[Truck Home Original] 2015 has not passed, but I believe many car friends have already felt that this year will definitely be a cold winter in the transportation and logistics industries. The editor was a salesperson of a well-known heavy truck brand who had been engaged in for m

[Truck Home Original] 2015 has not passed, but I believe many car friends have already felt that this year will definitely be a cold winter in the transportation and logistics industries. The editor was a salesperson of a well-known heavy truck brand who had been engaged in for many years. Today, I will use the perspective of industry insiders to guide you through the reasons for the bleak commercial vehicle market in 2015 from the perspective of the Third and Fourth Kingdoms.

The overall decline in commercial vehicle market sales in 2015, and none of the major manufacturers were spared. Sales volume in the first half of the year alone has declined by about 30% compared with the same period in previous years. But as a former salesperson, I think this data is far better than the real situation.

Both dealers and consumers are confused. Why is the market this year so bleak? Of course, everyone will say that the market environment is not good and it is not easy to do anything. But what I want to tell you is that there is actually another reason. So the question is here. The editor will give you the most objective and fair perspective to analyze the reasons for the loss of the commercial vehicle market in 2015.

● manufacturers failed to correct customers' bias against National IV models in a timely manner

Rather than saying that customers are biased against National IV models, the main force of truck drivers is generally born in the 1970s. This type of people first came into contact with large pump models, and then gradually came into contact with electronic injection models.

Because the oil products could not meet the requirements of the electric injection engine for oil products at that time, the fuel injectors of the electric injection models at that time were often damaged, and the replacement cost was also relatively expensive. In addition, most of the faults of the electro-ejection engine must be diagnosed by the decoder, but at that time, the services of major service stations could not keep up with each other due to various reasons, which made the attendance rate of the electro-ejection engine much lower than that of traditional large pump trucks and daily maintenance and repairs were more expensive. However, manufacturers have not promoted the technology of the National IV engine in some regions and the oil products are already met, which has led to some car purchase users who have always believed that the National IV electric injection vehicle still has the previous common problems.

● Some manufacturers and distributors are self-defeating. The Error in 2014 Theory Direction

I believe everyone knows that both dealers and commercial vehicle manufacturers will impact sales at the end of the year. This is precisely because some manufacturers did not promote the upcoming National IV products as they should, but vigorously promoted National III products. This did not warm up the National IV products, resulting in the fact that when the National IV came, there was no understanding of the National IV products, nor did it know any improvements to the National IV products. I just know that the National IV model is an electronic injection engine and must consume urea. Moreover, those older car buyers are instinctively able to repel electronic injection engines, and believe that their maintenance costs are high and inconvenient maintenance affect the attendance rate.

Let’s talk about dealers. According to the editor’s survey, few dealers knew about the National IV products in 2014, and they would not promote the National IV products, because product promotion is something that manufacturers do. Most dealers even regard the "National IV" as a promotional slogan for the National III model, thereby stimulating the sales of the National III model.

My local dealer arrives at the store and the salesperson will tell the customer the first time, you are right now. If you don’t buy this year, you will be the fourth day of the National People’s Republic of China next year. Now you sell one less and there will be no big pump truck in the future. There are already many orders in the store, and now you need to deliver the car one month later than usual. After saying these words, most customers have many doubts on their expressions, but they are more grateful. Those with money order a car on site, and those who don’t bring money will call their families immediately. The sales staff even saved the usual car model introduction. To stimulate consumers with such hunger marketing, of course hunger marketing is very effective for these kind people.

Maybe the dealer did not expect that this would be a drink to quench thirst. Although the dealer achieved gratifying sales results that year, it also subtly made the majority of card friends think that the National IV products are not as good as the National III products, and it also made the future sales of National IV products even more difficult. This is the case with

. The manufacturer and the dealer jointly dug a deep pit and jumped in with their arms around. It can be said that it is your own fault.

● The purchase pressure of National IV models is released in advance

Due to the wrong public opinion guidance of some manufacturers and dealers mentioned earlier, and the failure to correct the name of National IV products and preheat up front products. This has led to some car owners who need to change their cars in 2015 and later to purchase the National III model in 2014 in advance. This early release of purchasing pressure will definitely bring about a vacuum period of subsequent purchasing power.

● is a national fourth product

In fact, the national fourth product is not what everyone calls it, and there is no need to worry about its performance and the reliability of the product itself. As early as 2005, Europe implemented the European Fourth Standard (i.e. National IV Standard). Most manufacturers in my country also used European technology, so there is no need to worry about the reliability of the product. Not only is the National IV electric injection vehicle not bad, its fuel consumption and failure rate are also far better than that of the National III large pump vehicle. Because the electric injection truck is an electronically controlled accelerator, it is more fuel-efficient than the traditional large pump truck, and the manufacturing of the electric injection engine is more precise and the failure rate is lower. The electric injection truck is definitely a good car that can be used.

Here, the editor would like to remind all card friends to follow the national policies and not to be too nostalgic about the National Third Car.

Because of the demand for buying a large number of National III vehicles, a large number of second-hand National III vehicles in the truck used car market this year have become a hot commodity. A National III truck can be sold for about a year and a new National III car. Moreover, new emission standards have been introduced, which means that commercial vehicles for the National III emission standards may be converted into yellow-label vehicles in a while.

So I hope you can think more about buying a second-hand car in China.

● Editor

The editor believes that the introduction of the National IV emission standards is definitely a good thing that benefits the country and the people, but the purchase cost and cost of using the National IV cars have increased significantly, making life more difficult for car friends who make a living by car. We also hope that the country will introduce new policies as soon as possible, so that the National IV commercial vehicles will no longer look so expensive. The National IV emission standards have driven away the haze in the sky, so please drive away the haze in the hearts of card friends as soon as possible. If your card friends want to continue listening to Truck Conan revealing those unknown inside stories to you, please leave a message below the article. (Text/Photo Han Rui)

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