In December 1973, the Shanghai Petrochemical General Factory of China was rebuilt with the pig shed of the 82nd Brigade of Jinwei Commune. The Shanghai Petrochemical General Factory Preparatory Headquarters was revered by later generations as the "Pig Mansion".
The restorative construction of "Pig Mansion" is shown by the Petrochemical people's inheritance of the hard-working entrepreneurial journey and the spirit of courage to struggle.
Repair work adheres to the principle of
"renovation is the same as before, so as to preserve the truth".
repairs the damaged parts of the building as they are.
should try to use raw materials, original processes, and original styles.
in order to achieve the original flavor, try to maintain its vicissitudes of history, and
restores the true face of history.
Overall protection of the surrounding historical environment,
restores the scene of Zhugongguan Park,
integrates the builder's spirit of struggle with the display and experience of historical culture and other activities.
is the core driving force for the sustainable development of the park.
Historical culture characteristics are not only reflected in the material space environment, but also intangible cultural spaces, such as folk customs, traditional operas, traditional crafts, etc.
is expressed through intangible forms, and often uses material space as a carrier and
to form a cultural space that blends tangible and intangible.
inherits intangible heritage and historical buildings as a whole.
takes the Zhu Mansion IP as the core,
explores a series of Zhu Mansion cores for centralized display,
allows the audience to deeply understand the connotation of Zhu Mansion and the spirit of petrochemical people.
sets up cafes and cultural and creative sales spaces, and
creates a leisure space for communication and rest in cultural IP.
VI system, guide system
brand logo consists of the outer contour and text of the main building outline outlined by straight lines,
is concise and recognizable.
At the same time, in order to allow viewers to get the ultimate experience from every unmarked design,
has designed a complete guide system for the park.
Customer name:
Shanghai Petrochemical
Service content:
Business planning, architectural design, landscape design,
Interior design
Creation date:
June 2019
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