Apple 's iPhone 14 series has officially started pre-sale on September 9. It has been nearly a month since the pre-sale, but the last iPhone 14 Plus has not officially launched yet. Although
has not been launched yet, the popularity of the iPhone 14 series has declined, and only iPhone 14 Pro series is still relatively popular. The main reason is that the iPhone 14 and 14 Plus are similar to the iPhone 13 series in terms of configuration, so the value retention rate of the iPhone 14 series is much lower than that of the previous generation.
Recently, research institution SellCell analyzed the average exchange value of more than 40 recyclers, and concluded that compared with the same period last year, the depreciation of iPhone 14 is more than twice that of iPhone 13.
data shows that in the same 10 days after the launch, the depreciation rate of iPhone 14 and iPhone 14 Plus was twice that of iPhone 13 and iPhone 13 mini.
Specifically, the depreciation rate of iPhone 14 reached 38.4%, while the depreciation rate of iPhone 13 last year was 18.2%. Even the iPhone 13 mini that was cut off by Apple was only 20.3% during the same period.
and even iPhone 14 Plus have depreciated before it has started selling, with an expected depreciation rate of 38.6%, the highest in the past two years.
The more popular iPhone 14 Pro is also depreciating at a high rate of more than 30. Only the iPhone 14 Pro Max has a depreciation rate of less than 20%, which is lower than the iPhone 13 Pro Max.
Outside analysis mainly causes the modification problem because the configuration and price of iPhone 14 and 14 Plus are not balanced enough. The configuration of iPhone 14 Plus and iPhone 14 are basically the same as that of iPhone 14, and they are not far from the previous generation. The screen is a little larger, but the price from 6,999 yuan is approaching iPhone 13 Pro. Rather than buying the iPhone 14 Plus, you might as well add some money to buy the stronger iPhone 13 Pro.
Recently, there is also a product supply tracking agency that compared with the iPhone 13 Pro, the demand for iPhone 14 Pro models is still very large, and the demand for iPhone 14 is weaker than that of iPhone 13.
JP Morgan Analysts released Sunday's Apple product availability tracking report, similar to the previous week, with strong demand for Pro models and weak demand for non-Pro models.
However, some analysts believe that as the iPhone 14 Plus launch date approaches October 7, the delivery time of this model has begun to extend, and in most regions except the United States, the first launch date has exceeded. JPMorgan believes that the sign is showing that the model is gaining popularity among consumers as the launch date approaches.
As the most popular iPhone 14 Pro series of this generation, its iconic function is "Lingdong Island", which brings a new hole-punching screen and UI interaction system.
Regarding this feature, Craig Federighi, senior vice president of software engineering at , Apple, said in an interview recently that this feature represents the first major user experience change for iPhone since , iPhone X, five years ago.
"This is probably the first major operational change in the five years since the iPhone X was launched. Five years ago, the iPhone X removed the Home physical buttons, which fundamentally changed the various ways of operating the iPhone, such as how to unlock the lock screen, how to return to the home screen, how to switch apps. The new feature also changed the appearance of the iPhone, and it made me think again about how to run multiple apps, notifications, and how to manage the ongoing behavior of the backend. It was a very exciting challenge for us to integrate what is happening on the iPhone into this small interactive place," said Craig Federighi. Although
says so, Lingdong Island’s reputation among users is not considered good. Some Apple's own applications do not adapt, let alone most third-party applications. Whether they can adapt and whether they will adapt depends on the mood and speed of the developer.
. Regarding whether Apple will return Touch ID to iPhone in the future, a new report by well-known Apple whistleblower Mark Gurman said that Apple has tested the under-screen Touch ID in recent years, but Touch ID will not return to iPhone 15 or other flagship models in the future.
Mark Gurman also said that over the past few years, Apple has been discussing bringing the Touch ID back to the high-end iPhone, and has tested the under-screen Touch ID, considering applying it to the power button, Face ID will continue to exist, but it will not return to the iPhone.
