"Diamond is long and long, a forever spread" advertising word believes that everyone is familiar with it. For contemporary young people, diamond ring is a symbol of love and eternal, and it is also an essential for romantic wedding. "Embellishment". It is precisely because of the wedding market that the jewelry industry has developed rapidly. Today, major brands have proposed the concept of diamond ring customization, giving special significance and value to one "stone".
Domestic actresses have admitted that they are obsessed with diamonds on social platforms, and even stated that "the broken diamonds below one carat, not worthy of money." Heated discussions, many people said that they could not afford even broken diamonds, but they did not prevent the appreciation of diamonds. As early as 2019, the Dobels Diamond Report showed that China's diamond consumption demand increased by 5.26%year -on -year, and the growth rate had exceeded the United States. Is
diamond really so scarce?
people always say that things are rare, but is the high price of diamonds really so scarce? The reason and truth can be traced back to more than 150 years ago. In 1870, a South African farmer accidentally discovered a huge diamond mine near the farm, which reached 1097 meters. This diamond mine is also known as the Golden Belley Diamond Mine by locals. Before 1914, it produced 3 tons of diamond mines. It also found the world's largest diamond, weighing 3106 carats.
Starting at that time, the diamond mining industry in South Africa began to develop, but large -scale mining will cause diamond prices to collapse. British capitalists engaged in diamond business have decided to unite the monopoly diamond market. "" ". In order to sell diamonds at high prices, the British Dobels came up with a way, while holding the export volume of the diamond tightly, while playing "Diamonds is long and long, a forever spread", "Diamond is the best woman is the best woman. "Friends" and other advertising words.
is also because of such a marketing method. For hundreds of years, countless women's groups have been "brainwashed" by diamonds, and people have a strong demand for diamonds. Dobels's "powerful" is not only there. In order to maintain the global price of diamonds, Dobels has established a central sales organization to control the export of diamonds. The price of diamonds is under the control of Derbis.
This is why diamonds are obviously not scarce, but the price is still high. Women's crazyness of diamonds can last for a hundred years.
"brainwashing" is 100 years worldwide, and now it is still continuing to continue
Dobels. Although the diamond market has successfully monopolized, more and more diamond mines have been discovered with the advancement of mining technology around the world. Controlling the global diamond resources in the world It is no longer an easy thing. Time was pushed to 2012, Russia also developed a world -class diamond mine and is expected to meet the needs of thousands of years in the global diamond market. Because of this, the global market share of Derbis began to decline, from more than 90%to less than 60%. Although
was "broken", the monopoly of Daibels was "broken", but this "marketing scam" that lasted a hundred years still existed. At the end of last year, the news of the Agael diamond mine in Australia was about to be suspended. This mining area that provided 90% pink diamond worldwide was closed, which also means that pink diamonds will be more scarce. As soon as the news is made, the news is made. The global super rich enthusiasm for Agel's pink drill is unprecedentedly high. It is understood that the auction price of powder diamonds has also risen by nearly 15%.
, it is understood that the drill is not only available in Agaer. Russia, India, South Africa and other places have also produced pink diamonds. Perhaps more pink diamonds can be mined in the future. Coupled with the influence of public health incident last year, the global diamond industry has been hit hard. Therefore, this news is also considered by many netizens to be "marketing routines."
was "staged through scam" by Chinese manufacturing? It is worth mentioning that the
is worth mentioning that China's artificial diamond industry is also rising. Over the years, the production process of artificial diamonds in my country has continued to improve, and 10.02 carat colorless diamonds were created in 2015. And in 2017, my country's artificial diamond output reached 25 billion carats, becoming the largest producer of artificial diamonds, providing 90%of artificial diamonds worldwide.
It is understood that the composition of artificial diamonds and natural diamonds is exactly the same, and the price is much lower than natural diamonds. Even the British Derms had to "bow" to artificial diamonds to launch a new brand of artificial diamonds. From this perspective, natural diamonds are not as precious as people think. People spend high prices to buy natural diamonds are just paying "IQ Taxes".
According to a report by US rating agency Moody ’s, in 2020, the global natural diamond sales were cold and sales fell by 30%-40%year-on-year. However, the market space of artificial diamonds continued to increase. The latest data checked by
companies shows that there are 26,000 companies that cultivate diamonds in China, and 72,000 natural diamond -related companies. According to the curve curvature, the number of companies that cultivate diamonds will exceed 5 years more than natural diamonds that have more than natural diamonds. enterprise. In addition, in China Gold Jewelry magazine, industry experts have pointed out that China's cultivation of the diamond industry is about to erupt and develop hundreds of billions of markets. In the future, China's artificial diamonds may become the biggest winner, what do you think about this?
