Sanya Small and Small Cave Heaven Tourism Zone Free Open Press Conference
Time: September 29, 2022 11:30
Recorded content
Deputy Minister of the Propaganda Department of the Municipal Party Committee and Director of the Municipal Government News Office Zhang Zhiqun:
Dear media reporters and friends:
Good morning everyone! Welcome to the free press conference for Sanya Big and Small Cave Heaven Tourist Area.
Today's press conference, we are very happy to invite:
Deputy Mayor of Sanya Municipal People's Government Yan Lianyong
Deputy Director of Sanya Tourism and Culture Radio, Film and Television Sports Bureau Meng Xuyan
Party Secretary of Sanya Tourism Promotion Bureau Wu Xiaolin
Deputy Secretary of the Party Committee and General Manager of Sanya Tourism and Culture Group Mei Kaizhi
First of all, please introduce the relevant situation of the free opening of Sanya Big and Small Cave Heaven Tourism Zone.
Deputy Mayor of Sanya Municipal People's Government Yan Lianyong :
Dear media friends:
Good morning everyone!
To build an international tourist destination at a high level and accelerate the construction of the International Tourism Consumption Center core area, Sanya is promoting the transformation and upgrading of the tourism economy, and a series of high-quality cultural and tourism products are activate the tourism market. After the free opening of
4A-level scenic spot Luhuitou has not only achieved the return of the scenery to the people, but also activated the market, and also drove significant growth in various business formats such as transportation, catering, and accommodation. Nowadays, Sanya another 5A-level state-owned scenic spot, Sanya Small and Cave Heaven Tourism Zone, will be open for free on October 1, 2022, to benefit the people and achieve the continuous improvement of Sanya's beauty index, happiness index and tourism "visibility".
This is a measure of benefiting the people by Sanya giving back to all citizens and tourists. It is a vivid portrayal of the concept of "returning the scenery to the people" and "returning the green to the people", and an active exploration of the high-quality development of the tourism industry, and another powerful practice of creating a benchmark for happiness in Sanya.
The Sanya Small and Cave Heaven Tourism Zone, which is open for free this time, is a cultural symbol and historical memory of Sanya City , and is also one of the earliest tourist attractions developed by Hainan Island . The Big and Big Cave Heaven was founded in the Chunyou period of the Southern Song Dynasty. It has a history of more than 800 years and enjoys the reputation of "the first famous landscape scenic spot in Qiongya in 800 years".
In recent years, the Big and Big Cave Tourism Zone has deeply explored the consumption potential of the tourism market, enriched and optimized tourism products, and launched a series of boutique tourism packages to provide more diverse choices for different consumer groups. On the one hand, we will strive to explore new services that are more scientific, more humane and more attractive, carry out full-process service upgrades, target the secondary consumption of the target group, carry out immersive product supply, personalized service design, and intelligent service transformation, realize resource complementarity, function sharing and a virtuous cycle, and accelerate the transformation, innovative development and characteristic development of scenic spots; on the other hand, relying on scenic spot design and innovative lifestyles, comprehensively improve the appearance, temperament, scenes and content of the scenic spots. Deepen the in-depth connection between scenic spots and changes in lifestyles and tourism consumption between citizens and tourists, enrich the composition of industrial elements of "food, housing, transportation, travel, shopping, and entertainment", and create an ultimate experience for citizens and tourists.
continuously utilizes technical support such as the Internet of Things, cloud computing, and systematically integrates and develops tourism resources and information services, drives the upgrading and transformation of the tourism industry, and strives to move forward in the direction of tourists' "smart experience", scenic spots' "smart management", industry's "smart transformation" and consumption's "in-depth exploration". Ensure that on the basis of the original national 5A-level tourist attractions, the service quality will only increase but not decrease. The free opening of the small and small cave heaven tourism area is not only an important measure to implement the relevant decisions and deployments of the provincial party committee and government, but also an important measure to boost tourism consumption and help the revitalization and development of the tourism market.
At present, Sanya has entered the normalized epidemic prevention and control management, insisting on "holding an umbrella with one hand and working with the other hand", and efficiently coordinate normalized epidemic prevention and control with economic and social development. Sanya's tourism and cultural industry focuses on epidemic prevention and control on the one hand and production and operation on the other hand, further expanding tourism consumption space, building new tourism consumption formats, and promoting the transformation and upgrading of the tourism industry, so that citizens and tourists can come and feel at ease and travel comfortably.
