On September 16, the new iPhone 14 series phone was officially launched. Since the Apple autumn launch conference on the early morning of September 8, the popularity of new iPhone 14 products has remained high. In the context of the overall slowdown in the growth rate of the mobile phone market, the iPhone 14 Pro and Pro Max models are still performing well. The first order must be tempted to make the hand speed, and the spot stock is very tight.
This year's new product release has once again set off a wave of iPhone replacement for young users. Even without disruptive innovation, it will not affect consumers' enthusiasm for purchasing phones. So, why do young people love to buy iPhones?
Some analysts pointed out that compared with the "new-style" buying phones that must be bought for each generation of new products in the past, consumers, mainly born in the 1990s and 2000s, have become more rational in their attitude towards mobile phone consumption, and are paying more and more attention to the practicality and value preservation of mobile phones. The continued hot sales of iPhones are also closely related to their own value preservation value. JD data shows that nearly 60% of consumers choose to buy mobile phones by exchanging old ones, and nearly 70% of young people in Beijing and Guangzhou will not buy new phones directly, but instead place an order by recycling old phones and adding various discounts.
When using iPhone, young people also pay special attention to protecting the appearance of the phone and superimposing various payment guarantees. "The shell film comes first before the new phone arrives" has become a routine operation. With the support of shell film and various guarantee services, the iPhone in hand will be more valuable and more valuable when recycled next time you change the phone.
Recycling old functions can be cash-free, and processing old devices is more worry-free, and can also spend less money to try new machines. It takes into account the new and rational consumption concept. Practicality is indeed one of the important reasons why young people love to buy iPhones. At present, the iPhone 14 series has been fully launched. Will you choose to recycle old phones to buy new phones?
