
Good weekend for everyone! Two days ago, Xiaobei discovered that there was an interesting hot search on Weibo -
#Don't promote Zijin Chen won the 4th Mao Dun Newcomer Award #.
What's going on?

Regarding this great news, Zijin Chen proudly said:
You should keep a low profile, but don’t promote it for me!

Netizens have said: Who is Zijinchen? Do you know each other? ?
In the past two years, the novels of suspense mystery writer Zi Jinchen, " Undocumented Crime ", " Bad Kid " and " Long Night Can't Be Cleared " have been successively adapted into three TV series: , "Undocumented Crime", " The Secret Corner " and "The Silent Truth". After the release of
, it has gained high attention and good reputation one after another. It can be said that it has taken over half of the criminal mystery drama.

However, compared to the name "Chinese version of Higashino Keigo ", Zijin Chen's image that is more recognized may be an comedy .
I remember that Douban netizens criticized him for his poor writing skills at that time.
"Tears rolled down like Lanzhou ramen " "The security guard stretched out his big hand and blocked him like Zhang Indian flying cake " 's metaphor sentences full of complaints have been repeatedly ridiculed on Douban.
Zijin Chen was deeply wronged. In a reply to a netizen, he revealed that he had uninstalled Douban ▼

In June this year, Zijin Chen appeared on "818 Golden Eye " to protect his rights, saying that his lumbar muscle was strained. After injecting the injection at a traditional Chinese medicine clinic, it became more and more painful, and finally he couldn't straighten his waist.
As an Zhejiang University engineering student, he believes that the principle of injection has insulted his scientific knowledge▼

Netizens have urged to write: I have the writing materials for the next book!
In addition to Zhejiang University's engineering science giant, Zijin Chen occasionally shows his identity as "stock god" . Once he posted on Weibo to show his stock with an annualized rate of return of nearly 80%...
Netizens joked: Then, will you have to wait for the next work to be in a bear market?

The true identity of the Internet master has always been a topic of relish.
A picture circulated on the Internet not long ago. Compared with Zijin Chen, the experiences and skill points of other masters are not inferior at all... ▼

Regardless of the authenticity of the content in the picture, in people's usual cognition, excellent online literature authors are more like "wild masters".
They are not like serious literary writers who spend their entire day burying their studies from morning to night, but gets inspiration and materials from their own life experiences and unique professional experiences , and transforms their preferences into creative motivation.
Overall, compared with the profound literary expressions of traditional creators, their story is more down-to-earth, more typified, and more popular and easy to read .

is spread through the media "network", and they can directly and quickly get feedback from likes or complaints.
On the other hand, can make more people like, addicted, and "you have to finish watching it even if you don't sleep"? Is widely spread enough and has become one of the important criteria for judging whether the work is good or not.

I wonder if you have noticed it. The " Mao Dun Literature Newcomer Award " mentioned at the beginning has been awarded the "Online Literature Award" for three consecutive years.
"Mao Dun Literature Newcomer Award" is co-organized by the People's Government of Chinese Literature Foundation and Tongxiang City ( Mao Dun 's hometown); it can be said that it is the first time that the "Chinese Traditional Literature Award with the greatest influence in China has established an award for online literature" .
In addition to Zijinchen, the well-known Tang Jia San Shao , squid (author of "The Lord of Mystery"), Butterfly Blue (author of "Hidden Master "), Nanpai Sanshu , and Filipino squid have all won this honor.
In fact, about five or six years ago, there was a controversy in the literary world. Should give mainstream recognition to online literature? If we want to evaluate it, what standards should we use? has different opinions at the moment.

But now things have obviously changed.
Compared with 's "recognition in mainstream literary circles" , 's commercial value seems to be a more important recognition for online literature.
If an online work has many fans, it is likely to become a "big IP", and what follows is selling copyrights and adapting them into movies, TV series, animation and radio dramas... is definitely located in the upstream of the cultural industry and the pan-entertainment industry chain .
is like the screen-dominated dramas in recent years, from "The Legend of Zhen Huan" to "Qing Yu Nian", from "Three Lives Three Worlds Ten Miles of Peach Blossoms" to "Ashes of Love", they are basically adapted from popular online novels.

is not only China, but also the importance of online novels in the global cultural industry chain is becoming increasingly prominent.
On the 17th of this month, the news that , “the largest Asian fantasy novel platform in foreign countries, was acquired by South Korea’s kakao company”, was reported ▼


In the strategy of Korean cultural output, online articles are obviously placed in a position that cannot be ignored due to their strong communication ability and high fan stickiness.
In this era when online literature has overwhelmed our entertainment life, discusses the relationship between online literature and traditional literature and what kind of online literature will become a classic, which is actually reflecting on the changes in our own aesthetic habits, entertainment methods and spiritual nourishment.
In the Internet era, has the public's understanding of literature undergone earth-shaking changes?
is wrapped in sweet and icingly tempting online articles and derivative works. Is it a cultural fast food or can it screen out classic fragments that have been passed down for a long time?
Shao Yanjun The analysis of Teacher's "Interpretation of Classics of Online Literature" can give us new inspiration.

01
Can online literature also have its own literary classics like traditional literature?
For many researchers who still regard online literature as garbage today, this problem itself is too exaggerating online literature.
If we start from the perspective of media revolution, this is simply a pseudo-question - the outbreak of Chinese online literature is not just the "make-up rebound" of popular literature , which has been suppressed for many years, but also a literary revolution accompanied by media revolution.
should no longer have the concept of "online literature" in the near future. On the contrary, the concept of "paper literature" will be used more and more.
Because as the "dominant medium", Internet will be the platform for all literary and artistic forms . In addition to a small part of "paper literature" inherits as "museum art", all "network immigration" must be realized.