The blue sea and coconut forest are in the winding paths, and the cave and fairyland are free to travel. The Sanya tourism and cultural industry has been practicing internal skills and innovating services, focusing on building a healthy, prosperous, civilized, orderly and safe tourism and leisure system, improving various leisure spaces and facilities, providing citizens and tourists with more fulfilling, richer and higher-quality tourism products, making tourism and leisure a way of life, and bringing everyone a better "poetry and distance".
On this opportunity, I sincerely invite all citizens and tourists to become the first batch of guests to be open for free on Sanya’s Big and Small Cave Heaven Tourist Area on National Day. Thanks!
Deputy Minister of the Municipal Party Committee Propaganda Department and Director of the Municipal Government News Office Zhang Zhiqun:
Thanks to Mr. Yan Lianyong for his introduction. Next, we enter the reporter's questioning session. Please inform the media organization before asking questions and raise your hand to signal.
People's Daily Reporter: The eighth provincial Party Congress proposed to improve and improve the Sanya economic circle and build an international tourist destination. Luhuitou Scenic Area, a subsidiary of Sanya Tourism Group, . After the small and small cave heaven tourism areas have successively canceled tickets and implemented free admission, what new measures will Sanya take to promote the transformation and upgrading of the tourism industry, and what tourism products will be launched to activate the consumption potential of the tourism market.
Deputy Director of Sanya Tourism, Culture, Radio, Film and Television and Sports Bureau Meng Xuyan:
Thanks to this reporter friend for his question. As Luhuitou Scenic Area and Dadongtian Tourism Zone cancel their tickets and implement free admission, Sanya Tourism Scenic Area will enter a new development stage led by core resources, special products, innovative gameplay and high-quality services.
Next, we will coordinate the planning and promotion of the construction of the "five-in-one" system of the tourism and cultural industry, and promote the transformation and upgrading of the tourism industry and high-quality development.
is institutionalization. Establish and improve various regulations and systems in the tourism and culture industry, and timely formulate corresponding management regulations for emerging tourism formats such as maritime tourism, low-altitude flight, and escape room, to ensure that industrial development is coordinated and adapted to the guarantee of institutional elements, effectively improve the level of tourism governance according to law, optimize the business environment, and improve supervision efficiency.
The second is patterning. insists on using culture to shape tourism and promoting culture with tourism, and explores a new model of integrated development of the cultural, sports and tourism industry integrating sports and tourism industries with sports events + cultural activities + tourism festivals. Promote and improve the new mechanism for the governance of the tourism industry "Government + Tourism Industry Association Federation + Professional Association + Quality Insurance Association" to improve the level of industry self-discipline. Build a new multi-level modern tourism consumption system driven by core elements, and increase the supply of special tourism products such as vibrant marine tourism, fashionable shopping tourism, sports and leisure tourism, medical and health tourism. Expand new paths of consumer-centric marketing and promotion. Increase efforts to promote key target consumer markets, improve the integrated working mechanism of consultation meetings + industrial investment promotion + marketing promotion, rely on the big data platform, take the public's tourism consumption needs as the core, strengthen online and offline linkage, and carry out customer-oriented precise marketing.
The third is dataization. Accelerate the construction of the smart tourism supervision service system with "1 base 1 platform 3 center 3 systems", realize "full coverage of supervision objects, full system of supervision content, three-dimensional supervision means, and standardized supervision processes", and further improve the modernization level of tourism governance system and tourism governance capabilities.
4 is industrialization. Sanya Small and Small Cave Heaven Tourism Zone Free Open Press Conference Time: September 29, 2022 11:30 Recorded content Deputy Minister of the Propaganda Department of the Municipal Party Committee and Director of the Municipal Government News Office Zhang Zhiqun: Dear media reporters and friends: Good morning everyone! Welcome to the free press conference for Sanya Big and Small Cave Heaven Tourist Area. Today's press conference, we are very happy to invite:
Deputy Mayor of Sanya Municipal People's Government Yan Lianyong
Deputy Director of Sanya Tourism and Culture Radio, Film and Television Sports Bureau Meng Xuyan
Party Secretary of Sanya Tourism Promotion Bureau Wu Xiaolin
Deputy Secretary of the Party Committee and General Manager of Sanya Tourism and Culture Group Mei Kaizhi
First of all, please introduce the relevant situation of the free opening of Sanya Big and Small Cave Heaven Tourism Zone.
