by touching the song name. How did developers or Microsoft solve this problem? Just like this small detail, Win10 seems to be beautiful, but behind the beauty, there are many problems such as those that need to be solved urgently.