"In the Name of People" became popular not only Li Lu , noon sunshine, and new style media did not expect it. " White Deer Plain " escaped, " Surgery Storm " defended and watched "In the Name of People" reach the peak of the finale of 8. The battlefield of TV series in April is full of smoke, but it has the excitement of these TV series.
Author | He Doudou
Early, "Surgery Storm", "Selection of Heaven" and "White Deer Plain" have set the April schedule. At that time, no one took "In the Name of People" to be broadcast on Hunan Satellite TV at the end of March.
So the news titles of "April drama fighting" and "big drama crowding" began to emerge one after another. Each drama itself is sharpening its knife and catching up with the ratings, but it is also vaguely worried. First, because the large dramas are all devoted and produced dramas, and they are confident; second, because the dramas have their own characteristics: "Surgery Storm" has veteran cadre Jin Dong , and it is also an industry drama that has become popular recently. "The Legend of the Heaven" has Lu Han , and "White Deer Plain" is an epic blockbuster that has been popular before it is broadcast.
Who would have thought that "In the Name of People" aired at the end of March was so popular that it was explosive and the situation was suddenly in chaos.
starts amazing
On March 28, "In the Name of People" was broadcast on Hunan Satellite TV. On the 30th, NetEase News and other media gave reports of "a great victory". At this time, the ratings have not yet been effective, but it was just because topics such as "fancy money counting" and "Hou Yongshen's acting skills" caused discussion on a small scale.
Then, the topic of "Secretary Dakang" became a hot search on Weibo, with a rating of 2. In fact, what worried the competitors at this time was not the continuous rising ratings, but the spread and fermentation of Secretary Dakang's emoticon package and the entire Handong day group.
, the reason why it sounds a bit unserious is indeed the root of the nervousness of several companies, and then its popularity also proves its influence. At the same time, "In the Name of People" also encountered the first round of twists and turns.
shortly after it was launched, in addition to various hot topics, its ever-decreasing Douban score became another focus. From 9.1 points to 8.7, the people who were on the gossip agreed that it was caused by the audience's untiring roles in Zheng Xipo . But on April 2, an unsigned article titled "Maliciously slandering the people violated the law "Smallpox" blogger was banned", directly pointing out that "In the Name of the People" was maliciously attacked by the navy.
Because the article starts with a lot of praise for the popular "In the Name of People", the authenticity behind it is doubtful. But the article directly revealed that "a Weibo named 'Smallopsis' that has just been launched put together "In the Name of People" and two other upcoming TV series, designing stars, designing topics, and finding people to comment on it."
article stated that the crew of "In the Name of People" locked in the suspect Nie within four hours through the public security and network management departments. Nie admitted that his cousin was doing publicity in a domestic film and television company. In order to crack down on opponents at the same time, he planned to ask the navy to discredit "In the Name of People", and opened "smallpox" himself to think of the expected purpose.
Then, the article characterized this matter as "certain TV crews, for their own interests, "maliciously slandered and slandered "In the Name of the People". As soon as the article appears, it triggered a large number of reprints and heated discussions among netizens. Regarding the "two upcoming TV series" mentioned in the article, netizens speculated that it is " Ode to Joy 2" and "Surgery Storm", while "some TV crews" point directly to Noon Sunshine Film.
So there are many news about "Noon Sunshine Black "In the Name of People" online. And why does this kind of groundless accusation also arouse the attention and response of Noon Sunshine? It is because the evidence leaked online is really a "stone hammer".
1. There are indeed more than one thousand "Douban One Star Party". They have scored five stars for dramas such as " Ode to Joy ", "Langya Bang", "Ghost Blows Out the Light: Jingjue Ancient City" produced by Noon Sunshine, and "In the Name of People" is one star.
2. The article "Maliciously slandering the people violates the law in the name of maliciously slandering the people" released by Global Network confirms that the drama was maliciously scored. Because he obtained a personal certificate and was in the first person in the name of the people, there is a sense of solid evidence.
3. This is not the first time that the noon sun is suspected. There are precedents in "The Lonely Fragrance" and "The Beauty is the Filling".
April 3, Noon Sunshine Film clarified the matter: "The above-mentioned Weibo and bloggers have no relationship with the company. The company has never participated in the above-mentioned online rumor in any form, nor knows any situation about the above-mentioned incidents, nor even knows whether the above-mentioned incidents exist objectively. The whole company is deeply surprised and absurd about all kinds of rumors and rumors about the company."
Noon Sunshine, which was originally "conscience of national dramas", became the mastermind behind the criticism of its peers for a time, and its vulgarity was beyond words. But is it the sunshine at noon? Zhihu even has such a question of discussing the truth, but those who believe are still there, and those who don’t believe are not.