Deputy Mayor of Sanya Municipal People's Government Yan Lianyong :
Dear media friends:
Good morning everyone!
To build an international tourist destination at a high level and accelerate the construction of the International Tourism Consumption Center core area, Sanya is promoting the transformation and upgrading of the tourism economy, and a series of high-quality cultural and tourism products are activate the tourism market. After the free opening of
4A-level scenic spot Luhuitou has not only achieved the return of the scenery to the people, but also activated the market, and also drove significant growth in various business formats such as transportation, catering, and accommodation. Nowadays, Sanya another 5A-level state-owned scenic spot, Sanya Small and Cave Heaven Tourism Zone, will be open for free on October 1, 2022, to benefit the people and achieve the continuous improvement of Sanya's beauty index, happiness index and tourism "visibility".
This is a measure of benefiting the people by Sanya giving back to all citizens and tourists. It is a vivid portrayal of the concept of "returning the scenery to the people" and "returning the green to the people", and an active exploration of the high-quality development of the tourism industry, and another powerful practice of creating a benchmark for happiness in Sanya.
The Sanya Small and Cave Heaven Tourism Zone, which is open for free this time, is a cultural symbol and historical memory of Sanya City , and is also one of the earliest tourist attractions developed by Hainan Island . The Big and Big Cave Heaven was founded in the Chunyou period of the Southern Song Dynasty. It has a history of more than 800 years and enjoys the reputation of "the first famous landscape scenic spot in Qiongya in 800 years".
In recent years, the Big and Big Cave Tourism Zone has deeply explored the consumption potential of the tourism market, enriched and optimized tourism products, and launched a series of boutique tourism packages to provide more diverse choices for different consumer groups. On the one hand, we will strive to explore new services that are more scientific, more humane and more attractive, carry out full-process service upgrades, target the secondary consumption of the target group, carry out immersive product supply, personalized service design, and intelligent service transformation, realize resource complementarity, function sharing and a virtuous cycle, and accelerate the transformation, innovative development and characteristic development of scenic spots; on the other hand, relying on scenic spot design and innovative lifestyles, comprehensively improve the appearance, temperament, scenes and content of the scenic spots. Deepen the in-depth connection between scenic spots and changes in lifestyles and tourism consumption between citizens and tourists, enrich the composition of industrial elements of "food, housing, transportation, travel, shopping, and entertainment", and create an ultimate experience for citizens and tourists.
continuously utilizes technical support such as the Internet of Things, cloud computing, and systematically integrates and develops tourism resources and information services, drives the upgrading and transformation of the tourism industry, and strives to move forward in the direction of tourists' "smart experience", scenic spots' "smart management", industry's "smart transformation" and consumption's "in-depth exploration". Ensure that on the basis of the original national 5A-level tourist attractions, the service quality will only increase but not decrease. The free opening of the small and small cave heaven tourism area is not only an important measure to implement the relevant decisions and deployments of the provincial party committee and government, but also an important measure to boost tourism consumption and help the revitalization and development of the tourism market.
At present, Sanya has entered the normalized epidemic prevention and control management, insisting on "holding an umbrella with one hand and working with the other hand", and efficiently coordinate normalized epidemic prevention and control with economic and social development. Sanya's tourism and cultural industry focuses on epidemic prevention and control on the one hand and production and operation on the other hand, further expanding tourism consumption space, building new tourism consumption formats, and promoting the transformation and upgrading of the tourism industry, so that citizens and tourists can come and feel at ease and travel comfortably.
The blue sea and coconut forest are in the winding paths, and the cave and fairyland are free to travel. The Sanya tourism and cultural industry has been practicing internal skills and innovating services, focusing on building a healthy, prosperous, civilized, orderly and safe tourism and leisure system, improving various leisure spaces and facilities, providing citizens and tourists with more fulfilling, richer and higher-quality tourism products, making tourism and leisure a way of life, and bringing everyone a better "poetry and distance".
