The hot summer cannot stop the enthusiasm of media people. A long-awaited fashion interview finally came with everyone's expectations...
This event invited five authoritative industry media such as "China Textile", " China Textile News ", " Textile and Clothing Weekly ", "China Clothing", First Textile Network, as well as local financial comprehensive media, self-media fashion expert and Ningguang Media shooting team. Through in-depth interviews with Ningbo fashion companies, they explored innovative cases of fashion brand development, and carried out multi-dimensional and multi-angle preheating publicity and promotion of the fashion festival in a more vivid and lively way. Let us join these 8 companies with unique characteristics and explore the path of brand development together.
July 28
Attend Brand ①: Honglu Clothing
Zhejiang Honglu Textile and Clothing Co., Ltd. is an enterprise integrating R&D, design, production and manufacturing, and finished product sales. Feimosi is its brand. The company has the right to import and export by itself. In the increasingly competitive market, it has won unanimous recognition from customers and peers with its unique design, novel styles, stable quality, fast delivery, fine production, timely delivery and thoughtful service.
The company is committed to domestic and international OEM/ODM production, and has become a long-term designated supplier of brands in the United States, the United Kingdom, France, Russia, Italy, Germany, South Korea, Japan and other countries. The company's products are not only sold overseas, but also have long-term cooperative relationships with clothing and supplies manufacturers of more than 30 domestic state-owned enterprises, insurance and financial institutions, real estate groups, power communication enterprises, aviation logistics enterprises and other public institutions.
The company has an advanced and complete set of production equipment, including dyeing, printing, jacquard, woven and new nanotechnology and technology. Specializes in the production of all categories of clothing mainly made of scarves, such as cashmere wool, cotton and linen silk, synthetic fiber, etc. The products not only represent fashion, but also reflect quality.
Speaking of the future of the Chinese clothing market, design director Liu Yi believes that future clothing should develop towards personalized diversification, and small-batch demand-oriented customization will become the mainstream at the moment.
Traditional manufacturing industry must combine current intelligent data applications to achieve digital transformation and upgrading, and achieve a model of rapid delivery and zero inventory, so as to achieve an increase in efficiency and benefits.
Femossi will continue to advocate the ecological concept of health, comfort and simplicity. The brand’s small goal is to achieve 100 domestic and foreign chains in the next five years.
A visit to the brand ②: Dankeyun
Dankeyun, founded in 1993, is committed to high-end customization of fashionable knitted products, breaking the limitations of traditional cashmere sweater design and sales, and forming a new model of personalized customization of high-end cashmere. The company uses one-to-one personalized customization as its main sales model, and it also actively operates group buying and OEM business of enterprises and institutions.
Dankeyun has been exploring the road of "personalized customization" for more than 20 years. With the brand concept of "finding oneself and showing oneself", it has continuously innovated sales and production models to form a complete sweater customization system. We have developed our own intelligent distribution system to help stores place orders quickly and accurately, and accurately grasp all customers' ideas and needs; we have set up a sweater craft layout database, containing tens of thousands of customer order data; we have developed exclusive custom ERP and MES systems to customize personalized assembly lines to form a flexible production chain, and completely realize the true personalized customization of a single piece.
Own brand "Dankeyun", with sales outlets all over the country, and there are more than 300 specialty stores nationwide. It is the leader in China's sweater customization industry. The products take into account both fashion, quality and cost-effectiveness, and are a well-known model in the field of sweater customization.
Chairman Sun Shuqin introduced that the domestic customization market can currently be divided into two categories.The first category is to truly realize comprehensive customization of high-quality brands and products, mainly high-end suits and cashmere products, because achieving comprehensive customization requires a series of measures such as brand marketing, process flow standardization, custom system research and development, etc., so this type of high-quality products must be high-cost and high-customer products. The second category is to reduce the inventory of spot fast-selling products through local customization, small batch production, and quick order rebate, etc. The production cost of such local customization products is higher than that of ordinary products, but it reduces inventory risks and retains the relative cost-effectiveness in the process of achieving customization. Dankeyun currently combines these two main customization models in the domestic market, combining the two sales positioning and models of spot fast-selling products and high-quality series, and aims at different consumer groups to achieve a comprehensive customization model.
