Recently, at the Tesla 2021 shareholders' meeting, Tesla CEO Musk announced his latest sales target: "Tesla sales will exceed 20 million vehicles in 2030." At the same time, Musk also announced Tesla's "five-step plan" to reduce costs, namely, battery design, battery factory construction, positive electrode materials, negative electrode materials, and vehicle integration. This means that Tesla's battery cost will be significantly reduced, and the price of the domestic hot-selling Model 3/Y is expected to be further reduced in the future.
Latest sales data show that Tesla China delivered 52,153 new cars in September, with an increase of more than 300% in the same and month-on-month period. Among them, Model Y is the most popular model of the brand, with sales of 33,033 units in September, becoming the champion of the SUV sales list in a single month. In terms of Model 3, sales of 19,120 units in the same month, up 68.8% from the same period last year, second only to Model Y.
The reason for the surge in both of its cars is largely due to the reduction in selling prices. In early July, Model Y launched a standard-endurance model priced at 276,000 yuan, which was 71,900 yuan lower than the dual-motor long-endurance version; at the end of July, the price of the Model 3 entry-end model was reduced by 15,000 yuan to 235,900 yuan. It is not difficult to see that this is an adjustment made by Tesla to the price of Model Y/3 for market considerations. In the future, with the implementation of the "Five-Step Plan", it is not ruled out that the prices of the two models will be further reduced to promote sales.