On this opportunity, I sincerely invite all citizens and tourists to become the first batch of guests to be open for free on Sanya’s Big and Small Cave Heaven Tourist Area on National Day. Thanks!
Deputy Minister of the Municipal Party Committee Propaganda Department and Director of the Municipal Government News Office Zhang Zhiqun:
Thanks to Mr. Yan Lianyong for his introduction. Next, we enter the reporter's questioning session. Please inform the media organization before asking questions and raise your hand to signal.
People's Daily Reporter: The eighth provincial Party Congress proposed to improve and improve the Sanya economic circle and build an international tourist destination. Luhuitou Scenic Area, a subsidiary of Sanya Tourism Group, . After the small and small cave heaven tourism areas have successively canceled tickets and implemented free admission, what new measures will Sanya take to promote the transformation and upgrading of the tourism industry, and what tourism products will be launched to activate the consumption potential of the tourism market.
Deputy Director of Sanya Tourism, Culture, Radio, Film and Television and Sports Bureau Meng Xuyan:
Thanks to this reporter friend for his question. As Luhuitou Scenic Area and Dadongtian Tourism Zone cancel their tickets and implement free admission, Sanya Tourism Scenic Area will enter a new development stage led by core resources, special products, innovative gameplay and high-quality services.
Next, we will coordinate the planning and promotion of the construction of the "five-in-one" system of the tourism and cultural industry, and promote the transformation and upgrading of the tourism industry and high-quality development.
is institutionalization. Establish and improve various regulations and systems in the tourism and culture industry, and timely formulate corresponding management regulations for emerging tourism formats such as maritime tourism, low-altitude flight, and escape room, to ensure that industrial development is coordinated and adapted to the guarantee of institutional elements, effectively improve the level of tourism governance according to law, optimize the business environment, and improve supervision efficiency.
The second is patterning. insists on using culture to shape tourism and promoting culture with tourism, and explores a new model of integrated development of the cultural, sports and tourism industry integrating sports and tourism industries with sports events + cultural activities + tourism festivals. Promote and improve the new mechanism for the governance of the tourism industry "Government + Tourism Industry Association Federation + Professional Association + Quality Insurance Association" to improve the level of industry self-discipline. Build a new multi-level modern tourism consumption system driven by core elements, and increase the supply of special tourism products such as vibrant marine tourism, fashionable shopping tourism, sports and leisure tourism, medical and health tourism. Expand new paths of consumer-centric marketing and promotion. Increase efforts to promote key target consumer markets, improve the integrated working mechanism of consultation meetings + industrial investment promotion + marketing promotion, rely on the big data platform, take the public's tourism consumption needs as the core, strengthen online and offline linkage, and carry out customer-oriented precise marketing.
The third is dataization. Accelerate the construction of the smart tourism supervision service system with "1 base 1 platform 3 center 3 systems", realize "full coverage of supervision objects, full system of supervision content, three-dimensional supervision means, and standardized supervision processes", and further improve the modernization level of tourism governance system and tourism governance capabilities.
4 is industrialization. makes efforts from both supply and demand, accelerate the development of world-class tourism consumption industry clusters, focus on implementing the "Double Ten Project" of ten types of tourism projects, ten types of activities and events, create a number of high-quality tourism products and influential event brands, and promote the high-quality development of sub-built formats such as wedding tourism, rural tourism, marine tourism, health tourism, parent-child tourism, duty-free shopping and other sub-built formats, and form a new industrial pattern with full-region linkage, reasonable layout, outstanding advantages and distinctive characteristics.
5 is positionalization. Strengthen the construction of party building positions in the tourism and culture industry, and strengthen the strength of the Party Committee of the Sanya tourism and culture industry and the Party branches of various professional associations. During the 0801 epidemic, all party members of the Party branches of the tourism and culture industry rushed to the front line, working day and night, and fully playing the role of a fortress in the tourism and culture industry, contributing to Sanya's victory in the battle against the epidemic. Next, we will strengthen the party building position in the tourism and cultural industry, absorb more outstanding tourism talents, and inject party building power into the high-quality development of the tourism and cultural industry.
