text/ Jincuodao Channel
The most popular woman on Bilibili is Liu Dae and her sisters.
Who is Liu Daege?
An "old actor" who can hold various characters.
She is a "top killer" who has been hidden in the countryside for more than ten years and has been decisive in killing;
She is a gangster who gathers the gangsters who are in charge of robbing the square dance territory;
She is a "godfather" who can solve difficulties for anyone who comes to ask for help.
On B site, netizens blew her up: "It's all half of the entertainment industry", "Old actors! The dialogue and perfect eye scheduling, the Oscars are not yours, it's their loss!"
But who would have thought that this "old actor" who was praised by netizens was still an ordinary rural aunt who didn't know how to act a few months ago.
Now she has gained nearly 190,000 fans in less than 2 months on b site .
What are the charms of these rural women, and are they so attractive to the young people on B station?
A group of rural aunts have fascinated 10 million netizens
The video played by this group of aunts is called "Plaza Past", a "gangster film" of the black humorous version of the country . One of the direct attractions of this series to the audience is to give clever tribute to classic movies everywhere.
For example, in an episode of "The Women's Enemy", in "The Past of the Square", Big Goose distributes pocket money to Sanpao, using the meme of "The True Heroes" that Li Zixiong "Tan Cheng" sends money to the down-and-out Zhou Runfa " Xiao Ma Ge " in "The True Color of Heroes".
And the group photo of the four sisters being agent when they were young is stills from the Hong Kong film " Naked Agent ".
In another episode of "The square is not dancing, but human feelings and the two tigers", the aunts sat around the table, and Sister Goose cooked noodles (hosted the situation) to discuss how to split the dancing square.
After a confrontation, Sister E said the classic line of Tony Leung in " Black Gold ": "I'm done, who agrees and who opposes?" and then slapped the opponent to the ground.
Netizens who have watched the drama have listed the movie scenes that have paid tribute to it, calling it the country version of "Hurricane Rescue", the elderly version of "Mr. Smiths", and the aunt version of " Suicide Squad ".
But what's really interesting about this drama is of course not just a tribute to the classics.
"Plaza Past" series is full of the flavor of "earthy punk ", and the hardcore displays rural life, which is quite contrasting.
A group of aunts who were dancing square dance the previous second, and the next second, they walked out of the alley with murderous aura with murderous aura. The soundtrack turned out to be " Kill Bill ", which was very visually impactful and made people feel absurd.
The plot full of dramatic contrast leaves a deep impression. The square dancer Sister Goose negotiated with the young man who caressed her favorite lamb. After being ridiculed and rejected, she left without saying a word.
When I woke up in the morning, the young man found a bloody sheep head in the quilt, and at the same time let out a tragic howl...
And the reason behind all this was that the young man selling TV was unwilling to give her the lowest price.
The most important thing is that the whole drama is full of black humor.
several aunts brag while playing mahjong.Big Eye said that her son was promoted and raised, and she traveled to , Sanya, and bought first class cabin for her mother; Erhua said that her son was at the space station; Erli's child turned directly into Ultraman to save humanity, and the more he blew, the more he blew, the more outrageous the three-body fleet came out.
But in fact, Big Goose's children celebrate the New Year in place due to the epidemic. Erhua's children are medical staff on the front line of the fight against the epidemic, and the one who can transform is actually the police.
originally thought it was a funny drama that satirized the comparison between relatives during the Spring Festival, but unexpectedly, what reflected behind it was the sad situation in life.
In this drama, there are no special effects performances that burn money, no gorgeous costumes and props, and only ordinary rural old ladies, with a maximum of 5 cents of special effects.
However, thanks to the rustic and advanced acting skills of the old men and mothers, in just a few months, the number of views of "Place Past" on Bilibili has reached more than 10 million, and the average playback volume is about 6 million, making it a perfect top spot on the site.
Behind these successful women, there is a powerful man
is completely amateur old men. The reason why it is so popular is that having a man is very important.
He is Zhang Ce.
Director Zhang Ce is the former director and screenwriter of "Zhu Yi's Boring Life". He once relied on "A Rolex's Road Home" to soar by 8 million fans on Zhu YiB.
Nowadays, "Place Past" is a hot product created by Zhang Ce after leaving Zhu Yi .
In October last year, when Zhang Ce left Zhu Yi, many people were not optimistic and believed that the loser would be Zhang Ce.
After all, a lean camel is bigger than a horse.
Once Zhu has capital, team, and IP, it is not difficult to reshape a traffic series.
And after Zhang Ce went alone, how easy is it to create a big IP?
After that, Zhang Ce participated in the event. No matter where he went, others introduced him. This is Zhu Yi's former director.
After being scolded for taking advantage of his old capital, Zhang Ce had a new goal to get rid of Zhu Yi's label.
Zhang Ce said to his wife, " One day in the future, I will let others remember only one name, that is, Zhang Ce, not someone's director."
But words are often easy to say. After leaving Zhu Yi, Zhang Ce’s rough journey began.
The first hurdle he encountered was that he couldn't even find the actors.
In order to find a suitable role, he used all the people around him. His father-in-law who works in engineering, his cousin who runs a truck, his uncle who runs a clinic, and even his wife's manicurist, fitness coach, visiting reporters, and photographers were all brought to make guest appearances.
