When it comes to smart homes, those who know something will think of 2014.
That year was hailed as the first year of smart homes, because Apple released HomeKit in 2014 and Google also acquired Nest in the same year. After
5, today, both emerging Internet companies and traditional real estate companies cannot avoid smart homes.
Compared with the smart home penetration rate of up to 35% abroad, the domestic market is only 5% of the market penetration rate is coveted. The rapid advancement of 5G has allowed the industry to see the acceleration of the Internet of Things.
However, behind the beautiful concept and the 5% market penetration rate are also difficult developments for smart home entrepreneurs.
Yuan Yiqing, general manager of Zhejiang Ruizhi Intelligent Technology Co., Ltd., entered the smart home industry in 2010 and survived the two rounds of elimination in the market. Now, we look forward to waiting for a bigger opportunity to arrive as a smart home life designer and service provider.
This Saturday (August 3) , the 64th Entrepreneurship Sharing Conference of Southeast Business Daily will invite Yuan Yiqing, General Manager of Zhejiang Ruizhi Intelligent Technology Co., Ltd., to be a guest sharing session. Readers who are interested in the smart home industry are welcome to participate.
10 started its business and ushered in a new layout
June 16, 2019, a smart home life experience hall called Boke was opened in the Light Commercial Plaza of the Eastern New City City.
Walk into the experience hall, the lights gradually light up, and the soothing music welcomes you. The air conditioner temperature has been adjusted to the most comfortable 24℃-26℃ in the human body.
If you are watching a movie at home and friends come to visit, subtitles will pop up on the screen. When friends are welcomed, the movie will continue to be played automatically. If the movie has not been finished and the dinner is ready, the screen can automatically switch to the restaurant film and television equipment.
I want to rest at night, there is a gentle rest mode, and at bedtime, you can turn off all the devices you want to turn off with one click. If you are not used to the complete darkness, you can leave a dim floor lamp. As for refrigerators, washing machines, curtains and other home equipment, as long as you connect, you can achieve intelligence.
Boke Intelligence is a wholly-owned subsidiary of Ruizhi. This year, after Yuan Yiqing saw better development space in the market, the newly established company set up a new city outside the original Rainbow Building.
Smart Home, this is explained on Baidu Encyclopedia:
It uses residential as a platform and uses integrated wiring technology, network communication technology, security prevention technology, automatic control technology, audio and video technology to integrate facilities related to home life, build an efficient management system for residential facilities and family schedule affairs, improve home safety, convenience, comfort, and artistry, and realize an environmentally friendly and energy-saving living environment.
"The smart home that people generally understand is that lights, music, curtains, etc. can be automatically controlled, and then the home appliances and other equipment can be remotely controlled, but in fact it is not that simple.
Smart home is an integrated control system. Through the integrated system, the lighting, shading/blinds, security system, energy management, heating, ventilation, air conditioning system, signal and monitoring system, remote control, video/audio, large-scale home appliances, etc. of home and buildings are controlled, thereby creating a safe, healthy and pleasant living and working environment. System and product issues are also involved here." Yuan Yiqing introduced.
In terms of products, as for lighting, lighting is the most basic function of every smart home company, but it is still not good to adjust well.
Professionally, this involves issues such as smoothness, connection, and stability. From the intuitive feeling of consumers, how to light up layer by layer after entering the door can make people feel the most comfortable. Whether it can be maintained stable under weak lights, without shaking, and without flickering, the gap between different products can only be known after comparison.
, like curtain motor, can the sound be muted or even super silent? On the surface, the curtains are automatically and slowly unfolding, but the feeling of this process is different because the technical level behind it is different.
How to judge the quality of smart homes?
In Yuan Yiqing's view, whether it can be highly integrated and flexible is the key, and the ultimate goal is to make life more comfortable, including environmental monitoring of light, time, temperature, air quality (temperature and humidity), etc. In the existing environment, the environment optimization is achieved by executing various set commands.
