In my country, organ donation has gradually become known to the public, and the spread of the Internet has become one of the most important ways. According to data from the "Domic Organ Donation" Volunteer Service Network of the China Organ Transplantation Development Foundation, since 2021, the website has achieved 460,000 new organ donation volunteer registrations, of which 200,000 were completed through the TikTok "Domic Organ Donation Volunteer Service Network" mini program. Douyin has become the source of the largest number of volunteer registrations for donating recipient organs.
Douyin registration interface
Public reports show that on June 9, 2020, the "Shiyushou" Douyin mini program was officially launched. Search for the "Give Recipient" mini program on Douyin or the "Give Recipient Organ Donation Volunteer Service Network" to enter the registration interface and fill in the corresponding information to quickly complete the organ donation volunteer registration. After registration, the volunteers will have an exclusive Chinese human organ donation volunteer registration card. Since the relevant mini programs were launched, a total of more than 250,000 people have completed organ donation registration through Douyin.
China Organ Transplantation Development Foundation data shows that from July 2020 to October 2021, the number of registrations for "delivery and receive" Douyin mini program accounts for 45% of the total number of online registrations for all grants during this period. According to a relevant person in charge of Douyin, more than a year after it was launched, Douyin has become the third largest source of total registration volume of the "giving and receiving" platform, accounting for 14% of the total registration number.
donation volunteer registration network for donation to recipient organs was implemented in cooperation with the former National Health and Family Planning Commission and the International Rotary 3450 region. It was officially launched on March 21, 2014. It is China's first Internet organ donation volunteer registration system. Under the guidance of the National Health Commission, it was officially taken over by the China Organ Transplantation Development Foundation on October 25, 2016. "To Donate" represents organ donors, "To Support" represents supporters of organ donation, and "To Thank" represents organ transplant recipients.
In November 2020, the volunteer registration network for donating recipient organs was officially re-educated to the volunteer service network for donating recipient organs, providing services to all volunteers for donating organs, including volunteer registration, volunteer services, volunteer rights and other content. The website aims to promote the cause of organ donation and transplantation in my country, promote the spirit of great love and dedication, reflect the value of organ donation volunteers, and create a donation cultural and social atmosphere.
Foundation staff introduced that the concept of organ donation has been promoted with short video works, and has been recognized and supported by more people, especially young people. "Short video works with the theme of post-90s and post-00s have aroused more resonance." Taking the official account of the China Organ Transplantation Development Foundation as an example, a short video of organ donation promotion released on December 31, 2020 has added 48,968 new registrations in a single day, far higher than the daily registration volume.
Source: Public Welfare Times
