family group was built by the younger brother of the second master's family and is one of the few active groups on my WeChat. Everyone chatted and complained, made appointments with mahjong, cut a knife, etc. When they had nothing to do, the group was always full of joy.
However, this morning, my cousin posted a large passage of text and voice in the group. After taking the time to read it, she was immediately angry. It turned out that she was bullied by a fruit seller.
My cousin took her aunt to the supermarket and bought some fruits from the fruit store at the entrance of the supermarket. Before leaving, the baby in her arms reached out to want an orange, so she took a small orange from the orange stall for the baby.
Unexpectedly, the boss chased him out angrily and snatched the orange from the child's hand. The child was scared to tears on the spot. My cousin argued with the boss. During the argument, the boss even took action and pushed her cousin hard. She held the child in her arms, and the consequences were unimaginable.
We were very confused after hearing this, and it was not worth a fight with the boss for an orange. But we reached an agreement: in the future, people in the family group will never go to the fruit store at the supermarket to buy fruits again.
Just like that, the fruit shop owner did not handle the problem of an orange. The 26 people in our family will never visit his shop again in the future.
There are many examples like this indirectly losing more customers because they directly offend one customer. Joe Gillard, a sales master who set a world Guinness record many years ago, has studied it.
His relatively detailed method. For example, when attending a wedding, he asked the auditorium staff: You have received so many weddings, how many people attend each wedding? The staff said that the man had about 250 people, and the woman had the same number.
When he went to attend the funeral, he was not idle. He asked the staff: You have received so many funerals, how many people attend the funeral each time. The staff replied that there were only about 250.
Jogirard thinks that the number 250 is not just a number, it represents the relationship chain between people. That is, each person is on the surface, but behind it is a network of 250 people.
If this theory is applied to the sales process and offends one customer, will it also indirectly lose more customers? If you serve 1 customer well, can you indirectly win more customers?
After countless experiments, the facts have verified the correctness of his idea. The customers he serves have linked him with more possibilities and brought him more potential customers, which made him the world sales champion.
I am doing the renewal of the contract, and I am also a position that mainly uses charging services and performance orders as the supplement. The core of work is charging and after-sales service. Every month, the company will issue us a list of customers to be served and will also conduct assessments.
The customers we serve were the salesperson who left after completing the order and sent them to our side to serve. So some people think that it is not the order I signed, and I haven’t earned a commission, so why is the service so easy? I’m a little lazy.
But a colleague did it very well after-sales service. He will explain it clearly to customers who do not understand insurance liability. If you need to change the insurance policy information, you can help you by phone and do your best to make claims.
There will always be a reward for paying, and the probability of additional insurance for the customers he serves is very high. Because his service does not care about cost, customers will be moved and will take the initiative to refer him. His performance has always been very good.
Once he went on stage to share, saying that a big sister he served introduced more than 100 customers to him in two years, and the cumulative premiums he brought exceeded 4 million. He was scared when he was counting his own data.
You see, this is how Joe Gillard's 250 law comes into play. When you provide services to customers sincerely, they will spare no effort to share their valuable connections with you.
When we eat a good food, buy some cost-effective products, or watch a wonderful movie, we can't help but share with our friends and relatives with good relationships.
When we are wronged, bullied, or encounter unfair things, we always tend to talk to the people around us and try to get comfort. In fact, customers will do this too.
We do insurance marketing, and never learn from the fruit shop owner and do one-time transactions. Even if the customers you serve were not the ones you signed, as long as you have the best service skills, you will be surprised.
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