"We have built a user-centered multi-scene three-dimensional layout, with eight major industries running side by side, and established a series of businesses around consumer needs, providing convenience in eating, drinking, playing and shopping in many aspects." As the opening of this year's Double Eleven National Carnival , Dang Yi, assistant to the president of Suning.com Group, invited participants to go online at the 11th Jintou Awards International Creative Festival on October 17. In his keynote speech on the theme of "Smart Retail, Serving a Better Life", Dang Yi said that Double Eleven is coming soon, and Suning's slogan this year is to go online and take Suning on the streets. I hope that on Double Eleven, you can log in to the Suning.com website online, and go offline to Suning.com stores and other various industries in Suning to experience our Suning Carnival.
Two large and one small multi-professional combinations are connected to users through scenes
Suning is focusing on the smart retail format combination of "two majors (Suning Plaza, Suning.com Plaza ), one small ( Suning Store ), and multiple specialties (Suning.com Cloud Store, Suning Hong Child, Su Xiansheng Supermarket, Suning Sports, Suning Cinema, Suning Jiwu, Suning.com Automobile Supermarket, Retail Cloud)" and is promoting the reshaping of retail scenarios and business segmentation, realizing panoramic surrounds for users and scenario-oriented coverage for all-level markets.
As of the day of the forum, Suning has deployed nearly 8,000 Internet stores nationwide, covering various vertical fields such as electrical appliances, fast-moving consumer goods, and entertainment, and covering all-level markets at cities, communities, counties and towns. In recent years, various e-commerce giants have enriched the user experience by laying out offline stores. Based on the twenty-eight years of offline retail, Suning took the lead in breaking the boundaries between online and offline. Through the integration of supply chain, scenarios, payment, marketing, new technology applications, etc., the integration of online web pages, mobile terminals and offline business formats has been achieved, achieving a complete smart retail picture.
Multi-industry marketing connects users with content
"Suning's content marketing system has added Yigou durian short video in addition to the PP video under Suning Cultural and Creative, Dragon Ball Live, Suning Cinema, and Suning Sports' PP sports under Suning Sports," Dang Yi introduced.
Popular film and television dramas, domestic and foreign sports events and other PP videos, and PP sports entertainment and sports content are constantly meeting the cultural needs of Suning Yichuang members. In addition to the circulation of products between industries, the way to play member points between different platforms and the sharing and mutual rights between each other are the core of Suning Yiguantong. As early as July 2017, the PP video client and APP have launched the entrance to Suning.com at the same time, directly connecting to the Cloud Diamond Mall exclusive to Suning.com members. In addition, the membership points of PP Video and Suning.com’s member cloud diamonds can be interoperable, and products can also be purchased across platforms.
During Double Eleven, when users purchase products and services on Suning.com website on PP videos, they can not only enjoy the original discounts of Suning.com, but also enjoy various rights and interests exclusive to Suning.com members, such as cloud diamond redemption for Suning Cinema’s movie viewing card, Suning Financial ’s financial coupon, Suning Sports’ cultural shirt, and Suning Red Kids Paradise’s experience coupon, etc., the rights and interests are quite rich.
600 million members of the entire industry Data integration Connect users with data
As of October this year, the number of members of the entire industry has reached 600 million. "The integration of member data in the entire industry mainly through data collection, rich user portraits and tags, allowing us to understand users better." Hawkeye, Data Gold Mine, Data Supermarket, Qianli Transsion and other applications help Suning to pilot full-link tracking of user basic data, media data, consumption data and interest data, and chase them in multiple scenarios.
Retail users, financial users, shopping mall members, sports fans... The particularity of Suning members comes from Suning's platform attributes. Suning's ecosystem covers all aspects of the lives of various user groups. Therefore, after the implementation of the membership "One Account Pass", Suning members who were originally a specific group or a specific field will grow into a more comprehensive and complete membership system to achieve differentiated complementarity. Suning platform can also portray more three-dimensional user portraits and tags, thereby providing users with more scientific and convenient services.
The only product of
is the core of smart retail with services, and establishing a supply chain oriented towards meeting user needs. With Suning Logistics , Suning Finance and SUPER VIP as service representative products, Suning’s services are the most well-known IP on the platform.
is the best offline brand exposure channel except for 8,000 Internet stores. Suning’s logistics link has covered counties and towns in China, and has brought Suning’s entire industrial brand to every corner through 8 national logistics centers and 47 regional logistics centers. In the process of members' consumption experience on Suning platform, Suning Finance has always provided comprehensive products and services in multiple fields such as loans, insurance, wealth management, and payment. Relying on advantageous resources and financial technology capabilities, it continues to focus on core businesses such as supply chain finance and consumer finance to empower smart retail.
is based on eight major industries: retail, logistics, finance, technology, real estate, sports, cultural and creative, and investment. The rights and interests of Suning.com SUPER VIP members are also diversified: including 2% rebate, self-operated and overseas purchase freight coupons, a total of 36 exclusive shopping festival on the 26th of each month, PP Film and Television Member Annual Card, 31-day PP Sports Football Pass membership, 24-hour exclusive customer service, free refund and exchange, 30% off discount on home appliance cleaning and maintenance, 5,000 free e-books, etc. From brand strengthening, demand arousing, decision-making influence to transformation and acceptance, SUPER VIP runs through the user path and centrally amplifies and displays the service resources rights of the entire industry.
Through years of retail experience, membership system accumulation, and the construction of information systems and digital tools, Suning has established a user-centered multi-scene three-dimensional layout, smart operation capabilities based on big data, cloud, and artificial intelligence, and an open empowerment ecosystem with multi-industry as the core.