Sanya Daily reporter: Sanya Small and Small Cave Heaven Tourism Zone is the first batch of 5A-level tourist attractions in the country. After it is opened for free, what good tourism products and projects have the scenic spots prepared? What activities will be prepared next to further enhance the experience of citizens and tourists? How are the tourists entering the park different from before?
Deputy Secretary of the Party Committee and General Manager of Sanya Tourism and Culture Group Mei Kaizhi:
Thanks to this reporter friend for his question. As the first 5A-level tourist attractions in the country, Sanya Dadongtian Tourism Zone has a unique landscape, a long history and profound culture. It is known as "the first scenic spot in Qiongya in the past 800 years." After diversified and innovative quality improvement and upgrading, it has now become a comprehensive tourist resort integrating coastal leisure, wedding photography, popular science research, aerial tourism and sea sports. After the scenic spot is open for free, we will adhere to the principle of "holding an umbrella with one hand and working with the other", strictly implement various measures for epidemic prevention and control, connect mountains and seas, continuously enrich scenic spot play projects, improve product supporting facilities, and enhance the interaction and experience of citizens and tourists through different forms of themed activities. At the same time, we will simplify the convenient entry process to the greatest extent and launch a combination of safety guarantees, product upgrades, and service quality improvement.
(I) New projects and new products:
New customized specialty catering products are added to create an immersive Han and Tang wedding ceremony hall. Diving, motorboat , sightseeing boats, helicopters and other sea, land and air travel projects will also greatly enrich the play experience of citizens and tourists. The Xiaoyuewan RV Camp, which is about to be put into operation, is equipped with accommodation formats such as RV courtyard, Starry Sky Bubble House, Xunju Shell, Fantasy Crystal Ball and Nebula Tent, and is committed to creating a one-stop service comprehensive campground with a great sea view vacation experience.
(II) In terms of special cultural activities:
Small and small cave heaven tourist area will be open for free on October 1, and will carry out a series of people-friendly activities "Seeing mountains and seas again with a different cave heaven" will be carried out. During the National Day, interactive experience activities such as Yazhou Food Street, Chai Dance , Tai Chi Fan , Tai Chi , Tai Chi , Tai Chi , Dragon Dance will be carried out in combination with Hainan folk culture, Yazhou food culture, and scenic spot characteristic culture. At that time, citizens and tourists will enjoy the beautiful scenery, taste culture, enjoy food, and talk about the festival in the big and small caves, and spend a pleasant travel time.
(III) Admission method and process:
Citizens and tourists can search for "Sanya Small and Small Cave Heaven Tourism Zone" through online platforms such as WeChat, Meituan , Alipay , click on the "0 Yuan Ticket Purchase" link, make a real name 30 minutes in advance, and enter the park with their ID card and other valid documents after the appointment is successful. You can also check the entry into the park by scanning the code on site at the scenic spot ticket window and verifying it with your ID card and other valid documents. If citizens and tourists have related questions, they can also consult via phone number 0898-88830188 or the scenic spot WeChat official account, and the staff will serve you as soon as possible.
Re-see the wonders of mountains and seas, and meet in the cave heaven and blessed land. Sanya Big Cave Heaven Tourist Area will bring you a comfortable and comfortable gaming experience with the most beautiful scenery, the latest products and the best services. On October 1, we met with Sanya Big Cave Heaven Tourist Area. Thank you everyone.
Hainan Daily Reporter: In the upcoming winter tourism peak season, the free opening of Sanya's large and small cave heaven tourism area is a major innovative measure for Sanya to focus on host and guest sharing. What other specific measures will be taken to promote the development of the winter tourism peak season?
Party Secretary of Sanya Tourism Promotion Bureau Wu Xiaolin:
Thanks to this reporter for asking questions. This time, the , the large and small cave heaven scenic spots are open for free, which is another important measure for the development of Sanya's tourism industry after the free opening of Luhuitou Scenic Area. Continuously deepening the concept of host-guest sharing urban tourism is also a demonstration of the determination to open Sanya and happy Sanya to build an international tourist destination. At present, the Sanya Tourism Promotion Bureau is actively connecting tourism-related enterprises to accelerate the process of tourism promotion after the epidemic, plan multiple benefits and product experiences for everyone, and actively prepare for the upcoming peak tourist season.