"We do smart homes, just to make smart homes without worries. Therefore, we can position ourselves in the high-end market and can be tailored to customers' needs. The main products are international first-line brands, and other brands can also be configured as needed." In actual operation, Yuan Yiqing learned that the reason why smart homes have been popular for so many years is that in addition to price factors, customers' concerns about products are also one aspect. For example, customers will worry, if I installed a smart home in you, what should I do if the device breaks down in the future? If your company unfortunately goes bankrupt then, who will I go to?
"In fact, we also stepped on the product pit in the first one or two years of starting a business. At that time, the brand performance of the agent was unstable, and the customer responded poorly after installation. Even if it was replaced, there were still problems. Later, we decisively stopped cooperation with the brand. Even if some goods had been purchased, we would rather stop the losses than stop, otherwise the market would be more problems in the future."
It is precisely because of this experience that Ruizhi chose a high-end route in its later development path. The system uses the only international open standard "KNX system". As an international standard, brands within the alliance can achieve compatibility and mutual substitution. Even if there is a problem with one brand, other brands can be replaced.
Let the company survive first
In fact, in the past ten years, it has not been easy to rely on smart homes to expand the market. Although everyone believes that smart homes are a trend in the future, the days before the trend becomes reality are difficult.
For Ruizhi, being able to survive and develop in rounds of market reshuffle is closely related to Ruizhi's entry into the smart audio and video market. It is smart audio and video that feeds Ruizhi and gives it time to wait for the real trend of smart homes.
Before starting his business in 2010, Yuan Yiqing had two years of experience in the audio industry.
"I wanted to start a business in 2010. When I was choosing a direction, I saw the importance of intelligence from the government to the market. It was the World Expo. I remember that every day there were buses taking citizens to the World Expo to experience intelligence. I thought this was a direction, so I chose smart home and registered a company. Now, I thought, I was really young and motivated at that time. At the beginning, I didn’t even know where the market was, so I started a fearless entrepreneurship." After the establishment of the company, I chose to cooperate with products, scan real estate projects, find customers, and visit strangers. With my sincerity, I did sign several customers, but overall the effect was not good. During this period, the selected cooperative brand was not stable enough, and there were quality problems after installation. "I just thought that even if I lost a little, I could not fall into the dilemma of bad reputation from the beginning, so I decisively terminated the cooperation. Fortunately, the amount was not large and the loss was limited." Later, after many understanding, in 2012, the transformation was only made into KNX system.
From 2010 to 2011, there were few customers who actually did smart homes, but the market for audio and video studios was relatively stable, so the company turned its main business to smart video. However, there are also audio equipment markets, and they are even larger in scale. Why can Ruizhi gain the market?
"I thought at that time that we should have what others have, and we should have what others don't have. Everyone has equipment, and what we can do better is the acoustic environment."
In 2012, Shanghai Conservatory of Music held the first domestic indoor acoustic designer training class. After Yuan Yiqing learned the news, he decisively signed up to study, and learned a lot of professional knowledge in acoustics. Later, he went to Tsinghua University to receive acoustic training.
"To build an audio and video studio, we do not simply sell equipment to customers, but make overall plans, which was later highly recognized by customers."
According to Yuan Yiqing, the audio and video room consists of two parts: audio and video equipment and acoustic environment.
audio and video equipment includes audio equipment (speakers, amplifiers, decoders, sound sources) and video equipment (projectors, screens, video sources). The acoustic environment is the overall environmental design. People who know about it know that sometimes even three-point equipment and seven-point environments. No matter how high-end equipment does not have a good acoustic environment, it cannot play its true functions.
acoustic environment specifically includes four parts: sound insulation, shock absorption, sound absorption, and diffusion. To do these parts well, it involves every aspect. Design of walls, floors and ceilings. Each audio space will have its own unique sound characteristics. Each audio space will also have its own unique sound due to different space sizes, proportions and interior decoration.