Currently, the "network type literature" that is often equated with "network literature" should be just a form of online literature, although it may be the most mainstream literary form.
In addition to it, there will be various "non-mainstream" literature and niche "literature", and their forms are likely to be something that has not appeared in "paper literature", such as "live posts" and "micro novels".
So, the real question is not "Can online literature also have its own classics like traditional literature?" is whether "classicity" still exists in the Internet age.
At least from the current development situation, my answer to this question is yes.
However, the examination of the "classicity" of online literature cannot refer to the standards of "paper literature" (whether it is a traditional classic or a popular classic).
, and to use the media transformation way of thinking, refers to the ancient literary elf that once "traveled through" different media literature such as "oral literature", "silver literature", and "paper literature", and examines how it "rebirth" in "online literature" .
02
In the sense of "network nature", the first premise to establish is that decouples "classicity" from the consistent and eternal "eternal value".
On this issue, the author clearly opposes the aesthetic elitist view with cultural conservative tendencies represented by the author of "Western Canon" Harold Bloom .
As Terry Eagleton said in the book "Twentieth Century Western Literature Theory ":
"Literature" is like a "weed", not a concept in the ontological sense, but a concept in the functional sense.
If "weed" is everything that gardeners need to remove, "literature" can be the opposite, and is a writing that is given high value by people.
This means that "literature" is no longer a stable entity, with an eternal "objectivity" .
What kind of writing can be considered "literary"? What is "good literature"? is the result of people's value judgments in a timely and local manner.
Value judgment is closely linked to the judge's "own concerns". It must be unstable in itself and changes with the changes in the historical environment, but it is not as free as you want:
They are rooted in various deeper belief structures, and these structures are as unshakable as the Empire State Building.
[English] Terry Eagleton: "Theory of Western Literature in the Twentieth Century", translated by Wu Xiaoming, Peking University Press .
, the hidden value structure, is part of ideological .
In this sense, the term "eternal classic" of is a complete "delusion" , "the so-called 'literary classics' and the unquestionable 'great tradition' of 'national literature' have to be considered a construction formed by a specific group of people in a certain era for specific reasons."
As long as history changes deeply enough, is likely to emerge in the future. People no longer understand Shakespeare , nor do they need to understand him, because with the emotions and thinking of that society, people can no longer get anything from Shakespeare.
Although many people will think that this social situation will be a pathetic poverty, it may not be impossible to be the result of evolution. "Not considering this possibility is arbitrary, because this social situation can arise from the abundance of universal and comprehensive people."

One of the most profound social changes that took place in the Internet era is that the media characteristics of the Internet provide technical possibilities for the disintegration of the elite-center rule. The commonality of "hypertext" and ACG culture breaks the closed state of creation and the "writer's myth", and even "individual author" is not considered necessary.
As a result, the creeds such as "genius originality" and "absolute personal style" have disappeared.
"Fan Economy" determines that online literature can only be centered on the audience. It is no longer a "specific group of people" represented by an authoritative institution, but a general public readers themselves.
03
Although popular literature was also quite developed in the printing era, there have always been two systems: "elite literature" and "popular literature".
"Popular literature" is "not in the classic" no matter how large the readership it has, and "elite literature" does not matter how niche it is, it also holds "cultural leadership". "Elite Literature" must be elegant and difficult to understand. The public should either keep a distance or learn with a humble attitude.
Since the establishment of the May Fourth Movement " New Literature ", popular literature has been in a state of suppression.
However, after the "marketization" transformation in the 1990s, the influence of popular literature has expanded day by day, and "transcending elegant and vulgar" has gradually become the dominant tendency of the academic community.
When online literature emerged at the end of the 20th century, the classical status of Jin Yong had been basically established - this may symbolize the general trend of the convergence of elegance and vulgarity at the end of the printing era.

The Internet revolution not only broke the hierarchical order between elite literature and popular literature, but also completely abolished this binary structure.
Under the leadership of "network nature", future online literature will no longer be divided into "elite literature" and "popular literature", only "mainstream literature" and "non-mainstream literature", "popular literature" and "niche literature". Those "non-mainstream literature" and "niche literature" targeting various specific groups and specific interests. Some
may be more elegant, some may be more vulgar; some may be more pioneering, and some may be more conservative. They will form a "subculture" space that maintains a tension relationship that is both confrontational and interactive with "mainstream culture".
-End-
View content is compiled from:
"Interpretation of Classics of Online Literature", Shao Yanjun Editor-in-chief
Editor: Yanshu
Please send an email to reprint and cooperation:
##20211225
This issue of activities
Do you usually like to read online novels? What kind of online novels do you think can be called "classics"? Leave a message in the comment area and chat with Xiaobei!
Xiaobei will select two lucky readers from the message and send them today's theme book "Interpretation of the Classics of Online Literature".
"Interpretation of Classics of Online Literature"
Introduction to the twelve types of classic texts in online literature, fully presenting the current situation of online literature. Analyze the collective unconsciousness and changes in the national mentality that are aggregated and reflected in it, and explain its value as a "barometer of the spirit of the times".

"Twentieth Century Western Literature Theory (Commemorative Edition)"
Eagleton is a leader in the international literary theory circle, extremely creative and critical. Let you learn about the 20th century Western literary theory and you should read the introduction to the subject of literary theory.

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The joy of reading online articles, have you ever experienced it?