On June 30, the reporter also visited the Chengdu Ice Cream Wholesale Market. Most merchants told the reporter that this type of high-end ice cream cannot be sold offline, and traditional ice cream under 10 yuan still has the best sales.

Cover News Reporter Zhu Zhu Intern Wang Daohan

Previously, an ice cream called "Xing Yu Nian" became the focus of public opinion because it sold for a "sky-high price" of 68 yuan. Reporters recently discovered that although "Xing Yu Nian" is sold in most online stores It is out of stock and almost nowhere to be found in offline stores, but some e-commerce channels that have it in stock have even priced it as high as 210 yuan per box.

Why is an ice cream so expensive? On June 30, the reporter also visited the Chengdu Ice Cream Wholesale Market. Most merchants told the reporter that this type of high-end ice cream cannot be sold offline, and traditional ice cream under 10 yuan still has the best sales. Relevant experts also said that the reason behind most price increases of ice cream is the rise in raw material prices, but the rapid rise of these "sky-high price" ice creams is likely to be quickly eliminated by the market.

The sky-high price of ice cream has tripled due to speculation

Offline merchants in Chengdu: High-end ice cream cannot be sold

Since the beginning of summer, the prices of ice cream on the market have begun to rise quietly, and those "ice cream assassins" who do not clearly mark the price are hunting you. wallet, but the 1-yuan ice cream that carries childhood memories is almost "invisible", and even some internet celebrity ice cream has been sold to "sky-high prices".

reporter browsed and found that the "Xing Yu Nian" ice cream in the official store of Zhong Xuegao sold for 68 yuan. Although this ice cream has been out of stock in many channels, in a few stores that have it, the price of this ice cream has doubled. , there is even an online store specializing in high-end ice cream that prices this ice cream at 210 yuan per box.

Some buyers said in the comment area that it was too expensive, and some netizens commented that the ice cream was "very delicious." When faced with reporters' questions, the store's customer service replied: "We guarantee the authenticity. The price is high because of the high transportation cost."

When a reporter asked whether the prices of ice cream are increasing now, a boss said: "Currently, only a few dairy ice creams have increased in price. Traditional ice creams under 10 yuan, such as Kaidoo, Menglong , and Lao Popsicle, are still sold. Get the best.” In addition, Mr. Zhang, the owner of another wholesale store, told reporters that ice cream is becoming more and more expensive because of the increase in raw material prices. Nowadays, market competition has become more intense, and many ice cream brands have also launched more expensive high-end series.

Many companies cross-border ice cream track

Expert: Behind the increase in ice cream prices is the rise in raw material prices

Tianyancha Data shows that there are currently nearly 45,000 ice cream-related companies in my country (the names or business scopes include "ice cream, popsicles, popsicles, ice cream, ice cream", and the business status is "active, existing, moving in, moving out"). This year Since then, more than 3,000 ice cream-related companies have been added.

As the number of entrants in the ice cream track increases, ice cream brands are becoming more and more popular. In addition to the emergence of Zhong Xuegao, which has raised the price level of ice cream, even the liquor company Moutai and the time-honored vinegar company Hengshun have crossed over to produce ice cream. With prices ranging from more than ten yuan to more than fifty yuan, the products are positioned at a higher end.

"Ice cream is becoming more and more expensive, which is almost an inevitable trend. The core reason is that the price of raw materials is rising rapidly." Jiang Han, a senior researcher at Pangu Think Tank, said that whether it is Moutai's ice cream or the Forbidden City's ice cream, in fact, this kind of ice cream It is a kind of social currency. The rapid rise of high-priced ice cream is also likely to be quickly eliminated by the market.

According to media reports, from 2008 to 2020, the cost and price of raw materials such as milk and light cream increased by approximately 80%. Since last year, due to factors such as global inflation and disruptions from the COVID-19 epidemic, the prices of bulk agricultural raw materials such as soybeans, flour, oils and sugars have fluctuated significantly, which has brought cost pressure to many food and beverage companies.

China Food Industry Analyst Zhu Danpeng told the cover news reporter that the increase in raw materials in the first half of this year was relatively obvious. It is expected that the costs of food companies will still be high in the short term, and the situation may not improve significantly until next year. Zhu Dan Peng said , "The reason why some ice creams are so expensive is mainly because they are endowed with added value such as social attributes and emotional needs. In the long run, there is still a question mark as to how long this type of ice cream will be popular."

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