For diffusion, the equipment and walls are at a certain distance. Through secondary and third wall reflections, a three-dimensional atmosphere can be created. The most typical case of diffusion is the music museum. Through acoustic module modeling, each location can be sounded comfortable. In addition, higher-end enthusiasts have requirements for power supply, and at this time they need to clean the power supply.
After professional study and engineering projects In the case study practice, Ruizhi summarized a set of effective acoustic environment creation solutions, and finally occupied a good market share in this segment.
in the future, waiting for the real trend to arrive
2014, with the entry of Apple and GOOGLE, the first year of smart home has arrived; in China, Xiaomi has accumulated several years, and has formed its own system. Huawei, a later generation, tried to focus on routers and open up barriers between various manufacturers, so as to In terms of products, in addition to the international ABB, Schneider, CONTROL4, etc., domestic product performance is gradually becoming mature, and some manufacturers have joined the KNX system. In Yuan Yiqing's eyes, the smart home market has gradually become popular in 2016. There are more domestic manufacturers, more people promote it, and citizens understand it more. At the same time, the entire market can also promote the development of the high-end market after the rise.
However, this process is also a process of continuous reshuffle of the Yangtze River pushing the old waves and constantly reshuffle. After the technical reshuffle from 2010 to 2013, Since 2014, a large number of enterprises have entered the smart home field. Some of the manufacturers with limited technical content and sales-oriented are at the risk of being eliminated. What can really survive are those companies with strong technology and market business capabilities.
"Overall, everyone is rushing up now, lacking a clear positioning, and the entire market is still in its initial release state. In this case, we still insist on taking the high-end customization route. Although the total volume is not large, the market is also relatively stable. "
It is understood that the current price of smart home decoration in Ningbo City is 500-1,000 yuan/square meter, and the price of high-end ones is about 1,000 yuan/square meter, with a unit price of 200,000 to 300,000 yuan. The overall smart home solution of real estate companies is much lower. Research report from smart home shows that as a new industry, smart home is currently at the critical point of the introduction period and growth period, and the market consumption concept has not been fully formed, but with the further implementation of market promotion and popularization, consumers' usage habits have been cultivated. The consumption potential of the market must be huge.
At present, the market has experienced the budding period from 1994 to 1999, the pioneering period from 2000 to 2005, and the hovering period from 2006 to 2010, and has entered a period of integration and evolution.
It is predicted that in the next three to five years, smart home will enter a relatively rapid development stage on the one hand, and on the other hand, the agreements and technical standards will begin to actively communicate and integrate, and the industry mergers and acquisitions have begun to emerge and even become the mainstream.
For Ruizhi, after 10 years of persistence, we also look forward to a bigger trend.
This issue shares:
1, future development trends and market size of smart home
2, how to view the two general development directions of smart home and find differentiated competition from it?
3. How to truly understand the real home smart home system
4. How to fight a protracted battle in the smart home industry?
You will get:
Live wonderful sharing
Face-to-face communication
Resource docking
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Suitable for people:
Looking for entrepreneurial project people
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Welcome to all walks of life in the industrial chain
[Southeast Business Daily 64th Entrepreneurship Sharing Session]
Shared by this issue: Yuan Yiqing
Activity time: 8-8 (this Saturday) starts at 14:00
Activity location: No. 515, Zhangshu Street, Yinzhou District 3rd floor of the Human Resources Industrial Park Shijian Coffee
Event fee: Please pay 30 yuan to the official customer service @夹海水版, as the tea and water fee for this event. (Register successful with charges)
Registration method: Add Southeast Business Daily customer service WeChat account "Southeast Wind" (ID: duhuan-tang-dynasty), and leave a message "Share session + name + phone number". (Customer service working hours: 9:00~17:00)
text / Reporter Wang Wei | Editor / Zhu Xiaohong | Art editor / Miao Xuewei
For more exciting things, please pay attention to Ningcheng Entrepreneurship Circle (ID: ningbocyq)
