—My heart has been taken away by a snowball fight, and there may be no more sadness and joy in this life.
—Do you know that " Chainsaw Man " has released a new joint name?
—Good!
Friends who like ACG culture should have heard the names "Chain Saw Man" and "Fujimoto" a lot in recent years.
is known for its violent aesthetic and Cult films. It has repeatedly been on the rankings of various comics. "The Chainsaw Man" has become a new generation of popular works with the psychopathic development of "If you can guess the plot, it is recommended to seek medical treatment in time".
Taking advantage of this wave of craze, Japanese jewelry brand TASAKI recently announced a joint cooperation with "ChainSaw Man"!
co-branded series is called "DANGER", which grabs elements from the protagonists of Dianzi, Pochita and Phava as inspiration.
Many offline physical stores have also begun "travel flash".
represents the contrasting color design of plasma and explosion, sweeping every corner of the store, creating a new sense of fashion.
is often used as a pure black set for jewelry display. When encountering jagged pearl jewelry, it presents a mysterious wild atmosphere.
made many people realize for the first time: It turns out that jewelry can be so fashionable!
Why do everyone love to collaborate with anime? Although
has a good effect, everyone still can't figure it out: TASAKI, which has a history of nearly 70 years and is always famous for its high-end and elegantness, at the beginning, how did they think of working with a boy comic that is full of passion and fighting and has a very different tone?
is very simple, market-driven.
Perhaps no one noticed that the second dimension, which was once called "niche" and "subculture", has gradually become a new consumption trend.
According to statistics, as of 2019, the current pan-second-dimensional user group in my country has exceeded 400 million, which is equivalent to 1 in every 4 people who pay for krypton gold for animation games and peripheral products.
And the "China Generation Z figure consumption trend research report" shows that by 2020, the market size of China's Generation Z figure has reached 3.66 billion yuan, and is expected to reach 9.1 billion yuan in 2023.
And this is just a figure market.
is like this in my country, let alone Japan, where the animation industry is more developed.
not only has a huge base, but also has the least shortage of people who spend a lot of money on their hobbies.
There is a joke circulating in the two-dimensional circle: white T-shirts worth 20 yuan per piece will be expensive. Official authorization even if it is just a T-shirt with anime characters, 200 yuan per piece, everyone is rushing to "recharge faith".
Of course, this is just an exaggerated complaint. Even if you like it no matter how much you like it, your joint cooperation that doesn’t care about the design, your aesthetics cannot keep up, and you only want to make money by relying on IP will eventually end up in a cold ending.
Today, Wanwujun will recommend 6 brands that are truly dedicated to making peripheral products, and take you farewell to the big logo T-shirts!
from head to toe, all of them are arranged on
CA4LA | Hat
CA4LA is a brand specializing in hat accessories. Compared to pursuing a "best hat", they hope to make "the most suitable hat for everyone".
, of course, also includes enthusiasts of various IPs.
The IPs they cooperate with are mainly Japanese anime and games, including those we are familiar with: Pokémon, Cherry Maruko, Doraemon, Ghost in the Shell, etc.
Recently, they jointly created the "SPYxFamily Spy Player House" which has double blooming comics and animations.
You can see CA4LA's thoughts from the appearance of the hat, restoring the hat worn by the two protagonists - "Dad" at dusk and "Daughter" Anya during the mission and school days.(Don’t ask me why I don’t have a “mom” Princess Thorn. My wife rarely wears a hat!)
details are more touching. The
lining is printed with the names of Loid Forger and Anya Forger respectively, considering that the Anya prototype is a school hat, the school emblem of "Eden College" is also added.
also quietly lit up a star for Anya.
every day when you wear it Starlight Anya.
KYOTO ALAMONO | Tie and accessories
If you are afraid of shame when you wear a second-dimensional casual outfit on weekdays, then wearing the second-dimensional surroundings in formal wear may be even more frightening, right?
Don’t worry, KYOTO ALAMONO is ready for you!
, with the brand concept of "I want to support you who always work hard", has designed a series of joint business accessories such as tie, cufflink, belt, sock, etc., hoping that everyone can also have their favorite characters when working hard.
Take their main tie as an example:
The front often represents the character's color and totem, which is low-key but not sloppy. The characters you like are hidden on the back, standing closely with you and moving forward side by side.
The method of playing with memes is even more amazing!
Mario is working hard to climb the front and gradually leads up to the end flag on the back, giving you the encouragement of "UP" every day.
