Since the outbreak of the epidemic, the online consumer market has been heating up, and it has entered the post-epidemic era, and the popularity remains unabated. The popularity of the online consumer market has not only had a profound impact on the sales methods of traditional enterprises, but also had a significant impact on the marketing strategies of enterprises. Faced with the rapid growth of the online consumer market, traditional marketing methods seem to be unscrupulous, and convenient and efficient digital marketing has become a prerequisite for enterprises to flexibly respond to changes in the market environment. Under this trend, Runtai New Materials Co., Ltd. and Buying Chemical Plastics jointly created a digital marketing platform - Runtai Huishengtong, opening a new journey of digital marketing.
Huishengtong is a brand new ecological service system created by Buying Plastic. It uses data management to help enterprises obtain accurate sales leads quickly, efficiently and efficiently, and supports professional digital physical search and intelligent search. At the same time, it launches upstream and downstream business district tools, marketing promotion and clue management services for the coating industry, helping to upgrade the full-road chain from products, technology, formula, marketing, data decision-making, transaction, warehousing, logistics, supply chain, etc. to realize digital marketing.
Runtai Co., Ltd. Huishengtong, which was launched this time, has six major functions, covering supplying products, company introductions, company news, online classes, expert papers and excellent material databases. These six functions complement each other, maximizing and enhancing interaction and stickiness between enterprises and users, obtaining their demand information, and providing a basis for marketing decisions.
In the product supply sector, Runtai Co., Ltd. Huishengtong has launched 18 special products such as film forming additives. The main features, technical parameters, application fields and other detailed information of each product are uploaded to the high-quality material library. Users can view product information by searching for keywords, which improves the efficiency of users to screen products. Moreover, there are also relevant product recommendations in the Youli Database sector to meet more users’ needs.
At the same time, Runtai Co., Ltd. Huishengtong also provides enterprises with a window for multi-dimensional display, which not only includes real-time updates of corporate dynamics and high-level expert papers, but also adds a professional online live broadcast platform for the coating industry - online classroom, covering precise coating industry people, and provides enterprises with a new digital media for product interpretation and technology sharing.
different from ordinary marketing models. Runtai Co., Ltd. Huishengtong has achieved multi-scenario triggering, not only showing the company in a comprehensive and three-dimensional manner, but also turning all touchpoints into marketing clues to realize effective connections in multiple scenarios, forming a multi-scenario and digital platform that integrates excellent material database, expert database, corporate dynamics, online classrooms, price quotation and SEM, realizing the integration of enterprises in content display, brand building, product customer acquisition and resource utilization.
Runtai Co., Ltd. was originally named "Runtai Chemical Co., Ltd.". Due to the needs of business development, it has been officially changed to "Runtai New Materials Co., Ltd." from August 18 this year. Runtai New Materials Co., Ltd. is one of the most famous new material manufacturers in the world. It is a domestic high-tech enterprise specializing in "intelligent" manufacturing of environmentally friendly water-based new materials and other products. It owns three major manufacturing centers: Taixing, China, Nantong, China, and Abu Dhabi, UAE. The film forming additives, environmentally friendly solvents, and environmentally friendly plasticizers under Runtai Co., Ltd. are widely used in coatings, plastics and other fields. The company provides many well-known companies with integrated solutions from production, storage and transportation to application, leading the development of the industry, and achieving advanced domestic and international quality, safety and environmental protection. Runtai Co., Ltd.'s products are exported to more than 100 countries and regions around the world.
Runtai Co., Ltd. jointly buys chemical plastics, which can take advantage of the customer resources and data advantages accumulated by buying chemical plastics over the years to fully open up channels and consumer data and realize digital and precise marketing. With the launch of Runtai Co., Ltd. Huishengtong, as a platform for enterprises to connect customers, it can bring customers a better consumer experience.