On the one hand, we will carry out the benefits to the end. The peak season market is coming soon. For the air tickets and hotel prices that tourists care about, the Sanya Tourism Promotion Bureau will launch a series of marketing and promotion activities for tourists across the country. Visitors can receive air tickets and hotel discount subsidies of different amounts provided by the Sanya Municipal Government through various channels and methods, and feel the real "benefits". At the same time, we will continue to launch a variety of special air travel packages such as discounted air tickets, duty-free shopping, hotel accommodation, and special gameplay for routes in different regions, providing tourists with cost-effective product choices.
On the other hand, go out with the product and let the market come in. The Sanya Tourism Promotion Bureau will continue to organize tourism-related enterprises in the Sanya Economic Circle, and bring products to enter the key source markets of the Greater Bay Area, , East China, North China and other regions. Through different forms of tourism promotion activities, build a communication bridge between tourism-related enterprises and purchasers, promote tourism-related enterprises to develop more market-worthy products, promote product investment in potential markets with high demand, and make the entire market "live". At the same time, we will also plan to join hands with mainstream media and new media representatives across the country (including Hong Kong and Macao) to carry out an inspection activity with the theme of "Reunion of Sanya and Meet the Journey", so that the tourism resources and brand image of Sanya can be spread to more audiences and tourists with popular and distinctive content.
In addition, we will take the opportunity of free tickets in scenic spots such as Luhuitou and Dadongtian to continue the "host and guest sharing" concept throughout this year and enrich Sanya's local cultural and tourism activities. From the fourth quarter to the first quarter of next year, the theme market, the closing ceremony of the "Shendong Sanya" Urban Tourism Festival and the New Year's Day and Spring Festival series of activities will be carried out one after another, and related work is already being prepared. Our various measures will be carried out around the needs of citizens and tourists. While doing a good job in normalizing epidemic prevention and control, it will provide convenience for tourists to travel, enrich tourists' vacation experience in Sanya, and let everyone experience a more fun and dynamic Sanya.
The mountains and seas are all safe, and people are healthy! We look forward to meeting you again in Sanya at 18 degrees north latitude.
Deputy Minister of the Municipal Party Committee Propaganda Department and Director of the Municipal Government News Office Zhang Zhiqun:
Today's question session ends here. Thank you to the 4 publishers, thank you to all media reporters, and thank you to netizens and viewers who watched the press conference.
Free opening of small and small cave heaven tourist attractions is a festival gift for Sanya in order to thoroughly implement General Secretary Xi Jinping’s “people-centered” development concept, actively explore new models of scenic spot operation and management, promote the transformation and upgrading of Sanya’s post-epidemic tourism industry, and continuously develop diversified, universal and equalized tourism consumption products. On the occasion of the people of the whole country celebrating the National Day, it will be greener and the scenery will be returned to the people, and will be presented to the people, share the achievements of Sanya’s tourism industry development, and continuously meet the people’s growing needs for a better life. The scenic spots are open for free, but the management service standards will only increase and not decrease. Please continue to pay attention to the development of Sanya's Big and Big Cave Heaven Tourism Scenic Area and Sanya's tourism industry, strengthen the relevant publicity and reporting on the free opening of Sanya's Big Cave Heaven Tourism Scenic Area, and help us warmly invite tourists to come to the Big Cave Heaven Tourism Scenic Area, which is known as the "No. 1 scenic spot in Qiongya in 800 years", to experience the Taoist culture of the southernmost part of the motherland, go to the top of Luhuitou Mountain to watch the clouds rolling and unfold, and listen to the beautiful and charming love story; take the waves and play on the Sanya Bay , and let go of the beautiful and free mood. Thanks!
Re-see the wonders of mountains and seas, and meet in the cave heaven and blessed land. Sanya Big Cave Heaven Tourist Area will bring you a comfortable and comfortable gaming experience with the most beautiful scenery, the latest products and the best services. On October 1, we met with Sanya Big Cave Heaven Tourist Area. Thank you everyone.
Hainan Daily Reporter: In the upcoming winter tourism peak season, the free opening of Sanya's large and small cave heaven tourism area is a major innovative measure for Sanya to focus on host and guest sharing. What other specific measures will be taken to promote the development of the winter tourism peak season?
