Natural news of Naomi Nakamura: If you visit men's shirt stores in Japanese department stores or specialty stores, you will find that some changes are taking place. In addition to ordinary shirts and shirts with collar buttons, there are more "stand-collar" shirts that do not turn over with collars. Just like covering the neck, the design of 2 to 3 cm of collar stands up is called "standup collar shirt".
Just like covering the neck, it stands up a collar of 2 to 3 cm (MAKER’S SHIRT in Shibuya, Tokyo)
It is said that the original origin of the stand-up shirt was the collar ring added to the shirt by French nobles to protect the cold. In the past, it only attracted a few users, but due to the spread of the new crown epidemic, people's pursuit of leisure has strengthened, and sales have gradually begun to increase with specialty stores as the center. Especially since 2022, "the brand sold over the counter has become prominent" (Japanese department store Takashimaya ).
Japanese large-scale clothing company ONWARD KASHIYAMA has increased from 25 colors in 2021 to 37 colors in 2022 through its main brand "J.PRESS", and the number of production items has also increased to 3 times (stand-collar shirts are called Band Collar Shirt in the company). In addition, the Japanese Sanyang Chamber of Commerce is also increasing production through the main brand "Mackintosh Philosophy".
From the perspective of the store, MAKER’S SHIRT Kamakura (located in Kamakura City, Kanagawa Prefecture) has increased its sales, increasing the number of pieces produced in 2022 to five times before the epidemic. Looking around the store, in addition to white, navy and brown, there are also stand-up collar shirts with rich styles such as denim.
Women's stand-up collar shirts were commonplace in the past, but why did men's styles increase? First of all, it is very versatile. It can be worn in a short jacket, "and it can also be worn on other clothes, which is also the key" (Good Product Plan).
Although you can't wear a tie, even if you open a button, you won't feel messy in it, and it's suitable for wearing it in formal occasions. It is precisely because it is a standing collar that it is more easily accepted by Japan with "student uniform culture".
In addition, the impact of rising temperatures is also very prominent. MAKER’S SHIRT A person from Kamakura said that in the context of the increased time that you can cope with without wearing a short jacket, "if you choose a stand-up collar shirt, a shirt will look clean." Even in informal occasions, it does not seem restrained.
is still in the process of market formation, so it can still look fashionable when worn on your body. A stand-up collar shirt that combines formality and comfort will undoubtedly make the wearer feel present.
However, the rock-solid fashion and lifestyle are not constant. For example, the brim of the hat. In Japan, perhaps because of the influence of the baseball comic "Big Bun", the brim of the hat was once a long-term trend, but it has not been bent recently, but the situation of wearing flat and flat brim of the hat is increasing.
The style of flat hat brim started with Hip Hoph Dance dancers, and it has been gradually popularized for about 20 years. Now even professional baseball players have become "flat". The pitcher Yushinobu Yamamoto and Rakuten's pitcher Tanaka Masato , etc., are like this style, and the number of imitations of young people is increasing.
Japan has a prominent sense of stagnation, but if an atmosphere of men enjoying a certain degree of fashion changes is formed, society will become lively. The "faceless society" wearing masks will continue. It is better to let us demonstrate our personality through the "self-expression" of clothing.
The author of this article is an editorial committee member of the Nikkei Shimbun (Chinese version: Nikkei Chinese website) Naofumi Nakamura
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