The situation suddenly changed
On April 5, "White Deer Plain" held a global press conference at the Bailu Plain Film and Television Base in Shaanxi Province to warm up this epic masterpiece that has been preparing for several years.
On April 11, "Surgery Storm" held a launch conference in Beijing to draw the sword to join the ratings competition.
At this time, the ratings of "In the Name of People" are not far from 4.
From the front battlefield, all three parties are actively promoting the drama and doing the necessary work before and after the broadcast. According to the reporter of "Film and TV Circle", there are many cooperation between the three parties and Weibo and self-media marketing accounts. Even the unstoppable "In the Name of People", there are more or less marketing cooperation.
On the morning of April 12, Teacher Zhuo Wei's shocking momentum broke out on the slanting road: Bai Baihe cheated! Inadvertently, this ratings competition and gossip were mixed together.
The media have made predictions about Bai Baihe's future career, and whether it is resources or funds, Bai Baihe will face huge losses. Then the first one to be affected in career is undoubtedly "Surgery Storm", which has not yet been aired. As we all know, due to bad records, the film and television works of Huang Haibo and Ke Zhendong both ended with a shutdown and a change of characters. At this time, the broadcast is about to start, and there were many speculations that "may not be able to broadcast".
For a long time, the production company Noon Sunshine has been a dark horse in the industry. Even TV series with poor ratings can have a rating reversal on the subsequent road, such as "Langya Bang" and "Ode to Joy". Therefore, "reverse word of mouth" has become one of the labels of Noon Sunshine in a sense.
And the Bai Baihe incident was not the first thunder of the midday sun.
At this time, "Black "In the Name of People" plus "Bai Baihe", "Surgery Storm" was "hot" before it was broadcast. This kind of fire will probably burn until the sun is burning at noon. But the noon sunshine is still confident at this time: it has never started well, and it is not afraid this time, it is relying on counterattacks and reversals. No matter how bad we are, we still have brother Jin Dong, an old cadre who is loved by everyone.
During the day, Bai Baihe incident was in full swing, and "Surgery Storm" became "Bai Baihe Storm". Various media are busy preparing manuscripts for Bai Baihe, and the entertainment industry is still not calm. In the evening, the complete collection of "In the Name of People" was leaked and became a hot topic on Weibo. It is less than halfway through the broadcast, and such a major broadcast accident is destined to be a troublesome day on April 12.
During the day on April 13, Hunan Satellite TV's "In the Name of People" was updated to episode 28, and news about "The Complete Works of "In the Name of People" on Weibo has been flying all over the world. The reporter of "Film and TV Circle" (in order to conduct an investigation, I wanted to provide some clues to the film company) also obtained all the resources through the "guidance" on Weibo and spent 6.6 yuan. That's right, it's the "for review version" that can be viewed on YouTube now. (But the annoying thing is that before the reporter could read it, the link expired half an hour later! The transaction object also blocked the reporter and refused to accept the news.) On the same day, "The Film and Television Circle" was going to interview director Li Lu. Seeing that he was anxious to deal with the leak, he did not mention the fact that he had obtained resources.The result of events like
is that the ratings of "In the Name of People" will inevitably be damaged. The entire TV series is suspected to have been stolen by an organized person and has been criticized by netizens. Netizens support the producers in protecting their rights and cracking down on stolen broadcasts. But on the other hand, the illegal resources of the drama have been downloaded and spread, and even many illegal merchants have taken advantage of the situation to illegally sell the resources on e-commerce platforms.
has not yet broken 4 at this time, will it stop there? Judging from the fact that it has broken 8, vicious incidents have not stopped the good drama. But the leak itself has an extremely bad impact on the industry.
On April 16, the highly anticipated "White Deer Plain" was launched, with a rating of 0.6% that night. On the evening of the 17th, the audience waited for the broadcast of "White Deer Plain" and found that the broadcast platform Jiangsu and Anhui TV stations temporarily changed the variety show " Chinese " and the movie "Hong Kong Empress". "White Deer Plain" is out of air. Because it is not powerful enough to broadcast only one episode, but there is no precedent for such a discontinuation without warning. Which party's power interferes in the broadcasting, or the reason why it is not famous for its infamous quotes is terrifying to think about it, and the suspension of broadcasting has once again shocked the film and television industry. As soon as the
incident came out, there were many speculations. The most convincing reason was that in order not to waste this blockbuster, we have to wait until "In the Name of People" is broadcast before starting at the right time. The reporter of "Film and TV Circle" received news that Jiangsu Satellite TV and Anhui Satellite TV chose to withdraw because they were unwilling to fight head-on with "In the Name of People". The person in charge of Anhui Satellite TV responded to this message: No relevant information was received.
htmlOn the morning of April 18, Bailuyuan official Weibo, Jiangsu Satellite TV and Anhui Satellite TV jointly stated that it did not explain the reason, but was broadcast at the right time. Simple and vague statements made the simple suspension of broadcasts full of doubts. But no matter what, as one of the participants, the one-day tour of "White Deer Plain" was eliminated first.overlords initially decided to
originally had a three-legged stalemate and one side retreated. So according to this situation, "Surgery Storm" counterattack seems possible. Unexpectedly, doubts about the series itself came again.
