China Fashion Design Newcomer Award selection was established by the China Fashion Designers Association in 1995 and is held once a year. It is a professional selection activity for selecting outstanding fashion design graduates from higher art colleges and universities across the country. The selection is for service and service. Outstanding fresh graduates of the design major are the targets for the competition. They escort the creative path of fresh graduates with diversified selection methods, professional and authoritative expert reviews, and unique awards. They help design rookies take the first step to shift from learning track to working track.
This year's Newcomer Award selection is different from the previous form of creating proposals that only focus on popular trends. Instead, it focuses on sustainable fashion, gathers the wisdom of Generation Z green design, promotes the dissemination of green design education among universities, strengthens the source role of green design, and enhances the independent creative awareness and design practice ability of fresh graduates.
Winner Fashion Group Vice President Yuan Qiong pointed out that in the uncertain era, "technology", "fashion" and "green" have become the new positioning and label of China's textile and clothing industry. The implementation of the sustainable development strategy will be the new engine of China's future fashion industry innovation economy.
In recent years, Winner Fashion Group takes it as its mission to build a sustainable fashion industry ecosystem, actively advocates sustainable fashion, and invests nearly 100 million yuan. Starting from multiple dimensions such as design, generation, store, and management system, the upstream and downstream of the industrial chain are coordinated to build a sustainable fashion system, and develop green innovative fabrics that can be recycled, degradable, renewable, low energy and low consumption, forming the group's successful model for creating the economy.
In August 2020, Winner Fashion Group was selected into the "2020 Sustainable Fashion Practitioner List" with practical results and was awarded the title of "Responsible Investment Practitioner of the Year". In order to inspire young designers to be creative in sustainable fashion, Winner Fashion Group and the China Fashion Designers Association jointly determined The theme of the "Winner Fashion Cup" selection activity for the 27th China Fashion Design Newcomer Award" is "Fashion "Green" Movement". I hope that young designers will advocate a healthy and positive sustainable fashion attitude, and build a fashion platform for new design talents through the "Newcomer Award" series of activities.
"Fashion "Green" Movement is to use the name of creativity to integrate and innovate the green design industry chain, promote the development of the green design industry, and support the rapid growth of young people in the global green design. In addition, this newcomer award selection will also graduate in the newcomer award. The scope of student recommendations has been expanded to 10%-15% of the number of graduates participating in the colleges, expanding the participation of graduates and building a broader stage for design rookies to improve their skills and start businesses.
has expanded from theme setting to scope. The 27th China Fashion Design Newcomer Award selection, while understanding the industry logic and development pain points, jointly imagine the industry changes that the "Z" generation rookies will bring.
has set up a new stage and shines in the graduation season. In the best years, use the best design to let the world listen.
Contact information
Contact person: Teacher Su, Teacher Li, Teacher Wang
Address: No. 2 Jiuxianqiao Road, Chaoyang District, Beijing 751D•PARK Lecture 2 Floor 751D•PARK Association "Newcomer Award" Organizing Committee of the China Fashion Designers Association
Telephone Words: 010-84562288Transfer to 304/312/308
Email: [email protected]
. Address: www.fashion.org.cn
Newcomer Award-Winner Fashion Group Introduction
Winner Fashion Group
Winner Fashion Group (stock code: 3709.HK), is a famous fashion clothing group with unique brand cultural concepts, advanced R&D design centers, sound marketing service systems, efficient logistics and distribution and network management systems. Since its establishment, the company has been deeply engaged in the high-end women's clothing industry in China and was listed on the Hong Kong main board in 2014. The group has eight independent brands: Koradior, La Koradior, Koradior elsewhere, NAERSI, NAERSILING, NEXY.CO, CADIDL, and FUUNNY FEELLN.
For many years, Winner Fashion Group has attached great importance to the creation of brand international influence. Many of its brands have been invited to Milan Fashion Week and New York Fashion Week to show the charm of Chinese brands. The group has always insisted that brand is the root and creativity is the soul. It takes customer lifestyle research and brand culture shaping as the foundation, and is based on customer needs and the mission of "unique charm for every woman", focusing on product innovation and development and brand communication and promotion, and continuously leading customers' dress and life culture. Winner Fashion Group strives to occupy the commanding heights of fashion and become the leading enterprise in China's mid-to-high-end women's clothing field.