New Hunan Client Reporter Huang Qiong
Don’t have to go to the vegetable market to buy vegetables. You can buy fresh vegetables by placing an order online with your fingers. Shopping in the mall emphasizes immersive experience, and one-stop service for eating, drinking and having fun... Over the past ten years, Hunan has achieved new results in building a strong consumer market, and the level of consumption income has been continuously improved. Rational consumption and green consumption are deeply rooted in the hearts of the people. Experiential and personalized consumption methods have gradually become the mainstream, and online and offline integrated consumption methods have many highlights.
Over the past decade, consumption has improved its fundamental role in economic development, modern circulation methods have developed rapidly, the market system has gradually improved, the life service industry has continued to improve, and the business environment has been continuously improved, making important contributions to promoting the high-quality development of Hunan and creating a high-quality life.
potential release consumption scale, quality and efficiency steadily improve
"Under the guidance of distinctive theme activities such as the Automobile Consumption Festival, more and more customers choose cost-effective, green and environmentally friendly new energy vehicles, and consumption expands and improves quality." Entering the offline stores of Yiyang BYD Qianyuan Xinjing Automobile Sales Co., Ltd., there is a constant stream of customers. Zhou Feng, general manager of BYD Yiyang, Changde , Xiangtan area, told reporters that in August this year, the sales of new energy vehicles in Yiyang area accounted for 52.94% of passenger car sales, of which BYD new energy vehicles accounted for a considerable proportion.
(In July this year, Yiyang Huimin Car Purchase Festival boosted automobile consumption, further released consumption potential, and drove the consumption upgrade of Yiyang City .)
In the just-passed National Day Golden Week, all parts of the province actively organized the "Consumption Promotion Month". Major commercial enterprises have a variety of promotional activities, and issued subsidies and consumption coupons for automobiles, home appliances, catering, etc., which effectively stimulated consumers' enthusiasm for purchasing. Changde City distributes consumption coupons to help the special food festival, Xiangtan City major supermarkets and complexes carry out the "Enjoy Consumption, Xiangdang Fun" 2022 Higo Consumption Festival event. Jishou City Bubugao Supermarket, Jiahui Supermarket, and Meni Supermarket have sold a total of 11 million yuan...... To drive residents' consumption in retail, catering, accommodation, automobiles, etc., the consumer market has been fully released.
Since the 18th National Congress of the Communist Party of China, our province has firmly implemented the strategy of expanding domestic demand and played a leading role in consumption in the economic cycle. The total retail sales of consumer goods in the province continued to hit new highs, expanding from 785.489 billion yuan in 2012 to 1859.685 billion yuan in 2021, with an average annual growth of 10.1%. The contribution rate of final consumption to Hunan's economic growth has increased from less than 50% in 2012 to 62.6% in 2021, becoming the first driving force for economic growth for many years.
From the perspective of consumption patterns, in 2021, the retail sales of wholesale and retail goods, accommodation and catering above the limit increased by 105.4% and 67% respectively compared with 2012, and the sales of automobiles, household appliances and cultural goods increased by 131.1%, 84% and 169% respectively compared with 2012.
From the perspective of urban and rural structure, the consumer goods market in the province is showing a situation of simultaneous growth and common prosperity in urban and rural markets. In 2021, the province's retail sales of rural consumer goods was 251.46 billion yuan, with an average annual growth of 14.71%; the province's retail sales of urban consumer goods were 1608.23 billion yuan, with an average annual growth of 9.47%.
The more you play, the more you become, the more trendy it is Modern circulation methods Full development
New circulation formats and new models are constantly emerging, and the integration of online and offline and multi-commerce formats has become an important direction for circulation transformation and upgrading. Urban complexes, community group buying , live streaming, contactless delivery and other methods are booming.
(located in the anti-fighting paradise of BBK Star City, the "immersive integrated indoor entertainment space" makes Changsha citizens happy.)
"First store Harvester " Changsha, many first stores and first exhibitions are blooming. The first stores of NITORI Yideli Home Furnishing, Ginza Onoji, Green Tea, Anti-Dou Paradise π have successively settled in Changsha, and the May Day business district is full of people. Driven by the "first store economy", during the National Day, 51 key commercial and distribution monitoring enterprises in Changsha City achieved a total retail sales of 862.403 million yuan in seven days, an increase of 8.84% year-on-year.
Not only new consumption methods continue to emerge, but traditional consumption methods are also constantly upgrading.
(The opening of Yiyang Fuqiao Smart Market has greatly facilitated the lives of the surrounding people and met the people's needs for three meals a day. It will also drive people's daily consumption and promote consumption quality and expansion.)
"As the fourth generation of farmers' market, the smart market mainly uses big data to monitor agricultural products, remote monitoring, supervise food safety, product traceability, etc.." Xiao Lianjun, head of Yiyang Fuqiao Smart Farmers' Market, said that Fuqiao Smart Farmers' Market will realize the online shopping mall in the same city delivery , creating a delivery model that can be delivered to home within two hours within the city.
Over the past decade, with the gradual change of consumption methods, online consumption has become an important channel for residents to consume, and the e-commerce transaction volume has increased by 45.7% year-on-year. The whole province has formed an e-commerce development pattern with Changsha as the core and radiating and driving the coordinated development of other cities and prefectures.
Changsha, Zhuzhou , Chenzhou has become a national e-commerce demonstration city, and Changsha City, Yiyang Zhongnan E-commerce Industrial Park, and Yueyang E-commerce Industrial Park have been rated as a national e-commerce demonstration base. 79 counties and cities in the province have successfully applied as national comprehensive e-commerce demonstration counties and cities. Changsha City, Huaihua City has also been selected as a pilot city for the convenience of life circle in the country for a quarter of an hour.
"Internet celebrities" gathered in More than one new consumer brand has become a national well-known brand
Over the past decade, Hunan has fully implemented the "Thousand Hundred Projects" of circulation and promoted the "breaking zero-multiple" of commercial and distribution enterprises. In 2021, the number of commercial and distribution enterprises exceeded 13,300, an increase of 8,700 from 2012. The number of time-honored enterprises has grown from 3 in 2012 to 184 in 2021.
There are more than 40,000 retail trading companies in the province, and companies such as Bubugao, Tongcheng Holdings, You'a Group, and Jiahui Commercial have entered the top 100 retail chains in the country for many years.
(During the National Day, , Zhuzhou City, a store attracted many citizens to buy milk tea.)
Changsha City’s convenience store development index has been firmly ranked among the top three in the country for four consecutive years. Xingsheng Youxuan and Swan Home have become the leading enterprises in community group buying and housekeeping services in the country. "Internet celebrities" gathered, and new consumer brands such as Wenheyou, Chayan Yuese, Momo Dim Sum, and Black Classic have become well-known brands in the country.
(Changsha night economy in the early morning, with unlimited vitality.)
Changsha's urban night economy activity ranks third in the country. 10 places including Changsha May Day Business District and Changde Liuyehuhe Street were selected as national night cultural and tourism consumption clusters, ranking among the top in the central and western regions.
With the steady advancement of Hunan's market system construction, further integration of domestic and foreign trade, and the consumption environment continues to be optimized... In the future, a series of measures to expand consumption will continue to appear, and residents' consumption will continue to recover and improve quality steadily to better meet the people's needs for a better life.
[Editor: Huang Qiong]
[Source: New Hunan Client]
