Source: Lin'an News Network
Lin'an District, as one of the first batch of pioneering institutions for the joint construction of rural revitalization demonstration provinces in the ministry and provinces, has focused on the construction of large gardens in the province, adhered to the priority development of agriculture and rural areas, continued to comprehensively deepen reforms, amplified the advantages of "two in and two rounds", gathered various resource elements into the countryside, further stimulated the vitality of rural development, and made every effort to create the "Lin'an sample" and "Lin'an experience" for rural revitalization in the province.
According to statistics, since this year, our district has built 4 demonstration village scenic spots, achieved 10 projects, driven 300 million yuan in social investment, implemented 26 special projects for science and technology commissioners, promoted more than 40 new agricultural technologies, trained 43,800 farmers, and attracted more than 200 young people returning to their hometowns to "double innovation" and more than 600 new local talents.
Tuankou Town Badu Old Street
Tianmuyue Rural Scenic Area
Rural Operation Scenic Area becomes "money view"
November 13, the hot spring tuankou demonstration village scenic area was officially completed and opened to the public.
Walk into Badu Old Street, Tuankou Town, Changhua Bamboo Weaving Museum witnesses the ingenuity of old craftsmen, the old tailor shop tells the youth stories of generations, Grandpa Tofu House continues to exude a familiar smell... "The completion of the demonstration village scenic area has brought major development opportunities to Tuankou, and it is also an important measure for Tuankou to continuously improve the living environment of towns and villages and enhance the competitiveness of the town with the help of project construction." Cai Jie, deputy secretary of the Party Committee and mayor of Tuankou Town, said in an interview that the intervention of the operators of the village scenic area has given the town more vitality.
In September last year, Hangzhou Yunzhique Industrial Co., Ltd., with Zhang Xiaoyun as the core, signed a cooperation agreement on the operation and management of village scenic spots with the heads of Tuankou, Yingfeng and Sanlian in Tuankou Town. Yunzhique acted as the market entity to operate Tuankou Tourism Town and Hot Spring Tuankou Demonstration Village Scenic Scenic Spot. After the operator settled in and operated, the concept of off-peak season in the Wenquan Tuankou Village Scenic Area has gradually weakened, and gradually moved towards the Xinrong Avenue where "all seasons are all in the season, and off-season is not slow".
After "living" in Tuankou Town, Zhang Xiaoyun took the hot spring vacation as the core and built the "Wu Yuequan in Tuankou, 13 miles of Wudu, 13 miles of Badu, 13 miles of four rivers return to Mingtang, and intangible cultural heritage spread to all directions" as the theme. "We fully draw on the advantageous resources of the 13 villages in Tuankou Town, integrate and cultivate the 'Badu Shisanli Style Center Street', and integrate intangible cultural heritage, new agriculture, ecological pastoralism, time-honored handicrafts, traditional snacks, etc.." Zhang Xiaoyun said that according to the "front shop and back shop" layout, an integrated visit, feeling and experience platform is created, giving tourists a simple feeling of "homesickness destination, spiritual habitat".
has successively completed the implementation and development of a series of business formats such as mid-to-high-end homestays, leisure tea bars, intangible cultural heritage hot painting experience hall, Grandpa stone mill tofu workshop, Tuankou Shisanwei Folk Restaurant, to planning and launching red-haired lion-derived cultural and creative products, as well as Hongling black tea, snow-mounted rice, Sanlian Soufen, Changhua tofu dried tofu and other sentimental souvenirs, to the establishment of a rural cook party and the establishment of a small "Badu Alley" homestay cluster in Tuankou. Each effective operation method has brought vitality and infinite possibilities to this single land of product.
According to statistics, this year, the number of tourists received by Wenquan Tuankou Village Scenic Area reached 46,000, and the tourism revenue exceeded 26.8 million yuan.
In fact, this is not the first time Zhang Xiaoyun has been a rural operator. As early as 2014, Lin'an Tourism Distribution Center Co., Ltd., where Zhang Xiaoyun is located, had cooperated with Yangxi Village, Qingliangfeng Town. Relying on the Lang Clan Ancestral Hall, Han Shizhong’s Tomb, etc., they jointly developed the “Zhongxiao Academy” course, attracting more than 10,000 students to visit each year and experience the culture of loyalty and filial piety.
In early 2017, in order to create a Zhejiang all-round tourism demonstration city, Lin'an began to integrate beautiful villages and create village scenic spots. In order to make the countryside look beautiful and develop more beautifully, the District Culture and Tourism Bureau innovatively proposed the concept of "market-oriented operation of village scenic spots". According to Chen Weihong, deputy director of the District Culture and Tourism Bureau, the starting point of this concept is to form a new urban and rural partner operation model in which operators are "protagonists", village collectives and villagers are "masters", expert teams are "masters", and governments are "waiters", and difficult problems such as government "maintaining big contracts and taking over construction", village collectives "laiders conducting operations", and operators "make quick money in the short term"."It also allows a group of capable, platform, resources and sentimental people to return to the countryside and act as the "second village committee", and they are responsible for the creation of tourism products and the organize of theme activities, etc., to form a rural business format with certain profitability, and the final income is divided according to the company's shares." Chen Weihong said that at the end of each year, the district will also organize third-party institutions to conduct performance appraisals, and rewards ranging from 200,000 to 1 million yuan for rural operators who pass the appraisal.
