Source: People's Daily - People's Daily
In recent years, Nandan County, Hechi City, Guangxi Zhuang Autonomous Region, has made every effort to create an upgraded version of the tourism development. The county's tourism industry continues to maintain a good trend of steady growth in speed, structural optimization, efficiency improvement, and environmental improvement, and the development of the whole region's tourism industry is booming. From January to June this year, the county received a total of 1.813 million tourists and achieved a comprehensive tourism revenue of 2.235 billion yuan.
leverages the advantages to broaden the growth path
Nandan County has rich resources, pleasant climate, beautiful mountains and rivers, strange scenery, and simple folk customs. It is home to more than 20 ethnic groups such as Zhuang people, Han people, Yao people, Miao people, Miao people, and other beautiful names. It is known as "China's Tin Capital" and " non-ferrous metals hometown". In recent years, it has been successively rated as National Garden County, , national model county in greening, civilized city in Guangxi Zhuang Autonomous Region, and autonomous region-level all-region tourism demonstration zone. At present, the county has 3 national 4A-level tourist attractions, and is creating 2 national 5A-level tourist attractions and 4 national 4A-level tourist attractions.
Relying on its location advantage adjacent to Guizhou, Nandan County and Libo County, Guizhou Province signed a tourism cooperation agreement, concluded a cross-provincial tourism alliance, jointly built a cross-provincial tourism corridor, and jointly created the Nandan Libo World Baikayao Tourism Scenic Spot. It carried out the "One Ticket" platform of the two counties' scenic spots for three years to benefit the people. After the scenic spot is fully built, it is expected to attract more than 3 million Guizhou tourists to enter the country every year.
On the basis of existing Guizhou-Guangxi Railway , Lanhai Expressway, Hechi Airport , etc., it will efficiently promote the construction of Pingtian Expressway and Nantian Expressway. There will be 7 highway townships in the county, and all major scenic spots will be able to reach highways or above. Improve the tourism transportation system such as tourist buses, tourism dedicated lines, shared bicycles, etc., and form a three-dimensional transportation network system of "fast forward and slow travel". Continue to build public service facilities such as tourism distribution centers, tourism consulting service centers, and tourism signs, strengthen smart tourism , establish smart network platforms such as tourism big data and Nandan Tourism APP, and promote the docking of the "one-click tour of Guangxi" platform. All A-level tourist attractions in the county will achieve full coverage of video surveillance, mobile networks and Wi-Fi, and realize tourism informatization and intelligence.
Multi-production integration has formed a new pattern
Nandan County has made every effort to promote the construction of the "Double Ten" joint construction projects of the top ten core scenic spots and the top ten pastoral complexes, forming a comprehensive tourism development pattern with the integration of all-region scenic spots, scenic spots, and complementary differences.
uses oil tea industry as a demonstration industry to open up the transformation channel of the "two mountains", and introduces Zhengxin Group, invests 1 billion yuan to build a large health tourism industrial park project integrating oil tea ecological planting, deep processing, and tourism and health care, develops industries such as agriculture, tourism and oil tea deep processing to form a circular economy. The project was selected as the "National Rural Entrepreneurship Parks (Base) Catalog (2021)" and was rated as Guangxi's first "two mountains" concept main practice base.
innovatively implements the "tourism +" strategy, promotes the deep integration and development of tourism with industry, agriculture, culture, health care, etc., and has built 3 four-star and above rural tourism areas, 2 national industrial tourism demonstration sites, 1 national leisure agricultural tourism demonstration site, and 1 Guangxi employee recuperation base. Improve the construction of the tourism factor system, build one four-star tourist hotel, and develop and create many popular tourism products such as Danquan wine , selenium-rich rice, Liulong tea , embroidery, etc. Nandan tourism industry is transforming into a panoramic, full-industry, full-time, and national all-round tourism.
Brand Promotion Launch New Engine
Nandan County regards tourism as the county's strategic pillar industry, formulates and issued a number of preferential policies such as "Nandan County Support and Reward Measures for Accelerating the Development of Tourism Industry" and "Nandan County Support and Reward Measures for Creating a National Whole-region Tourism Demonstration Zone". The county finance allocates more than 50 million yuan of special funds for tourism development every year and increases year by year, and gives priority to supporting tourism project construction in terms of project land, financing loans, etc. Prepare 14 tourism plans including the "Nandan Global Tourism Development Plan" and strengthen the connection with land and space planning.
In order to expand the market influence, Nandan County implements a global tourism brand marketing strategy, allocates more than 10 million yuan of special marketing funds every year, organizes groups to participate in well-known domestic tourism expos, and plays Nandan tourism promotional videos on multiple platforms, and holds high-quality special festival activities such as Yao New Year Festival, New Street Festival, Angry Festival, , Harvest Festival, and Lotus Festival to promote Nandan tourism resources and characteristic culture.
In addition, each scenic spot has carried out various forms of civilized tourism guidance activities based on its respective characteristics. By carrying out activities such as the production and promotion of civilized tourism short videos, the publicity of civilized tourism volunteers, etc., we will create a strong civilized tourism atmosphere. In addition to distributing civilized tourism publicity materials, volunteers from various scenic spots also guide civilized tourism by providing tourists with civilized tourism explanations, scenic spot garbage cleaning, and civilized tourism into the community, so as to promote the new atmosphere of tourism development with new civilized tourism formats.
Data source: "People's Daily" (July 21, 2022, 17th edition)
