Since the 13th Five-Year Plan, Meihekou City has adhered to the new development concept and made every effort to improve the quality of modern service industry. While tourism resources are not predominant, it has carried forward the spirit of struggle and innovation, and "creating something out of nothing and creating something out of nothing" has created a new world of characteristic tourism. In 2020, it was rated as a national all-round tourism demonstration zone. Meihekou City has identified this year as the "Breakthrough Year of Tourism Industry". Since the beginning of the year, especially on September 8, after the Meihe New District was officially established, it has organized more than 70 cultural and tourism activities, including "Lighting up the city of Northeast never sleeps and focusing on the most beautiful Meihekou", Jilin's 22℃ Summer·2021 Meihekou Summer Summer Summer Summer Summer Summer Holiday Festival, "Golden Autumn Beauty·Meet Meet Meihe New District", showing the unprecedented vitality and charm of the city, and the cultural and tourism economy has also shown an unprecedented prosperity and development situation. This year, the city has received more than 10 million tourists, achieving a prosperous industry and driving a prosperous industry. It has also attracted widespread attention from major media. Among them, CCTV's "News Broadcast", "News Live Room", "Dao Wen Tianxia", "Tianxia Finance" and other columns have reported nearly 40 times, and CCTV.com has conducted two live broadcasts. "Meihekou" and Meihe New District have become hot words on the Internet and have become hot spots for leisure and vacation in the Northeast. Our Hailong Lake Park, Northeast Never Sleeping City, Meifang Starlight Flower Sea, etc. have become well-known domestic internet celebrity check-in points.
On December 22, a press conference on the "Golden Winter·Steping in Snow and Looking for Plum Blossoms" series of activities was held at the Meihekou International Conference and Exhibition Center, once again setting off a new climax of breakthrough development in winter tourism. The press conference was chaired by Qu Peng, Vice Mayor of Meihekou City, and Wang Xiaomei, member of the Standing Committee of the Municipal Party Committee and Minister of Propaganda, released the content of the event.
According to reports, this winter, Meihekou City has created unique urban snow village "Zhibei Village", Hailong Lake Ice and Snow Carnival, Northeast Snow City and other tourism projects. As the two festivals approach, a series of cultural and tourism activities will be held in the "Golden Winter·Step on the Snow and Find Plum" will be held to create a strong Northeast style flavor, allowing everyone to experience the unique Northeast folk customs and the joyful and peaceful "Northeast Year" festival atmosphere at Meihekou. The event starts from December 10, 2021 to end on March 20, 2022. Ten ice and snow and ten cultural and sports series activities will be carried out in public cultural service venues such as Hailong Lake Park, Meifang Starlight Flower Haizhibei Village, Kangmei Avenue, and Modern Service Industry Demonstration Zone.
1. Ten ice and snow series activities
(1) Five theme activities are held in Hailong Lake Park.
One is the Plum Snow Bank-Hailonghu Culture Theme Lantern Festival. The meeting time is from December 25 to March 20 next year. The Lantern Festival combines the original landscape lighting of the Hailong Lake Scenic Area, 50,000 red lanterns are hung. At the same time, the key locations are selected, and 20 large and small cultural lantern groups are set up, which are divided into five main sections, namely Hailong Lake Plaza "Tongfu Shengshi", Tongshi Plaza "Romantic Flower Road", Shilipu "Jiangnan Water Town", Children's Paradise "Modern Technology", and Daguantai "Bei Ming has a Fish". The overall formation of a charming cultural lantern festival with mountains and rivers as the curtain, scenic scenery as the platform, colorful lanterns as the opera, and the blending of lanterns. Using this as the explosion point, we will create a new brand of the New Year cultural lantern festival that radiates the whole province, and open up a new journey of holographic tourism throughout the region during the Spring Festival.
The second is the theme activity of Xixue Longhu-Hailonghu Ice and Snow Happy Home. The hosting time is from December 25 to February 20 next year. Ice and snow recreation projects such as snowmobile and ice sled are set up in the scenic area, and a series of activities such as speed skating, ice and snow activities carnival, speed skating training, etc. can allow citizens and tourists to enjoy the fun of free exercise on the snow.
The third is the theme activity of Ice and Longhu-North Latitude 43° Golden Winter Skating Rink. The hosting time is from January 1 to February 7, 2022 (the seventh day of the Chinese New Year). A 400-meter high-standard slide is built in Hailong Lake Park, with men's and women's locker rooms, a lounge, a front desk service center, a dining area, and an outdoor rest area, and a series of ice and snow events are carried out.