In the post-epidemic era, Dankeyun found that consumers' consumption behavior is becoming more and more rational, and pursues quality and differentiation. The core competitiveness of our brand is always the following three points: quality, quality and quality. No matter how the market changes, Dankeyun's brand core will not change, especially in the cashmere field and market. When consumers talk about Dankeyun, they always think of good quality and authenticity, then our brand path will become wider and wider, and we will always have the opportunities and development given by consumers.
July 29
Attend brand③: Yageo Textile Materials Research Institute
Yageo Group has become a leading textile and clothing enterprise in my country through more than 40 years of development. It has a unique vertically integrated and complete textile and clothing industry chain from cotton, hemp planting, fiber processing, spinning, fabric weaving, dyeing and finishing, garment processing to brand operation and terminal sales. Yageor Group attaches great importance to the continuous construction of scientific and technological innovation capabilities. In 2018, it integrated the group's R&D testing center and fabric development center, and upgraded the department to Yageor Textile Materials Research Institute.
Yegor Textile Materials Research Institute has four national science and technology innovation platforms, including the National Certified Enterprise Technology Center, the National Postdoctoral Research Workstation, the National CNAS Accredited Testing Laboratory, and the National Standardized Shirt Sub-Technical Committee Secretariat. It has a functional textile fabric development center, a ready-to-wear finishing technology research center, a textile inspection center, and a science and technology project management center. The Textile Materials Research Institute aims to improve the core competitiveness of textile and clothing, and based on the group's textile and clothing industry chain's synergy advantages, such as talents, technology, facilities, etc., adheres to the concept of "green and environmental protection, functional ecological, healthy and comfortable", and focuses on the application of functional textile materials, research and development of post-garment finishing technology and construction of textile and clothing inspection and testing platform. The goal is to form a complete innovation system integrating new materials and new fabric research and development, sample testing, trial production and technical services, and gradually build a leading and world-class high-performance and multi-functional new textile and clothing materials research and development technology innovation platform in the industry, and develop and produce more high-value-added functional textile and clothing products, so as to play a greater role in promoting the upgrading of Yageo's textile and clothing industry.
Dr. Wang Qingmiao introduced that we should give full play to the advantages of Yageor's textile and clothing industry chain, and focus on promoting the application of natural green fibers of cotton, hemp, wool and silk. Improve the natural fiber varieties of cotton and hemp, improve the quality of raw materials, promote the research on the matrix and surface modification technology of green fiber material, as well as the functional finishing and processing of ready-made garments, and promote the research and development of new functional textile materials. Focus on the research and development of Yageor's core products, DP shirts, DP pants, business travel suits, and hemp clothing new materials, and promote the company's resource strategic blonde cotton, hemp fiber, and hemp viscose new materials for key technologies.
Strengthen the research and development and industrialization of new multifunctional textile and clothing materials with high-performance differential synthetic fibers as raw materials. Form a close strategic partnership with first-class raw material suppliers and research institutes in the industry to ensure that Yageo Textile Materials Research Institute continues to maintain its domestic leading and world-class advanced level in the industry.Give full play to the different advantages of different textile fiber materials, develop multi-component composite functional new fabrics through blending and interwoven, give full play to the synergistic effect of multiple fibers, improve the feel, style and cost-effectiveness of the fabric, increase the added value of new products, and increase the research and development of new functional fabrics such as durable, free from ironing, cool and quick drying, heat storage and warmth, anti-fouling, self-cleaning, relaxing and super soft, water-repellent and wind-repellent.
Further strengthen the deep processing of garment functions, and continuously improve the research and development and industrialization of new technologies for DP-free ironing and garment washing. Strengthen the principle of environmental protection, improve post-organization technology, promote energy-saving and consumption-reducing technology, use modern electronic technology, automation technology, biotechnology and other high-techs as means to develop waterless or water-less processes, promote the research and development and large-scale production of ecological textiles and functional clothing, and promote the high-quality development of Yageo's textile and clothing sector.