Chapter Xiaoyun is because of the good achievements of Yangxi Village's collective economy doubled and farmers' income increased by more than 20% in the annual assessment that he took on the heavy responsibility and became the operator of the 3 villages of Tuankou Town.
In addition to the three villages in Tuankou Town, there are also Shuangmiao Village in Taiyang Town, Yueliangqiao Village in Tianmushan Town, Shimen, Longshang, Dashan Village in Gaohong Town... A total of 14 operators in the district have completed cooperation contracts with 22 villages collectively, helping the village collective to achieve an increase of 19.62 million yuan in income and an increase of 2,400 yuan per capita income for villagers. Their entry not only brought funds and talents, but also turned rural resources into capital and made rural industries "live".
Reform Integration Resources to Capital
Speaking of Gaohong Town in the past, the scenery was beautiful, but the mountains were high and the road was far away; when talking about Gaohong Town in the present, what popped up in my mind was the "Longmen Secret Realm", a place that combines "poetry and distant places".
The report of the 19th National Congress of the Communist Party of China proposed a rural revitalization strategy. One of the paths is to inherit, develop and improve agricultural civilization, and take the path of prosperity of rural culture. So, how can this path be taken? "Longmen Secret Realm" gives a good answer. In the construction of village scenic spots, the "Longmen Secret Realm" empowers "resources to capital" through reform.
Like many remote villages, the "Longmen Secret Land" in the past also had problems such as the lack of blood-making function of the village collective economy, insufficient growth momentum for farmers' income, and unfast transformation of agricultural and related industries.
In 2018, Zhejiang Province carried out pilot work on the construction of integrated demonstration zones for rural comprehensive reform, and selected 6 districts, counties (cities) in the first batch. The Longmen Secret Village Scenic Area became the only pilot project in Hangzhou. With the creation of village scenic spots, our district has seized the opportunity of reform and deeply implemented the concept of "green water and green mountains are gold and silver mountains". Focusing on the development goals of "ecological livability, villages and people are rich, and industrial revitalization", it has implemented the "12+X" reform integration project in four aspects, including ecological protection, empowerment and energy revitalization, industrial development, and social governance in the "Longmen Secret Land", and has embarked on a new path for rural revitalization.
Through reform integration, the environment is better and the villages are beautiful. It also revitalizes the sleeping rural resources and has the confidence to attract industrial and commercial capital to participate in rural revitalization. For example, Long Shangxing B&B is made by renovating idle farm houses. It was opened during the National Day in 2018. Business was booming as soon as it opened, with 10 rooms almost full of customers every day. The investor who is rising in the ridge is Lou Min, a native of Gaohong Town. Her initial idea was very simple: she hoped to drive local agricultural products sales through homestays.
Talents, projects and funds are the top priority in the operation of village scenic spots. "How to transform a beautiful environment into a beautiful economy and improve the self-profitability of village scenic spots has become the most urgent problem that needs to be solved." According to the relevant person in charge of Gaohong Town, the town strengthened the leadership of party building and established a joint party branch of "two in and two rounds", gathering various forces such as party members, local elites, ordinary villagers, non-governmental organizations, social groups, industrial and commercial capital to the "Longmen Secret Realm", so that the "two in and two rounds" can be implemented and effective.
In 2017, with years of experience in deep cultivation of cultural and creative enterprises and understanding of their hometown, Lou Min stood out from dozens of candidates and became the "big butler" of the three villages. Over the past three years, Lou Min has invested more than 60 million yuan to acquire or rent idle resources in many villages such as Shimen Old Supply and Marketing Cooperative, Shimen Nursing Home, Shimen Old Street, Longshang Village Wooden Flour Factory, Dashan Village Ancient Terraces, Jinjuwu Chrysanthemum Base, etc., and develop rural characteristic tourism. In addition, she also created a shared mall to allow villagers to participate in the sharing economy. Since the village scenic spot was opened, it has directly driven more than 100 villagers to find employment and increased the village's collective income by more than 200,000 yuan.
As of now this year, the Longmen Secret Land demonstration village scenic spot has received more than 400,000 tourists, an increase of 61.2% year-on-year, and the total tourism revenue is more than 18 million yuan, an increase of 78.8% year-on-year.
Gaohong Town "Longmen Secret Realm"
Production Village Integration Qingshan becomes Jinshan
In Taihuyuan Town Fruit bamboo shoots modern agricultural park, Hengxu Village villager Yu Qingyun is working in the land. Yu Qingyun is an old bamboo shoot farmer who has planted thunder bamboo shoots for more than 30 years ago. A few years ago, under the guidance of technicians, he tried to cultivate fruit bamboo shoots in more than acre of land at home. Unexpectedly, his annual income doubled. "Fruit bamboo shoots are a good thing." Yu Qingyun smiled and said, the person in charge of the Fruit Bamboo Modern Agricultural Park in Taihuyuan Town is Lin Hanliang. In recent years, he has driven villagers to increase their income and become rich through the "company + base + farmer" model. The company transferred 1,000 acres of forest land from more than 200 farmers at a rent of 1,000 yuan per acre per year to grow the company's carefully cultivated specialty fruit bamboo shoots. Villagers can work at the base or grow fruit bamboo shoots themselves. The company will provide free technical guidance.