The fourth is the theme activity of fishing fun infinity - Hailong Lake Ice Fishing Base. The hosting time is from December 25 to February 20 next year. 100 professional ice fishing tents of large and small in the designated area near Yumen Island, Hailong Lake Park, equipped with simple meals, and catering and cooking facilities. Visitors can make and cook fresh winter fish caught in winter on-site.
is the theme activity of winter and spring plum blossoms—Hailonghu cultural snow wall.The hosting time is from January 1 to February 7 next year (the seventh day of the lunar month). A snow wall is built on the main road of Hailong Lake Park. The snow wall is 1.5 meters high and 0.5 meters thick. It is equipped with a light corridor throughout the journey, providing citizens and tourists with a beautiful and stunning visual feast.
(2) Hold two theme activities in Mei Ono Starlight Flower Sea
1 is the opening of Zhibei Village and the Starlight Flower Sea cultural activities. From 18:00 to 18:30 on December 31, the most "showy" Zhibei Village opening ceremony was held. Zhibei Village officially opened. After the launch ceremony, a colorful fireworks show will be held. In conjunction with the spectacular iron-storming performance, it will bring tourists a visual shocking experience and fuel the opening of Zhibei Village. From January 1 to 2, 2022, Zhibei Village will hold Mei Ono Rock Night, Nostalgic Folk Night, Pop Night Music Festival, Mei Ono Phantom Magic Carnival Night, National Trend Electronic Music Festival, Music Season Electronic Music Week, High-altitude stunt performances and theme song meetings, as well as Zhibei Village·Everything "Porridge" All Things, Village Chief Invitation to Eat "Pig Killing Vegetable", Zhibei Village Dumpling Festival, Ono Lantern Festival and other cultural activities. You can eat in Zhibei Village and play in Zhibei Village. Without leaving Zhibei Village, you can experience the perfect Northeast winter and have the most exciting, unforgettable, and the most New Year-round Northeast New Year.
The second is the theme event of "Kanto New Year's Elegance·Meihe Collection". The hosting time is from December 31 to January 30 next year. During the event, the goods will be exhibited and sold, covering ten types of New Year’s products, including seafood, flowers and plants, traditional New Year’s goods, Meihe Premium Products, and Changbai Mountains local specialties. Special promotion funds will be invested at that time to benefit urban residents of Meili and surrounding urban and rural residents. Through the operation of the event, add a festive atmosphere, activate Meicheng's commercial economy, and drive consumption growth.
(III) 3 theme activities were held in many places in the urban area
The first is the "Golden Winter·Step on the Snow and Find Plum" Kangmei Avenue Snow Street Theme Event. The hosting time is from December this year to February next year. The snow wall is used to shape the main streets such as Kangmei Avenue and snowfall in winter. The street trees on both sides of the road are decorated with colorful lights. Snow sculptures are made at five points including the lawn of the city center hospital. The four words "Step on the Snow and Seek Plum" are divided into four themes: "Step on the Snow", "Search on the Snow" and "Plum". They are presented in four sections of blocks, reflecting the unique appearance of the Snow Street in the Northern Landscape.
The second is to create an atmosphere of "New District·Year Image". From January to March 2022, lanterns will be made according to local conditions, replaced by LED screens, hanging banners, colorful lanterns, etc. in the city’s main streets, in front of merchant doors, street-side units, scenic spots, public cultural activity venues, streets, communities, township governments, village departments and other venues, and will do a good job in publicity work on Meihe New District and the New Year, and strive to create a warm and rich festive atmosphere.
The third is the "Auspicious Snow Welcomes Spring" Golden Winter Fireworks Festival. At 18:30 on December 25, 2021, January 1, January 25, January 25, February 5 (the fifth day of the lunar new year) and February 6 (the sixth day of the lunar new year), 8 fireworks performances were held in Hailong Lake Park and Zhibei Village in combination with the city's New Year series of activities. Each theme was perfectly combined with music with waterfall fireworks, subtitle fireworks, shaped fireworks, special effects fireworks, etc. to create a colorful, colorful, silver flowers, and joyful traditional festival atmosphere, reflecting the new year and new atmosphere of Meihe New District.
2. Ten cultural and sports series activities
1 is the 2022 Meihekou Spring Festival Gala. At 18:30 on January 25, 2022 (Little New Year), a comprehensive literary evening party covering various art forms such as singing and dancing, acrobatics, and language were created in the comprehensive gymnasium.