A visiting brand ④: Boyang Clothing
Ningbo Boyang Clothing Group Co., Ltd., founded in 1995. The company is guided by brand, R&D and marketing, and has successively established three major sectors: casual clothing, home clothing and women's clothing represented by Tangshi , Demana , Guoke, etc., and has more than a dozen clothing fashion brands targeting different market segments, covering the entire clothing industry chain such as brand, production, manufacturing, sales, logistics, etc., and has successfully transformed from a single brand operation to a platform company operated by multiple brands.
Boyang Clothing Group has more than 3,000 physical stores nationwide. In 2009, the group entered the field of e-commerce and included non-traditional channel businesses such as e-commerce into the group's long-term development strategy. Through continuous attempts and exploration of e-commerce operations, big data has been deeply integrated in the development of product , making the group a more influential e-commerce retailer in the Chinese clothing industry, with the performance scale of online and offline development accounting for 50% of each. Boyang Clothing Group has established the value of "harmony, integrity, innovation and enterprising", regards innovation and entrepreneurship as part of the business process, and is committed to building a good entrepreneurial platform for young people. "Being the best brand operator in the same industry" is the company's vision and mission.
The main brand of the group, Tang Shi, is a first-tier brand of casual clothing in China. It is positioned as young and fashionable, containing the unique vitality of the new generation of young people and burst out with an eclectic atmosphere of fashion. After 26 years of market hardship, Tang Shi has now formed a very brand appeal and has become a trendy national brand exclusive to the young consumer group in China. Tangshi Clothing has long insisted on continuously improving product quality and providing professional and high-quality services, ranking among the top sales in the domestic clothing industry. The brand valuation reached RMB 6.426 billion. Become one of the top 500 most valuable brands in China.
Xiang Jiangpeng introduced that after 25 years of brand culture precipitation, Boyang Clothing Group has already owned 11 diversified brands in the clothing industry that are popular in the market. Brand strategy has always been Boyang's core strategy. With the continuous expansion of business lines and rapid gathering of scale economies, the many brand operations of Boyang Clothing Group are also colorful! At the same time, more emerging brands are getting experience and inspiration. In the future, Boyang Clothing Group will continue its brand path and stay at the forefront of the industry.
Boyang Clothing Group has always adhered to Ningbo's "Red Gang Culture" heritage and created a Chinese national brand. From the display of the mass phalanx clothing at the National Day military parade to the donation of materials during the COVID-19 pandemic, Boyang maintains a sense of mission and responsibility, rooted in society and feeds back to society, this is a virtuous cycle of boundless love for enterprises. In the future development, Boyang will continue to keep his original aspirations in mind and forge ahead.
The times are constantly changing, and consumers and the market have been pursuing newer experiences. Therefore, the incubation of innovative brands is the driving force for Boyang Clothing Group to explore and develop the future.
In terms of talent training and reserve, the company is committed to providing an entrepreneurial stage for more outstanding talents. It invests a lot of manpower and material resources every year to maintain close cooperation with colleges and universities, select and cultivate outstanding talents, and add vitality to the development of the enterprise.
About Tangshi
Brand upgrade: new power of national trends to create "Tangshi New Youth"
Distribution: new store image and shopping mall stores release their charm.
Product diversity: create an IP universe to enhance brand vitality in multiple dimensions
Brand vision: create an offline brand with 10 billion retail; create a leading brand of fashionable and casual clothing; create three major channels and three series of shopping centers, street stores, and supermarkets.
A visiting brand⑤: Guangyuan Textile
Ningbo Guangyuan Textile Technology Co., Ltd. was established in December 2007, covering an area of 50 acres. It is now a textile technology enterprise integrating the research and development, design, production, sales and brand operation of healthy and fashionable fabrics. The company has more than 200 employees and produces tens of thousands of tons of knitted fabrics annually. It is a science and technology enterprise in Ningbo City, a municipal engineering and technology center, and a national high-tech enterprise in 2015. Sales are expected to be 180 million in 2021. The total taxes paid exceed 100 million yuan.
The company has passed the global OEKO-TEX100 authoritative certification of ecological textiles, organic cotton OCS100 certification, ISO9001, and ISO14001 quality and environmental system certification, and participated in the formulation of T/CTES plant dyeing industry standards of the China Textile Engineering Society, the formulation of national standard for knitted home textiles FZ/T62031-2015, the formulation of knitted home textile fabric standards, and the formulation of Zhejiang Province children's mask group standards. It is the first batch of printing and dyeing access enterprises of the Ministry of Industry and Information Technology, and it is also an advanced green manufacturing enterprise. Now it has won the title of "Specialized, Specialized and New" Little Giant Enterprise in Ningbo City.