Party Secretary of Sanya Tourism Promotion Bureau Wu Xiaolin:
Thanks to this reporter for asking questions. This time, the , the large and small cave heaven scenic spots are open for free, which is another important measure for the development of Sanya's tourism industry after the free opening of Luhuitou Scenic Area. Continuously deepening the concept of host-guest sharing urban tourism is also a demonstration of the determination to open Sanya and happy Sanya to build an international tourist destination. At present, the Sanya Tourism Promotion Bureau is actively connecting tourism-related enterprises to accelerate the process of tourism promotion after the epidemic, plan multiple benefits and product experiences for everyone, and actively prepare for the upcoming peak tourist season.
On the one hand, we will carry out the benefits to the end. The peak season market is coming soon. For the air tickets and hotel prices that tourists care about, the Sanya Tourism Promotion Bureau will launch a series of marketing and promotion activities for tourists across the country. Visitors can receive air tickets and hotel discount subsidies of different amounts provided by the Sanya Municipal Government through various channels and methods, and feel the real "benefits". At the same time, we will continue to launch a variety of special air travel packages such as discounted air tickets, duty-free shopping, hotel accommodation, and special gameplay for routes in different regions, providing tourists with cost-effective product choices.
On the other hand, go out with the product and let the market come in. The Sanya Tourism Promotion Bureau will continue to organize tourism-related enterprises in the Sanya Economic Circle, and bring products to enter the key source markets of the Greater Bay Area, , East China, North China and other regions. Through different forms of tourism promotion activities, build a communication bridge between tourism-related enterprises and purchasers, promote tourism-related enterprises to develop more market-worthy products, promote product investment in potential markets with high demand, and make the entire market "live". At the same time, we will also plan to join hands with mainstream media and new media representatives across the country (including Hong Kong and Macao) to carry out an inspection activity with the theme of "Reunion of Sanya and Meet the Journey", so that the tourism resources and brand image of Sanya can be spread to more audiences and tourists with popular and distinctive content.
In addition, we will take the opportunity of free tickets in scenic spots such as Luhuitou and Dadongtian to continue the "host and guest sharing" concept throughout this year and enrich Sanya's local cultural and tourism activities. From the fourth quarter to the first quarter of next year, the theme market, the closing ceremony of the "Shendong Sanya" Urban Tourism Festival and the New Year's Day and Spring Festival series of activities will be carried out one after another, and related work is already being prepared. Our various measures will be carried out around the needs of citizens and tourists. While doing a good job in normalizing epidemic prevention and control, it will provide convenience for tourists to travel, enrich tourists' vacation experience in Sanya, and let everyone experience a more fun and dynamic Sanya.
The mountains and seas are all safe, and people are healthy! We look forward to meeting you again in Sanya at 18 degrees north latitude.
Deputy Minister of the Municipal Party Committee Propaganda Department and Director of the Municipal Government News Office Zhang Zhiqun:
Today's question session ends here. Thank you to the 4 publishers, thank you to all media reporters, and thank you to netizens and viewers who watched the press conference.
Free opening of small and small cave heaven tourist attractions is a festival gift for Sanya in order to thoroughly implement General Secretary Xi Jinping’s “people-centered” development concept, actively explore new models of scenic spot operation and management, promote the transformation and upgrading of Sanya’s post-epidemic tourism industry, and continuously develop diversified, universal and equalized tourism consumption products. On the occasion of the people of the whole country celebrating the National Day, it will be greener and the scenery will be returned to the people, and will be presented to the people, share the achievements of Sanya’s tourism industry development, and continuously meet the people’s growing needs for a better life. The scenic spots are open for free, but the management service standards will only increase and not decrease. Please continue to pay attention to the development of Sanya's Big and Big Cave Heaven Tourism Scenic Area and Sanya's tourism industry, strengthen the relevant publicity and reporting on the free opening of Sanya's Big Cave Heaven Tourism Scenic Area, and help us warmly invite tourists to come to the Big Cave Heaven Tourism Scenic Area, which is known as the "No. 1 scenic spot in Qiongya in 800 years", to experience the Taoist culture of the southernmost part of the motherland, go to the top of Luhuitou Mountain to watch the clouds rolling and unfold, and listen to the beautiful and charming love story; take the waves and play on the Sanya Bay , and let go of the beautiful and free mood. Thanks!
