In recent years, under the trend of consumption upgrading and technological change, my country's campus group meals have been constantly seeking breakthroughs in business models, management models, etc., and strive to enhance comprehensive competitiveness through the empowerment of Internet technology tools. As traditional group meals move towards innovative, intelligent, efficient and diverse new group meals, the "Internet celebrity canteen" has become a beautiful landscape.
These canteens have fashionable and personalized decorations, exquisite and delicious dishes, thoughtful window aunts and advanced hardware equipment. In addition, emerging Internet tools such as mobile payment, facial recognition, and big data have been applied to their daily business management, and output value in cost control, efficiency improvement and other aspects.
The campus group meals are huge. Some university canteens have initially completed upgrades and have won the recognition of society and teachers and students in the school. However, a large number of canteens are still trying to find a way to transform that suits them. So, how to learn from successful experiences, and then avoid detours in the transformation process and speed up the pace of upgrading?
Recently, under the guidance of the China Hotel Association, the "'TOP Food Festival' 2018 National College Canteen Selection" activity jointly initiated by the People's Daily, Catering Boss Neiguan, Yiou, Professional Catering Network, Chopsticks and Thinking, Group Catering Plan and other media, together with Xiyun International and Alipay, provides a platform for display, observation and learning for major college group catering companies.
It is reported that the "TOP Food Festival" is the selection of the largest university canteen in China. It has only been launched for half a month and has attracted nearly a thousand universities to participate. Peking University , Tsinghua University , Xi'an Jiaotong University , Nanjing University , Shanghai Jiaotong University , Xiamen University and other famous Chinese schools are also recommended to join.
students are extremely enthusiastic about participating. They have posted interesting short videos on social media such as Weibo , WeChat, Douyin , etc., sharing their interesting and embarrassing stories in the canteen, canvassing votes for their alma mater canteen, and a group of "magic works" have emerged that have exploded on social networks. At present, the total number of votes has reached nearly 200,000. During the interview, when talking about the views on the canteen, students said that "there is no one who has eaten in our canteen, it is not enough to talk about life" and "Only you can't think of it, but not our canteen can do it."
China's largest university canteen selection
"'TOP Food Festival' 2018 National University Canteen Selection" event was launched on December 15, 2018, and the registration deadline is January 8, 2019. After evaluation by the expert jury, six major awards will be selected comprehensively: two comprehensive awards, namely "Top 50 for college canteens in 2018", "Top 30 for college canteens in 2018"; four individual awards include "Top 10 for college canteens in 2018", "Top 10 for college canteens in 2018", "Top 10 for college canteens in 2018", "Top 10 for college canteens in 2018".
This event is called the "Oscar" in the university canteen industry by the industry. Judging from the current registration situation, the registration enthusiasm of major university canteens is indeed very high.
In the "Top 10 High-Pretty College Canteen of 2018", we saw the canteens of many 211 colleges and universities, including Chongqing University , Nanjing University of Technology, Southeast University , Zhengzhou University and other 211 colleges and universities. In order to show "appearance" more intuitively, they all uploaded the most distinctive canteen appearance pictures. For example, Taoyuan Beijinhe Food Court at Southeast University not only has a fresh and bourgeois environment, but also has a doll of Brown Bear and Nicole Rabbit, which is full of girlish hearts. In addition, the canteen has also opened an exclusive wooden hut for campus couples, which is both beautiful and warm, and can be seen as human. I believe that such careful arrangement will definitely win the favor of the judges in the final selection.
"Technology changes the world" has become a consensus. The birth of various "black technologies" has changed people's production and lifestyles. At present, a variety of "black technologies" have been applied in the field of campus group meals and have made the canteen begin to become smart. Renmin University of China , Central South University, Southwest Jiaotong University , Northwest Normal University and other universities have all appeared in the "2018 Black Technology University Canteen TOP 10".Among them, with the application of Alipay smart canteen system, the student canteen of Tianjin University of Traditional Chinese Medicine has basically completed payment upgrades, and the Eight Canteen of Central South University is also among the top with its "black technology" - the smart dining plate system.
In order to commend professional third-party service providers who have made outstanding contributions to the development of campus group meals in my country, group meal companies Qianxihe , China Fast Catering Group, etc., group meal digital service provider Xiyun Information, Hangzhou Xiongwei Technology, group meal food safety service provider Xiyun Food Safety and Rhine Testing, group meal food ingredient suppliers Yihai Kerry, COFCO Group, Mengniu Dairy , etc. were recommended by the "TOP Food Festival" organizing committee to the "Top 30 College Canteen Service Providers in 2018".
In addition, as a user group of college group meals, students naturally will not miss the "Oscar" selection in the university cafeteria industry. After all, they are the most say judges.
"Beautiful", "delicious" and "high-end" have become the new group meal tag
Unlike social meals, the user group meals of group meals are relatively fixed. Among them, 82% of consumers in college group meals are concentrated in the age of 18-24, and personalized, experiential, diversified and fashionable consumption needs have become the mainstream. At present, their catering consumption has changed from material consumption to service consumption, from physiological needs to emotional demands. What they consume is no longer just dishes, but more emphasis is placed on personalized and quality service experience.
Traditional college group meal operation has many pain points. For teachers and students, frequent loss of meal cards, long queue time, single dishes and other problems have seriously affected their dining experience. In the past, when the staff at the canteen window served dishes, the amount of dishes was "very high and sometimes small, and the weather was uncertain". Students often joked about the chef's skills, such as "fried pork with shredded pork, only cakes, no shredded pork. Is the chef's name in the kitchen called shredded pork?", which is constantly complaining.
However, as traditional group meals transform to new group meals that are innovative, intelligent, efficient and diverse, they have also gained a new understanding of the school canteen. Whether it is decoration, taste, dish quantity, and efficiency, they have achieved optimization and upgrading. "Beautiful", "delicious" and "high-end" have become the labels of new group meals.
A student who just voted said in an interview: "We see the changes in the canteen. We hope that all sectors of society will witness its transformation and live and learn in such an environment. We are honored to be able to live and learn; secondly, we are the biggest beneficiaries of the upgrade of canteens. Being able to cheer up our alma mater in an interesting way is also a rare interactive experience." The upgrade of the campus group meals is not achieved overnight, and requires coordination and cooperation among multiple parties. As a one-stop service platform for group meals, Xiyun International has tried to discover a group of typical canteens with the highest appearance, the highest technological content, the richest stalls, and the most thoughtful service, to create a "benchmark" canteen, to provide reference for the upgrade of group meals in other universities and to promote the transformation of group meals.
It is reported that the final winner will receive honorary medals, canteen intelligent equipment and EPR services (three years), food safety training worth 10,000 yuan and group meal industry training courses worth 5,000 yuan. Excellent individuals will also receive honorary certificates and prizes. The results of the event are expected to be officially announced from January 10 to January 15.
At present, the "'TOP Food Festival' 2018 National College Canteen Selection" is about to enter the mid-term selection stage. The six major awards are announced soon, and we will usher in the birth of a new batch of "Internet celebrity canteens".