The company has more than 30 inventions and new practical patent certificates . In 2019, it won the second prize of the National Science and Technology Progress Award and was awarded the Ningbo Plant Dyeing Single Championship Enterprise in 2020. In October of the same year, the "Plant Dyeing Industrialization Technology Research" won the top ten major challenge projects of Ningbo Science and Technology Bureau in 2025. vegetation dye knitted bedding has obtained the Zhejiang "子" logo. In 2018, I was listed on the Growth Edition of Ningbo Equity Trading Center, 720160.
Chairman Fu Hongping hopes to strive to create the first brand of knitted fabrics in Ningbo, and to provide an overall solution for knitted fabrics for well-known brand textile and clothing companies, and to continuously develop special new fabrics and healthy functional fabrics to lead the industry trend.
Becoming a textile technology group company, the integrated industrial chain covers weaving, dyeing, fabrics, home textile ODM, brand and textile foreign trade;
Build a healthy and comfortable home brand-Ognic Original: natural dyeing, restore the original. ,
The advantages of Guangyuan Textile:
1. It is a professional team of production in the entire industry chain integrating fiber, spinning, weaving, dyeing and finishing , and designing;
2. It has strong expert support and government encouragement;
3. Close strategic cooperation in the entire industry chain;
4. It can respond quickly and ensure quality;
5. Strong development and innovation ability: new materials for healthy functions, natural plants, and multiple functions sorting;
6. Focus on talent introduction and cultivation: Donghua University dyeing and finishing college class was opened;
7. The Internet and mobile Internet will bring valuable opportunities to the manufacturing industry.
July 30
Attend brand⑥: Shimai Baiqian
Ningbo Duoying Trading Company was founded in June 2014. It is a clothing manufacturer integrating design, production and trade. The export business is mainly aimed at the clothing market in East Asian countries and other regions, and in 2014, it registered to create its first private brand "ANNEDONG". In March 2017, the production scale was expanded on the original basis and a clothing production factory was established: Ningbo Shimai Baiqian Industry and Trade Co., Ltd. In July 2021, for the domestic clothing market, we registered and created the second original brand "PIEUDION" (Chinese brand name: off-topic).
General Manager Dong Chunwei introduced that today's era has extremely high requirements for women in the workplace. They have to switch to different identities at any time to attend various work, social and casual occasions in both the workplace and the family. "PIEUDION" is a new and innovative clothing brand that serves the workplace women to switch at will and calmly.
"PIEUDION" brand clothing is designed by professional Japanese clothing designers. The design fully considers the harmonious relationship between man and life and nature. The clothing fabrics selected are mostly made of natural materials such as hemp, cotton, and silk. Its pure, simple and restores the essence of clothing is not only close to our bodies, but also integrated into our hearts, demonstrating the elegant taste, allowing us to feel the natural design spirit.
"PIEUDION" hopes that Chinese women can not only experience a free and unruly life in their work and leisure life, but also yearn for gentle and beautiful times, and create a brilliant life of women who are "independent, confident, and not willing to settle down".
"PIEUDION" is on the road of hard work to develop, adding a unique color to Chinese clothing and Ningbo fashion!
Attendance Brand⑦: Ruisheng Intelligent
Zhejiang Ruisheng Intelligent Technology Co., Ltd. was established in 2005 and is registered in the National High-tech Zone of Ningbo City. It is an enterprise specializing in the research and development, manufacturing and sales of automated production, automated warehousing, automated sorting and logistics systems.
The company has subsidiaries such as Ningbo Shengruisi Industrial Automation Co., Ltd., Beijing Shengrui Intelligent Technology Development Co., Ltd., Shenyang Ruisheng Intelligent Equipment Co., Ltd., Zhejiang Ruifeng Intelligent IoT Technology Co., Ltd., etc. It introduces and integrates outstanding professional talents from Beijing, Shenyang, Ningbo and other places, concentrates the company's scientific and technological innovation resources and market resources, and aims to comprehensively improve the informatization, intelligence and automation level of customers, develops high-quality products that are satisfied with the company's production, logistics, warehousing, etc., and uses an automation system to connect the entire link of the enterprise from order reception-purchase-warehousing-production-sorting-logistics, and conducts innovative R&D and system integration to realize intelligent and data management of the entire factory.
