In order to further standardize the advertising of continuing education for higher education in our province, solve the current problems of false and exaggerated advertising of continuing education for higher education, purify the development environment for continuing education for higher education, and effectively safeguard the legitimate rights and interests of the people and universities. On November 15, the reporter learned that the Provincial Department of Education, the Provincial Market Supervision Administration, the Provincial Cyberspace Affairs Office, the Provincial Communications Administration, and the Provincial Public Security Department jointly issued a notice on strengthening the management of advertising release of higher education in our province, clarifying that the five departments in our province will jointly carry out special rectification actions for advertising release of higher education in depth.
notice clearly states that our province will further regulate advertising publishing behavior. The release of advertising for continuing education with higher education must comply with relevant laws, regulations and systems for national advertising supervision and education management. Enterprises, institutions, social organizations or individuals shall not publish or publish advertisements for higher education and self-study examination assistance activities involving specific universities in the name of educational consultation, academic qualification improvement services, etc. without the written authorization of the legal person in the university or the review and filing of the provincial self-study examination management agency. The relevant written authorization or review of filing information should be made public to the public. Promotion and consultation services for continuing education in higher education through telephone, text messages, etc. without the consent of the user.
Colleges and universities should strictly fulfill their main responsibilities for running schools, improve the traditional unified management system for advertising and publicity, and conduct good content review. Correspondence stations and off-campus learning centers (including public service system learning centers) set up by secondary colleges and universities on campus shall not conduct or authorize other enterprises, institutions, social organizations or individuals to carry out advertising. For illegal and irregular advertisements for higher education related to higher education involving our school, colleges and universities should actively negotiate, clarify, deal with and eliminate the impact.
Advertising content for higher education, especially the information related to admission conditions, minimum learning years, tuition standards and collection methods, registration channels, college admission website address, graduation certificate and degree certificate acquisition conditions, etc. must be true, accurate and legal. No false and illegal content such as "no learning" and "no classes required", and no explicit or implied guaranteed commitments for the educational effect, such as "quick evidence collection", "no exam allowance", and "no refunds" shall be made; no vagueness of the relationship between self-study examination and academic education in the main examination school; no vagueness shall be confused about the nature of non-educational higher education institutions such as technician colleges, colleges and colleges and universities for academic education shall be confused.
Our province requires that relevant departments in all regions and cities should urge major portals, search engines, e-commerce platforms, new media platforms, self-media platforms, APPs (applications) and other Internet media to strengthen the review of the subject and content of advertising publishing of higher education, and effectively filter false and exaggerated violations. It is not allowed to publish corresponding advertisements and other illegal and irregular information without written authorization of college legal persons or review and filing by provincial self-study examination management agencies.
Our province has made it clear that in accordance with the requirements of Shaanxi Province’s work plan jointly formulated by the five departments on the in-depth rectification of the release of advertisements for further education of higher education, special rectification actions should be carried out within the scope of local universities, self-study examination management institutions, correspondence stations, off-campus learning centers, social education institutions, etc. in our province. The special rectification campaign will be from October 2021 to February 2022 and will be implemented in three stages.
reporters learned that each unit of the special working group set up a call for question clues and emails to accept problem clues according to the division of business.
Provincial Department of Education: Liu Tianyu 029-88668916; [email protected].
Provincial Market Supervision Administration: Zhang Jing 029-86138606; [email protected]
Provincial Cyberspace Affairs Office: Liu Shize 029-63907157; [email protected]
Provincial Communications Administration: Cai Huimin 029-88338523; [email protected]
Provincial Public Security Department: Wei Yuanchao 029-86165591; [email protected].
Xi'an Newspaper All-Media Reporter Ren Na