The second is a series of performances to find plum blossoms on the snow and celebrate the spring of the stars. From December 31 to January 22 next year, well-known artists and well-known Internet celebrities such as Feng Gong and Fang Qingping were invited to carry out activities such as "Hug 2022 Million Fan Concert", "National Clown Carnival", "Cross-talk Star Conference", "Superhero Large Magic Show" in the Comprehensive Stadium, allowing laughter and joy to fill the entire city during the festival.
The third is the "Good Shows and Praise the New District" mass fine art evening performance. From December 21 to January 15 next year, the provincial "Spring Overture" literary and artistic performance of Meihekou Exhibition Area was held at the Cultural and Sports Activity Center, the "Spring Hymn" People's Spring Festival Gala, the "Children's Heart and Children's Music" Children's Spring Festival Gala, the "Poetry and Prose Congratulations on the New Year, and the fragrance of books is everywhere in the Plum City", and the "Tea Accompanies with Tea and Books Follow" New Year's Tea Art Association.
The fourth is the "Meet New District and Welcome the Winter Olympics" sports series. From mid-December to February 15 next year, eight sports events including youth badminton competitions, table tennis, tennis, volleyball member points competition annual finals, college students' e-sports invitational tournament, "According to the 2022 New Year Healthy Run", "Red Star Macalline Cup" Basketball Grand Prix will be held in the sports center, cultural center theater, and major urban scenic spots, allowing citizens and tourists to celebrate the Spring Festival while participating in fitness and happy competition.
is the theme activity of "Love in the Plum City and Warm Ten Thousand Homes". From January 1 to January 25, 2022 (Little New Year), various warm-hearted volunteer service activities will be carried out in the modern service industry demonstration zone, cultural and sports activity center, the city's new era civilization practice institutes (stations), and village cultural courtyards. Through the form of sending movies, lectures, family portraits, Spring Festival couplets, performances, books, New Year pictures, training, science and technology, and intangible cultural relics exhibitions, it will add the New Year atmosphere and warm thousands of families.
is the "Exploration Journey" Lego Study Theme Activity. From January 1 to January 31, 2022, the LEGO exhibition will be held at the Convention and Exhibition Center, which is for primary and secondary school students and parents in the city and surrounding areas. While visiting, you can also explore a new world by participating in the LEGO creative experience, stimulate students' imagination and creativity, gain fun and interest in learning, and it is also a warm parent-child time. In combination with relevant activities of the Education Bureau and the Early Years’ Education Association, study tours will be held.
7 is the "New Year's Eve" duozhuan special performance. From February 3, 2022 (the third day of the first lunar month) to February 15 (the fifteenth day of the first lunar month), Benshan Media will continue to hold special performances such as speaking, teasing, singing and other performances on the Liu Laogen stage of Meihekou to add more laughter and joy to the Spring Festival.
8 is a rural art exhibition "Enjoy the prosperous era and celebrate the new year". From December 30, 2021 to January 30, 2022, during the "Kanto New Year's Flavor·Meihe Festival" theme event, each township (street) will arrange a cultural performance of no less than 1 hour, form a stilt yangko team of no less than 35 people, and arrange a unit to perform rural cultural performances every day, perform art from 10:00 to 11:00 in the morning, and perform stilts from 13:30 to 14:30 in the afternoon.
9 is to control ice and snow plums to speed up - the first Northeast Asia Ice Car Extreme Challenge. From January 1 to 16, 2022, the opening ceremony of the Ice Car Extreme Challenge, the Off-road Challenge, the Guinness Challenge, the Luxury Car Show, the Experience Trial and other activities will be held on the Hailong Lake. The speed, passion and extreme will be staged in the ice and snow of Meihekou, symbolizing the continuous refreshing high-quality development speed of Meihe New District.
is the "Bright and Happy Meihe" Lantern Festival Music Fireworks Gala. On February 15, 2022 (the fifteenth day of the first lunar month), the Lantern Festival music fireworks party "Bright and Happy Meihe" was held in Hailong Lake Park. The party is perfectly combined with fireworks such as mesh, subtitles, and shapes to create a traditional festival atmosphere of radiance, bright lights and joy, showing a picture of plum city that is constantly developing and riding the wind and waves. At the
press conference, the Municipal Bureau of Commerce, Municipal Bureau of Culture, Radio, Television and Tourism, and Chengyuan Urban Management and Operation Group answered reporters' questions on related questions.
China Jilin Network Jike APP Reporter Sun Wencai Text/photo
