Some people resigned from their posts and returned to their hometown, while others rushed to the imperial examination hall at night.
In the context of the continuous increase in the real estate market regulation, the market cools down, and the continuous stricter financing supervision, the competition between speed and scale among real estate companies is still cold and cruel, and the mirror of torn between large and small real estate companies is really happening!
According to statistics, in the first 10 months of 2018, 10 real estate companies have declared bankrupt due to a broken capital chain; small and medium-sized real estate companies have sold projects to recover funds to survive. In order to ensure the normal operation of the company, they all show their magical powers. Some lay off employees in disguise, some have temporarily suspended land acquisition, some have started working overtime frequently, and some have even directly discounted promotions just to clear inventory.
On the contrary, when small and medium-sized real estate companies are constantly selling and going bankrupt, Vankes, who had previously shouted "survive", frequently acquired land on the other side, expanding against the market, and the reshuffle of the real estate industry is intensifying...
10 real estate companies declared bankrupt
According to Blue Whale Observation statistics, in 2018, the real estate industry adhered to the general tone of "housing for living, not speculation" and the deleveraging of the financial situation, with a series of regulation this year, 10 real estate companies have declared bankrupt due to a broken capital chain.
These small and medium-sized real estate companies that develop in the traditional "high leverage" fast running model are facing the life-and-death test of "winter".
Most of the 10 real estate companies come from hot provinces and cities, including 4 in Chongqing, 2 in Anhui, and 1 in Guangzhou.
(Pictures by Blue Whale Observation)
At the same time, as the trend of the real estate industry continues to cool down, many real estate companies have set off a "de-real estate" trend.
According to incomplete statistics, from January to October 2018, 7 real estate companies have "disappeared" in the real estate industry rankings due to transformation or restructuring. In addition to Baoneng and Yinyi who are transforming into the automobile manufacturing industry, Luneng Real Estate, which was originally ranked 18th in the top 20 real estate companies, has been injected into the listed company Guangyu Development.
(Pictures by Blue Whale Observation)
Compared with Luneng, which originally wanted to hit 100 billion yuan, Guangyu Development disclosed a sales scale this year. On the evening of November 12 this year, Guangyu Development disclosed its October sales briefing, showing that in October 2018, the sales area reached 153,700 square meters and the sales amount was 1.928 billion yuan. The cumulative sales area of 1.5495 million square meters in the first 10 months was achieved, with sales amounting to only 19.441 billion yuan.
It is not difficult to see that the real estate industry is entering a "big reshuffle" of "survival of the fittest".
Listed companies can't hold on
The once glorious "Haoye" in the Beijing circle Wang Yonghong , but in this turmoil, ran away with a debt of 4 billion yuan. The stock price of Zhonghong, the listed company, directly hit the bottom of and suspended trading!
You may not know much about Zhonghong. This stock is named Zhonghong Holdings, which generated profits of 292 million yuan and 146 million yuan in the initial 2015 and 2016 respectively. However, in 2017, it instantly declined from prosperity, with a one-year loss of -2.54 billion yuan, a year-on-year decrease of 1699%. In the first quarter of 2018, it continued to lose 314 million yuan. At present, Zhonghong's own debt is expected to be as high as 4.113 billion.
This time, the Zhonghong incident also created a history. This is the first company in A-shares to be forced to delist because the stock price has been continuously lower than the face value.
Of course, there are more than one listed company that cannot hold on.
11, Taihe Group revealed information about large-scale layoffs, and there was no clear proportion this time, which showed a trend of layoffs and slimming down on the road.
It is understood that Taihe Group's "Thousand Talents Plan" mainly conducts unified examinations for design and R&D personnel of companies in various regions, and those with scores below 60 will be included in the layoff list. Except for engineering and marketing, which are not included in the layoff plan, other investment and R&D design lines have included layoff targets. To put it bluntly, there are only two basic functional departments that build houses and sell houses.
It seems that in recent years, improving the overall structure of talents has become a reason for real estate companies to lay off employees.In fact, labor costs may occupy the least amount of capital structure of the entire real estate company. This disguised layoff shows how tight Taihe’s capital chain is this time!
0 billion "legion" expands against the market and
Corresponding to the situation where small and medium-sized real estate developers cannot continue, in this round of real estate market reshuffle, top real estate companies with strength are continuing to grab land.
According to statistics from the China Index Academy, in the first 11 months of this year, the sales scale of 26 real estate companies exceeded 100 billion yuan, which is more than in any previous year.
The first-tier "cosmic" real estate company Country Garden is moving towards 700 billion yuan, with sales exceeding the second place Vanke and third place Evergrande.
Secondly, as the second tier, Sunac and Poly are reaching a scale of 400 billion.
raising the threshold reflects the intensity of industry competition. To maintain a position in the top 100 clubs, it is not to "not advance, retreat", but to "advance less, retreat". For example, China Fortune Land Development, Country Garden , and Fudi Group have seen a growth in sales compared with last year, but their rankings have declined due to the failure to keep up with the rankings. At the same time, fresh faces appeared on the list of fierce competition, such as Datang Real Estate and China Communications Real Estate .
This is the result of further market differentiation. 30% of real estate companies will occupy 70% of the market share, while the remaining 70% of real estate companies will compete for the remaining 30% of the market share.
Based on this, judging from the national real estate company land acquisition rankings from January to November 2018, national enterprises represented by Vanke, Country Garden, Evergrande, Sunac, Poly, Greenland, New City, etc. still have obvious advantages in the market.
Action is always the most real. On the one hand, leading real estate companies are buying at the bottom and hoarding land and taking over projects, and on the other hand, they are opening up more battlefields. Evergrande is competing with chips and new energy vehicles. Vanke always complains that long-term rental apartments are not profitable, but it still makes the best efforts and even removes the word "real estate".
Regarding the separation of life and death of real estate companies, some people say that in the past, big fish eat small fish, but in the past two or three years, fast fish eat slow fish, and in the future, big fish eat big fish will also appear. We will wait and see who can sing this drama to the end.
(Source: Sichuan Real Estate Online, reprinting has been authorized)