But others are running around for their own lives, and no one can take care of his dreams. As a last resort, he called a producer in Beijing, found an actor from Hengdian, flew to Jinan, and then to , Zibo , with a salary of 2,000 yuan a day.
even go out to find a filming location, and you will be troubled. At this time, Zhang Ce will think of Zhu Yi: If this celebrity is here, the other party may be polite.
compared to these, Chuck's real frustration comes from his works.
His first attempt at the costume drama "Ma Xiaoce's Sleeping in the World", an eight-episode short drama. The effect of
is not satisfactory. Although the traffic can reach 200, it is still far from the dream I used to dream.
disheartened Zhang Ce even asked Party A that the remaining 40% of the unpaid funds will not be collected.
turnaround happened on the eve of the Spring Festival in 2021. Bilibili found Zhang Ce to negotiate cooperation, and Zhang Ce happened to have a script of "Auntie and Aunt".
This script tells the story of several aunts getting together, playing mahjong while comparing their own children. During this period, the bull became more and more bragging, and even turned into Ultraman to save the earth. Finally, I found that all the four children could not go home due to the epidemic.
and this scene comes from Chuck's childhood memory. Every seven or eight o'clock in the evening, after dinner, my parents asked him to call his neighbors and gather a table of mahjong.
In order to make this drama well, Chuck looked for suitable actors everywhere, and finally fell in love with four aunts who have played in Shandong dramas. They have good tacit understanding, performance and line skills.
"As soon as the 'big goose' opened his mouth to try that word, I smiled and it was done," said Zhang Ce.
This ten-minute video lived up to expectations. It was released on Bilibili on the third day of the Lunar New Year, and then became the hottest number one, with a final viewing volume of more than 6.3 million, and a single video increased by more than 100,000 fans.
Under the inspiration of this video, Zhang Ce finally gradually explored a new model - borrowing the structure or clips of classic movies, adding new ideas, and combining them with the customs and customs of Zibo.
Following this idea, he expanded into a "Plaza Past" series. It has successfully created an absurd story about the old man and the aunt in a small third-tier city, with about 6 million people reading each story.
These old men and women have successfully become popular under the leadership of this man. What do you teach long dramas that are popular with
What do you teach long dramas?
In recent years, low-cost micro-short dramas like "The Past of the Square" are becoming more and more popular.
State Administration of Radio, Film and Television Key online film and television drama registration system has added the fourth "online micro-short drama" category in addition to the original three categories of online dramas, online movies and online cartoons.
The overall viewing volume of short dramas in 2021 has exceeded 770 billion, and more than 850 short dramas have exceeded 100 million views.
Why are micro-short dramas so popular?
is partly because it is more in line with the current fragmented browsing scenarios.
But more importantly, short dramas have higher information density than long videos.
Nowadays TV series start at 50 episodes. " Tang Dynasty Glory " has been extended from 60 episodes to 92 episodes, " Selection of Heaven " has been extended from 50 episodes to 55 episodes, " Chu Qiao's Legend " has been extended from 67 episodes, " The Legend of Chu Qiao " has been extended from 67 episodes, " That Year of Flowers Blooming the Moon is Fluent " 74 episodes, " Ruyi's Royal Love in the Palace " 87 episodes...
drama is getting longer and longer, and the story is getting longer and longer.
Many people believe that the length and form of micro-short dramas are destined to be unable to express a profound theme, but the reality is that compared with those "water-filled" long dramas that wish you could finish 4 times the speed, low-cost short dramas can show more essence.
For example, a micro-short drama "Catching Horse Detective" that was popular on B.C. It has a playback volume of over 7 million. It is just 8 minutes long, but it is densely buried with many nonsensical funny and plot reversals, attracting a large number of netizens to like it.
Like a gangster shouting: "You are the insider I'm looking for, stand up for me!", and everyone around me stood up. Hilarious points like
are everywhere in the play.
And the "Plaza Past" series incorporates many classic movie scenes, making the audience sigh that they can't understand the memes inside without a certain amount of movies.
For example, if you have three shots in just one second of the appearance, a reversal of the hat-wrapping action pays tribute to the classic action of Jackie Chan .
And Sister E’s action of giving money to Sanpao also draws on the classic scene of the down-and-out Little Ma Ge being insulted in "The True Color of Heroes".
But that's not all. A short drama can not only bring about funny and black humor, but also bring in-depth reflection of society.
From the mutual comparison between parents during the Spring Festival to the issue of no one paying attention to women being sexually assaulted, and the issues that people care about in society are reflected in this drama.
compared to TV series that have more than 60 episodes but have been talking nonsense.
It’s no wonder that netizens sighed: “This is not much better than a junk movie with a movie ticket of 30 yuan?”
Facts prove that content always depends on quality, and quality and length do not necessarily have a causal relationship between .
Conclusion:
Today, after Zhu broke up with Zhang Ce, the two began to embark on completely opposite paths.
Zhu Once the video content of the account is updated, fans either complain that the dubbing is not good enough and affect the viewing experience, or mock the script, and some netizens even directly unfollowed the video, and the number of fans has dropped from the original 5.07 million to the current 4.2 million.
Nowadays, Zhu Yi's last update date will also be in August this year.
The opposite is that Zhang Xiaoce relies on these old men and aunts who have never acted in the show, but has continued to gain fans, and now his fans have reached 2.68 million.
When the two just "breaked up", some netizens sadly believed that no matter how high-quality content is, it cannot be worth burning money.
But reality tells us: No matter when, no matter what form, good content is always the kingdom. What form is
? Good content is always the kingly way.
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This article author | Li Pengxiang