Also on April 18, a medical Weibo account "Dingxiangyuan" posted on Weibo to list professional flaws and complain about "Surgery Storm". As soon as Weibo was released, it was not followed because it was a medical industry account. But in a short period of time, the Weibo post was reprinted by entertainment marketing accounts and many well-known internet celebrities, which set off a small wave of complaining about the "outsiders" of TV series. With the serious complaints, it is almost affected by the professionalism of director Li Xue and producer Hou Hongliang . The official Weibo of Noon Sunshine specially apologized for this, which is still very rare in the industry: apologize for being unprofessional, Noon Sunshine is considered unique. But at least in the handling of this matter, the Noon Sunshine showed its attitude.
The day before yesterday, "The Legend of the World" starring Lu Han finally started airing, but everyone's focus seems to be on the TV series. There is news that Lu Han's sky-high salary of 120 million yuan is everywhere, which also triggered a response from Lu Han's studio. The statements are different, and "The Legend of the Heaven" is constantly looking for a sense of existence and is broadcasting it tepidly. Douban score fell below 5 points to 4.6, and there is still a trend of continuing to decline.
The double-cold viewership of "Ze Tian Ji" fully demonstrates that the audience has no aesthetics and can tell whether it is good or bad. At this time, "Ze Tian Ji" can basically withdraw from the front-line rating competition camp. Jin Dong, one of the stars of "Surgery", who is still fighting, has another vicious scandal.
On April 24, an article "Bai Baihe's suspension of work is heartbroken, Jin Dong's 25 years of hard work fails", which involved many remarks such as "a actress and Jin Dong checked in a room during filming". Bai Baihe had just had an accident, and Jin Dong had such a rumor, it is conceivable that the slander that tied the two of them followed one after another.
htmlOn the afternoon of April 25, Jin Dong Studio issued a statement on the false information previously released by a netizen. The statement clarifies that the above information is false and requires major media to stop reprinting and publishing false information to reduce the impact on Jin Dong's reputation.
One wave has not yet subsided and the sunshine is about to be destroyed at noon.
On April 26, "In the Name of People" ratings exceeded 8, which is both exciting news and proves its unshakable position: the number one drama in 2017 is his. In the short term, it is unlikely that there will be any dramas that will catch up.
On the same day, 21st Century Business Herald conducted an investigation into the leak of "In the Name of People" and published an article pointing out that the spread of this incident is an organized pyramid scheme model, which spreads resources through agents, because the charges are very small, which makes it very good to take advantage of the audience's mentality of watching dramas and taking advantage of them. The source of the circulating has been locked and will never be tolerated. The National Copyright Administration also responded: Measures have been taken.
Now it seems that all the twists and turns in "In the Name of People" did not affect its ratings, but instead added fuel to the fire. As the truth gradually emerged, we found that the White Deer Plain, which had withdrawn early, seemed to have made the smartest and most correct decision.
Conclusion
April is about to end, and the big drama competition will also end. A new film will be launched in May, and a new competition will be launched again. In short, the result now is: "In the Name of People" is a complete victory, "White Deer Plain" fled in panic, "Ze Tian Ji" is lukewarm, and "Surgery Storm" struggles. April, where major events in
occur frequently, is actually a microcosm of the increasingly fierce competition in the TV drama industry.
1. When there is a head-on conflict between the original good drama and the IP drama, the IP may not be able to win a great victory. The industry's attention should also change at this time. I always stare at IP and will be struck by lightning sooner or later.
2. The young and handsome guys are not necessarily the guarantee of ratings. The audience's aesthetics are gradually improving, and the sieve holes for eliminating bad dramas have been expanded again. Instead of using fresh meat at a sky-high price, it is better to think carefully about the script and shoot.
3. Domestic dramas seem to have new trends, and serious dramas may become a new round of hits, emerging one after another.
Currently, " National Action " directed by Gao Qunshu is about to take over the market of anti-corruption dramas, and it is reported that "In the Name of People 2" is also being prepared in full swing.