The company's main products include intelligent suspension production systems, intelligent suspension warehousing and sorting systems, plane logistics conveying systems, intelligent cross-pallet sorting machines, intelligent three-dimensional warehousing systems, real-time data acquisition systems, intelligent mobile robots (AGV), MES, WMS and other automated production equipment and logistics equipment.
General Manager Liu Jiusheng introduced that the company is a professional intelligent logistics system supplier, focusing on the research and development, production and sales of intelligent material transmission, warehousing, and sorting systems in industrial production. The company's service customers are mainly concentrated in the sewing industries such as clothing and home textiles, and also include home furnishings, auto parts, luggage, shoes, children's strollers, e-commerce, logistics, warehousing, and washing industries. It can customize services for customers. The products can not only meet customers' needs for local automation in production, sorting, logistics, etc., but also provide customers with intelligent manufacturing solutions for whole-plane companies.
The intelligent logistics system provided by the company involves material transmission, information collection, transmission, and production decisions in the manufacturing process. It is the transmission artery and information neural network of the intelligent factory. It undertakes the transmission and conduction tasks of physical logistics and information flow and provides real-time decision-making functions. It is a core component of the digital workshop and smart factory.
The company is currently the only listed company in the intelligent manufacturing industry. It will increase its R&D investment in the second half of the year. The R&D direction is digitalization and intelligence, and hopes to become a leading enterprise in global digitalization.
Attendance Brand⑧: Bermu Group
Bermu Group is a group company integrating industrial sector, international business and brand operations. It is under the jurisdiction of the United States Warren International Co., Ltd., Warren Resources (Asia) Co., Ltd., Ningbo Bermu International Trading Co., Ltd., Ningbo Valentine Clothing Co., Ltd. and Ningbo Bermu Brand Management Co., Ltd. Among them, the Bermus brand operation sector owns the famous French children's clothing brand "Alphabet" and the top ten Chinese children's clothing brands Youjia "U-JAR". Currently, it is a leading brand in China's mid-to-high-end online and offline.
Aifabe comes from the famous French children's clothing group Zannier Group, which owns world's top children's clothing brands such as Catmini, Levis, and Kenzo.Aifabei was born in 1976 and entered the Chinese market in 2006. chief brand officer Helen injected a new creative positioning vision into the brand, combined with the company's light luxury brand U-JAR, aiming to cultivate children's sense of dressing from an early age. Put forward the brand concept of "quality, interesting and attitude".
Just Chairman Jiang Hairun introduced that as a relatively well-known children's brand in China, although the brand concepts of Aifabei and Youjia are both tasteful, interesting and have attitude, they have different dress positions, which correspond to two different lifestyles of dress. Aifabe mainly dresses everyday, focusing on convenience and comfort; excellent, with occasional dresses, which tend to be more designed and refined.
The current positioning of children's clothing is becoming more and more subdivided and elite. Aifabei and Youjia are currently one of the few brands in China that have done well in the main channels. The main styles of the two brands emphasize new French light luxury. Currently, there are not many such representative brands in China. Because the new French light luxury emphasizes low-key luxury and does not cater to the domestic market, we have proposed new French light luxury in order to cater to the domestic market demand.
The group and the government jointly create a children's fashion park. The park covers an area of 60 acres. In the future, it hopes to build an excellent children's fashion park in Ningbo and even China based on the two brands. At that time, there will be many children's brand matrix with their respective positionings.
Behind every successful brand is a team that is striving and united. The same is true for Aifabei and Youjia, who adhere to the brand philosophy of "quality, interesting, and attitude" and are determined to create China's first children's clothing brand "mid-to-high-end exquisite fashion style". The team of Aifabe and Youjia Children's Clothing can be summarized in one sentence: "Simple, live like a child", which is also the team's motto. For them, simplicity is the source of happiness and strength, and they have always adhered to it as a creed and worked hard to practice it. (Ningbo Fashion Festival and Clothing Festival)