"Curse Return to War" Qihai people build the "Ten Curse Method" symbolizing seven and three points is reduced to the dotted line shape, which is mature and fashionable. Wearing it will definitely be like the "strongest working person" and saying goodbye to overtime.
U-TREASURE｜Jewelry
is not a joke. I was shocked when I clicked on the U-TREASURE official website. Because there are so many series of joint names, they actually arranged all their joint names neatly from "も" to "わ".
is obviously a joint big player!
and KYOTO ALAMONO, U-TREASURE specializes in co-branding brands. Adhering to the concept of "your feelings will become treasures", we will build the IPs and characters that everyone likes into products that the public will think are good-looking.
Therefore, in terms of design, we cannot overdo it, we must inject ingenuity from the details.
For example, convert the shining of crystal shoes in "Cinderella" into silver jewelry necklaces. Taking the plot of "must go home before 12 o'clock" as the design idea, time is frozen in this dreamy moment.
For example, using two different colors of metals to form the moon guarded by html March hare in "Sailor Moon", and then the ruling stars of 5 sailors are engraved on the inside.
For example, the body texture of the "EVA" No. 1 machine is engraved on the ring, and the inner side is matched with a purple crystal to symbolize the No. 1 machine plug.
Grace Gift｜Shoe bag
Grace Gift is a brand in Taiwan, which focuses on women's shoes and bags, with a casual and retro style.
Although the 2D peripherals are not their main direction, the concept and design are not inferior to many co-branded investors at all.
Like the joint brand of "Harry Potter", many brands will think of using the representative colors of the four major branches and the courtyard emblem as design elements. What about
Grace Gift? It has designed 4 shoe models for the four colleges.
Even if it is Lavenclaw and Hufflepuff, they also incorporate the characteristics of the two academys.
with square-headed shoes represent the "Eagle House" Ravenclaw who pursues wisdom;
, and the loyal and honest and more inclusive "Badge House" Hufflepuff uses a round shape.
Let’s take a look at other IP collaborations. In cooperation with Disney’s "Alice in Wonderland", I chose to restore Alice’s shoes and then use playing cards as embellishments.
paired with the same series of rattan tote bags to start a dreamy summer picnic.
has arrived at the lively Pixar special, and has changed to a more bright casual style with a brighter style of style and color scheme.
is full of fun!
mugaodi ｜Camping utensils
Which camper can reject "Swaying Camping△"? Not to mention the joint camping equipment of "Swaying Camping"!
professional outdoor equipment brand Mugaodi, in fact, has had a co-branding experience with Line Friends before, turning classic characters such as Brown Bear, Connie Rabbit, Sally Chicken into camping equipment such as tents, sky curtains, moon chairs, sleeping bags, etc.
But the recent collaboration with "Swaying Camping△" is such a "match-up"!
Because "Swing Camping" visually adopts many outdoor and natural-style colors and elements, so when the two are combined, it can be said to be a strong alliance.
For example, the color matching of the moon chair and sleeping bag comes from the classic color matching derived from the logo.
The sky blue striped blanket is obviously inspired by Shima Rin's scarf.
of course! The same kerosene lamp with LED camping light that Fuzi has been thinking about for a long time is indispensable!
Compared with the previous collaboration, Mu Gaodi also made more extensions this time.
In addition to several common large items, pure titanium tableware, enamel cups, even tote bags, T-shirts, etc. are also added.
allows you to bring a relaxed mood outdoors to your daily life outside camping.
I have added all the things to the shopping cart, so I just want to say:
Radio Eva｜Clothing
"When I bought a joint brand for the first time, I didn't have any special feeling, because I had foreseeed the New Century Money-making Warrior who belongs to me."
When fans of other IPs were still struggling to find a good-looking joint brand, the fans of "EVA" seemed much calmer. Because —————The big IP of this century has long established its own trendy brand and ended the competition early.
official creation is good!
Radio Eva When designing new clothing, you don’t need to consider how to cleverly and reasonably incorporate IP elements. Just draw a version of the protagonist group’s private server illustrations and just release the same style!
is right! Radio Eva is a project that is organized by the official Evangelion of Evangelion to launch the same model as the "Protagonist Group's Private Server".
here, there is no mystery logo, and no strange color scheme.
official combines the characteristics of each character and tells you directly: Shinji Ikari will wear this way! That's how Asuka dresses up!
IP The surrounding area is clearly played by them.
If you can integrate your favorite things into your life and stay with yourself, you will be happier!
recommended so many beautiful and practical 2D peripheral co-branded brands in one go. Next time, you don’t have to wear a big logo T-shirt under psychological pressure and go out on the street!