"Of course, fruit bamboo shoot planting is just a part of the industrial park. We have also fully tapped the advantages of ecological resources such as reservoirs, lawns, bamboo forests, etc., providing leisure experiences such as bamboo shoot digging, popular science, sightseeing, fishing, and parent-child travel, so as to achieve the integrated development of agriculture and tourism." Lin Hanliang introduced his "blueprint" to reporters.
Fruit Bamboo Modern Agricultural Park, as one of the nine major parks, is also a microcosm of Taihuyuan's provincial rural industrial integration development demonstration park. In 2018, Taihuyuan created a provincial modern agricultural park, and in 2019, it created a provincial rural industrial integration development demonstration park. Over the past two years, the town has focused on the construction of the "two parks". In accordance with the development idea of "strengthening the primary industry, improving the secondary industry, revitalizing the tertiary industry, and integrating the tertiary industry", it has taken the creation of the entire bamboo shoot industry chain and the integrated operation of the entire scenic spot as the main line, and has used brand sharing such as "Tianmu Lei bamboo shoots", "Red Leaf Guide", and "Taihu Yuanshanju" as a link to achieve the integrated development of the first, second and third industries in rural areas.
"In the construction of the two parks, we focus on building a pattern of 'inducing talents with production, promoting production with talents, and integrating production and talent'. By attracting talents to return to their hometowns, we can let the local sages play their expertise and help industrial development. At the same time, we attract and encourage outstanding young people to return to their hometowns to start businesses." A relevant person in charge of Taihuyuan Town said that the boutique homestay, Yunqi Maple Forest, is a typical example of young people returning to their hometowns to start businesses.
Yunqi Fenglin B&B is located under a 500-year-old ginkgo tree in , . The owner of the homestay is Luo Yunyan, a young man born in the 1980s. She is a native of Zhinan Village. She was originally engaged in hotel management in Hangzhou. Starting from 2015, she was careful and found that the roads in the village had become cleaner, the water became clearer, and the environment was no longer so messy, so she had the idea of returning to her hometown to start a business. "My parents used to run a farm stay, but now they are old. If I could find a job at home, I could still accompany them." Luo Yunyan said, not to mention that Zhinan Village has long become an internet celebrity village, and a large number of tourists come here every year. She is confident in developing a homestay.
In 2017, Luo Yunyan returned to the village and designed and supervised the worker himself. She spent more than a year and invested 1.5 million yuan to transform the idle house and the farmhouse that she had been operating for more than ten years into a homestay. In August 2018, "Yunqi Maple Forest" opened. In August this year, two full years after the B&B opened, all the 1.5 million yuan investment invested by Luo Yunyan has recovered.
Under the guidance of beautiful villages and village scenic spotization, "Internet celebrity" villages such as Zhuan Village and Baisha Village shine, attracting more and more young people to return to their hometowns to start businesses. In the past two years, more than a dozen young people like Luo Yunyan have gone home to run homestays in Jinan Village alone, and many of them are college students. Some young people are on their way home.
Their return has enabled the homestay economy to develop with high quality towards the goal of clustering, standardization, branding and integration, and has launched the regional brand of "Taihu Yuanshanju". In 2019, the three major scenic spots of Taihuyuan, , Shenlongchuan , and Dongtianmu received a total of 537,300 tourists, achieved ticket revenue of 17.684 million yuan, and farmhouses and homestays received a total of 2.097,300 guests, achieving operating revenue of 166 million yuan.
With the coordination of multiple departments, Taihuyuan's rural industrial integration development has achieved significant results, presenting a good situation of accelerated transformation and upgrading of agriculture, agricultural and forestry product processing industry achieving quality improvement and efficiency improvement, and tourism service industry continues to develop in depth.In this process, the villagers also completed the transformation from "selling mountains" to "selling ecology" and embarked on the road to becoming rich in green. In particular, the diversified income model of "transfer rent, earning salary in the park, earning cash in operation, and enjoying stocks" has greatly enhanced the farmers' sense of happiness and gain.
"The transformation of the economic development model not only enriches farmers, but also strengthens the collective. 20 villages have achieved the goal of total collective income of 300,000 yuan and operating income of 100,000 yuan, of which 13 villages have operating income of 200,000 yuan." The person in charge said that Taihuyuan Town will further integrate resource elements, promote agricultural supply-side structural reform, continuously deepen industrial integration efforts, and strive to create a demonstration model for rural revitalization.
Tianchi, Zhuannan Village, Taihuyuan Town, Tianchi,
Taihuyuan Town Provincial Rural Industry Integration Development Demonstration Park,
Picture/Provided by the District Party Committee Reform Office
